IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03937510.html
   My bibliography  Save this paper

Zones de contacts inversés et stratégies de réduction des tensions identitaires des minorités culturelles

Author

Listed:
  • Sondes Zouaghi

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Amina Béji-Bécheur

    (IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel)

  • Hédia Zannad

    (NEOMA - Neoma Business School)

Abstract

Les personnes issues de minorités culturelles venues en France pour des raisons économiques (anciennes colonies), naviguent entre leur culture familiale (minoritaire) et la culture majoritaire. La double appartenance culturelle peut amener à vivre une perte de cohérence de soi et des tensions existentielles. Ces conflits identitaires sont démultipliés lorsque la culture minoritaire est socialement dominée, voire dévalorisée par la culture majoritaire. Cette recherche explore l'effet des zones de contacts inverséesc'est à dire des lieux où la domination culturelle s'inverse-sur la réduction de ces tensions. Une étude ethnographique dans des hammams en France et des études exploratoires dans des restaurants africains et lors d'un spectacle de hiphop, ont permis d'identifier trois stratégies de réduction des tensions identitaires dans ces espaces publics: 1. Une stratégie de valorisation de la culture minoritaire par une mise en scène de soi/nous ; 2. Une stratégie d'adaptation identitaire et de fluidité culturelle qui permet un dialogue entre soi/nous et l'autre ; 3. Une stratégie de revendication culturelle et de distanciation par rapport à la culture majoritaire qui conduit à un repli sur un safe house. Mots clés Minorités, domination culturelle, zone de contacts inversés, multi-identité, tensions identitaires Zouaghi S, Béji-Bécheur A, Zannad H (2022). Zones de contacts inversés et stratégies de réduction des tensions identitaires des minorités culturelles. 17èmesRencontres Internationales de la Diversité, Rabat 2-3 décembre 2022

Suggested Citation

  • Sondes Zouaghi & Amina Béji-Bécheur & Hédia Zannad, 2022. "Zones de contacts inversés et stratégies de réduction des tensions identitaires des minorités culturelles," Post-Print hal-03937510, HAL.
    • Handle: RePEc:hal:journl:hal-03937510
    Note: View the original document on HAL open archive server: https://normandie-univ.hal.science/hal-03937510
    as

    Download full text from publisher

    File URL: https://normandie-univ.hal.science/hal-03937510/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Oswald, Laura R, 1999. "Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(4), pages 303-318, March.
    2. Sren Askegaard & Eric J. Arnould & Dannie Kjeldgaard, 2005. "Postassimilationist Ethnic Consumer Research: Qualifications and Extensions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 160-170, June.
    3. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sondes Zouaghi, 2015. "La segmentation ethnique en marketing : un outil de maintien de la domination sociale en France," Working Papers hal-01359114, HAL.
    2. Bradford, Tonya Williams & Sherry, John F., 2014. "Hyperfiliation and cultural citizenship: African American consumer acculturation," Journal of Business Research, Elsevier, vol. 67(4), pages 418-424.
    3. Sondes Zouaghi, 2016. "Ethnic segmentation in marketing: a tool for social domination in France," Post-Print hal-01359110, HAL.
    4. Amar Ahmed, 2020. "Consumer Behaviour as a Way to Studying Sociology of Culture," International Journal of Social and Administrative Sciences, Asian Economic and Social Society, vol. 5(2), pages 143-155, June.
    5. Anwar Sadat Shimul, 2022. "Brand attachment: a review and future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 400-419, July.
    6. Sobol, Kamila & Cleveland, Mark & Laroche, Michel, 2018. "Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers," Journal of Business Research, Elsevier, vol. 82(C), pages 340-353.
    7. Pilar Rojas Gaviria, 2012. "Three essays on how sharing and consuming support home place reconnection in contemporary liquid times," ULB Institutional Repository 2013/209597, ULB -- Universite Libre de Bruxelles.
    8. Ibarra-Cantu, Cecilia & Cheetham, Dr Fiona, 2021. "Consumer multiculturation in multicultural marketplaces: Mexican immigrants’ responses to the global consumer culture construction of Tex-Mex as Mexican food," Journal of Business Research, Elsevier, vol. 134(C), pages 70-77.
    9. Philippe Mérigot & Cristina Badulescu & Fatima Regany & Maud Herbert & Cécile Mclaughlin & Marie-Pierre Pinto & François Bobrie, 2019. "Contribution sémiotique à la recherche en marketing sur les territoires et les identités," Post-Print halshs-02300014, HAL.
    10. Cleveland, Mark & Laroche, Michel & Takahashi, Ikuo & Erdoğan, Seçil, 2014. "Cross-linguistic validation of a unidimensional scale for cosmopolitanism," Journal of Business Research, Elsevier, vol. 67(3), pages 268-277.
    11. Kreuzer, Maria & Mühlbacher, Hans & von Wallpach, Sylvia, 2018. "Home in the re-making: Immigrants' transcultural experiencing of home," Journal of Business Research, Elsevier, vol. 91(C), pages 334-341.
    12. Dey, Bidit L. & Nasef, Youssef Tarek & Brown, David M & Samuel, Lalnunpuia & Singh, Pallavi & Apostolidis, Chrysostomos, 2023. "(Im)migrants’ appropriation of culture: Reciprocal influence of personal and work contexts," Journal of World Business, Elsevier, vol. 58(2).
    13. Cleveland, Mark & Xu, Cecelia, 2019. "Multifaceted acculturation in multiethnic settings," Journal of Business Research, Elsevier, vol. 103(C), pages 250-260.
    14. Peñaloza, Lisa, 2018. "Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future," Journal of Business Research, Elsevier, vol. 82(C), pages 273-280.
    15. Takhar, Amandeep & Jamal, Ahmad & Kizgin, Hatice, 2021. "Transcultural identity development among third generation minority consumers," Journal of Business Research, Elsevier, vol. 133(C), pages 132-142.
    16. Zanette, Maria Carolina & Brito, Eliane Pereira Zamith & Fontenelle, Isleide Arruda & de Camargo Heck, Marina, 2021. "Eating one’s own otherness: When producers commercialize their ethnicities," Journal of Business Research, Elsevier, vol. 129(C), pages 134-144.
    17. Pires, Guilherme & Stanton, John, 2015. "Ethnic Marketing Sensitivity: Reconciling Rigorous Theory With Pragmatism," Newcastle Business School Discussion Paper Series: Research on the Frontiers of Knowledge 3, The University of Newcastle, Australia.
    18. Cleveland, Mark & Laroche, Michel & Papadopoulos, Nicolas, 2015. "You are what you speak? Globalization, multilingualism, consumer dispositions and consumption," Journal of Business Research, Elsevier, vol. 68(3), pages 542-552.
    19. Hatice Kizgin & Ahmad Jamal & Bidit Lal Dey & Nripendra P. Rana, 2018. "The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions," Information Systems Frontiers, Springer, vol. 20(3), pages 503-514, June.
    20. Muhammad Rizwan & Muhammad Hassan & Umme Kalsoom, 2017. "Influence Of Acculturation On The Brand Selection Of The South Asian Diaspora In The Uk," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 13(2), pages 13-11.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03937510. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.