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Brand Personality Scale: Is It Applicable For A Small Emerging Country?

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  • Vytautas Dikcius
  • Eleonora Seimiene
  • Ramunas Casas

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  • Vytautas Dikcius & Eleonora Seimiene & Ramunas Casas, 2018. "Brand Personality Scale: Is It Applicable For A Small Emerging Country?," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 9(2).
    • Handle: RePEc:vul:omefvu:v:9:y:2018:i:2:id:258
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