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Kristof de Wulf

Personal Details

First Name:Kristof
Middle Name:
Last Name:de Wulf
Suffix:
RePEc Short-ID:pde78
[This author has chosen not to make the email address public]
http://www.vlerick.com/research
Vlerick Leuven Gent Management School Reep 1 9000 Gent Belgium
+32 9 210 97 11

Affiliation

Vlerick Business School

Gent, Belgium
http://www.vlerick.be/

: +32 9 210 98 99
+32 9 210 97 00
Reep 1, 9000 Gent
RePEc:edi:vlgmsbe (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. M. Geuens & B. Weijters & K. De Wulf, 2008. "A New Measure of Brand Personality," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/545, Ghent University, Faculty of Economics and Business Administration.
  2. P. Van Kenhove & K. De Wulf & D. Van Den Poelt, 2003. "Does Attitudinal Commitment to Stores Always Lead to Behavioral Loyalty? The Moderating Effect of Age," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/168, Ghent University, Faculty of Economics and Business Administration.
  3. Kristof De Wulf & Patrick Van Kenhove & Sarah Steenhaut, 2003. "The relationship between consumers unethical behavior and customer loyalty in a retail environment," Vlerick Leuven Gent Management School Working Paper Series 2003-17, Vlerick Leuven Gent Management School.
  4. Kristof De Wulf & Gaby Odekerken-Schrder & Natascha Hofstee, 2003. "Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis," Vlerick Leuven Gent Management School Working Paper Series 2003-15, Vlerick Leuven Gent Management School.
  5. Kristof De Wulf & Patrick Van Kenhove & Katrien Wijnen, 2003. "The influence of topic involvement on mail survey response behavior," Vlerick Leuven Gent Management School Working Paper Series 2003-16, Vlerick Leuven Gent Management School.
  6. Kristof Dewulf & Gaby Odekerken-Schr der & Marie de Cannire & Claudia Van Oppen, 2002. "What drives consumer participation to loyalty programs? A conjoint analytical approach," Vlerick Leuven Gent Management School Working Paper Series 2002-2, Vlerick Leuven Gent Management School.

Articles

  1. Odekerken-Schroder, Gaby & De Wulf, Kristof & Schumacher, Patrick, 2003. "Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality," Journal of Business Research, Elsevier, vol. 56(3), pages 177-190, March.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. M. Geuens & B. Weijters & K. De Wulf, 2008. "A New Measure of Brand Personality," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/545, Ghent University, Faculty of Economics and Business Administration.

    Cited by:

    1. MAK Yee Mei & Margaret, 2015. "An Evaluation of the determinants of Brand equity in fast food business in Hong Kong," Journal of Social Sciences (COES&RJ-JSS), , vol. 4(1), pages 691-704, January.
    2. Luis Araya-Castillo & Manuel Antonio Escobar-Farfan, 2015. "Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo," REVISTA AD-MINISTER, UNIVERSIDAD EAFIT, issue 27, pages 53-73, October.
    3. Thomas Rompay & Marieke Fransen & Bianca Borgelink, 2014. "Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation," Marketing Letters, Springer, vol. 25(4), pages 397-407, December.
    4. Ingrid Moons & Patrick de Pelsmacker, 2015. "Self-Brand Personality Differences and Attitudes towards Electric Cars," Sustainability, MDPI, Open Access Journal, vol. 7(9), pages 1-18, September.
    5. Astrid Dickinger & Lidija Lalicic, 2016. "An analysis of destination brand personality and emotions: a comparison study," Information Technology & Tourism, Springer, vol. 15(4), pages 317-340, January.
    6. Mohammad Reza Hamidizadeh & Mohammad Reza Karimi Alavije & Morteza Rezaee, 2014. "The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries," Central European Business Review, University of Economics, Prague, vol. 2014(3), pages 46-53.
    7. Pechtl, Hans & Heidarian, Elham, 2016. "Can a cause-related brand be perceived different from other brands?," Wirtschaftswissenschaftliche Diskussionspapiere 02/2016, University of Greifswald, Faculty of Law and Economics.
    8. Niros, Meletios & Pollalis, Yannis & Niros, Angelica, 2017. "Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece," MPRA Paper 76477, University Library of Munich, Germany.
    9. Seung-Hun Shin & Sung-Byung Yang & Kichan Nam & Chulmo Koo, 2017. "Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews," Information Systems Frontiers, Springer, vol. 19(4), pages 743-752, August.
    10. Pierre Valette-Florence & Rita Valette-Florence, 2012. "A new affinity measure based on the personality of brands and newspapers/magazine brands: a French Perspective," Post-Print halshs-00849796, HAL.
    11. Carlos Manuel Súcia Búrcio & Rui Manuel Vinhas Da Silva & Maria de Fátima Salgueiro, 2015. "The influence of country personality dimensions on intentions to recommend visiting: The preponderance of assiduousness and wickedness," Transnational Marketing Journal, Transnational Press London, UK, vol. 3(1), pages 61-80, May.
    12. Vinod Kumar Bishnoi & Ajay Kumar, 2016. "Aaker’s brand personality scale is not universal – Explanation and reasons for bikes in India," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(1), pages 14-27, March.
    13. Sven Tischer, 2012. "Measuring the impact of critical incidents on brand personality," SFB 649 Discussion Papers SFB649DP2012-064, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
    14. Seung-Hun Shin & Sung-Byung Yang & Kichan Nam & Chulmo Koo, 0. "Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews," Information Systems Frontiers, Springer, vol. 0, pages 1-10.
    15. Roxana Wright, 2014. "Branding Paradigms in the Fast Moving Consumer Goods Industry," Research in Economics and Business: Central and Eastern Europe, Tallinn School of Economics and Business Administration, Tallinn University of Technology, vol. 6(2).
    16. MAK Yee Mei & Margaret, 2015. "Analysis of the Current State of Online Reputation of Public Institutions and the Possibilities of Its Improvement," Journal of Business & Management (COES&RJ-JBM), , vol. 3(3), pages 406-415, July.
    17. Shahriar AZIZI & Shahram Jamali KAPAK, 2013. "Factors Affecting Overall Brand Equity: The Case Of Shahrvand Chain Store," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 91-103, May.
    18. Oana TUGULEA (CIOBANU) & Claudia BOBÂLCĂ, 2014. "How To Frame The Human Portrait Of A Touristic City?," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 17(17), pages 30-36, June.

