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Benign envy: is there a dark side of light green?

Author

Listed:
  • David B. Wooten

    (University of Michigan)

  • Robert L. Harrison

    (Western Michigan University)

  • Natalie Mitchell

    (University of Texas)

Abstract

No abstract is available for this item.

Suggested Citation

  • David B. Wooten & Robert L. Harrison & Natalie Mitchell, 2011. "Benign envy: is there a dark side of light green?," AMS Review, Springer;Academy of Marketing Science, vol. 1(3), pages 137-139, December.
    • Handle: RePEc:spr:amsrev:v:1:y:2011:i:3:d:10.1007_s13162-011-0016-z
    DOI: 10.1007/s13162-011-0016-z
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    References listed on IDEAS

    as
    1. Belk, Russell W & Pollay, Richard W, 1985. "Images of Ourselves: The Good Life in Twentieth Century Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 887-897, March.
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