  2. P. Van Kenhove & K. De Wulf & D. Van Den Poelt, 2003. "Does Attitudinal Commitment to Stores Always Lead to Behavioral Loyalty? The Moderating Effect of Age," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/168, Ghent University, Faculty of Economics and Business Administration.

    Cited by:

    1. D. Van den Poel, 2003. "Predicting Mail-Order Repeat Buying. Which Variables Matter?," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business, Review of Business and Economic Literature, vol. 0(3), pages 371-404.

  3. Kristof De Wulf & Patrick Van Kenhove & Sarah Steenhaut, 2003. "The relationship between consumers unethical behavior and customer loyalty in a retail environment," Vlerick Leuven Gent Management School Working Paper Series 2003-17, Vlerick Leuven Gent Management School.

    Cited by:

    1. Oylum Korkut Altuna & F. Müge Arslan & A. Ercan Gegez & Özge Sýðýrcý, 2016. "Development of a Scale on e-Consumers’ Attitudes towards Ethically Questionable Online Behaviors," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 30(1), pages 99-134.
    2. D. Van den Poel, 2003. "Predicting Mail-Order Repeat Buying. Which Variables Matter?," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business, Review of Business and Economic Literature, vol. 0(3), pages 371-404.
    3. BaoChun Zhao & ShanShan Xu, 2013. "Does Consumer Unethical Behavior Relate to Birthplace? Evidence from China," Journal of Business Ethics, Springer, vol. 113(3), pages 475-488, March.
    4. Long-Chuan Lu & Hsiu-Hua Chang & Alan Chang, 2015. "Consumer Personality and Green Buying Intention: The Mediate Role of Consumer Ethical Beliefs," Journal of Business Ethics, Springer, vol. 127(1), pages 205-219, March.
    5. Tine Bock & Iris Vermeir & Patrick Kenhove, 2013. "“What’s the Harm in Being Unethical? These Strangers are Rich Anyway!” Exploring Underlying Factors of Double Standards," Journal of Business Ethics, Springer, vol. 112(2), pages 225-240, January.
    6. S. Steenhaut & P. Van Kenhove, 2006. "The Mediating Role of Anticipated Guilt in Consumers’ Ethical Decision-Making," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/370, Ghent University, Faculty of Economics and Business Administration.
    7. Sarah Steenhaut & Patrick Kenhove, 2006. "The Mediating Role of Anticipated Guilt in Consumers’ Ethical Decision-Making," Journal of Business Ethics, Springer, vol. 69(3), pages 269-288, December.
    8. Mbaye Fall Diallo & Christine Lambey-Checchin, 2017. "Consumers’ Perceptions of Retail Business Ethics and Loyalty to the Retailer: The Moderating Role of Social Discount Practices," Journal of Business Ethics, Springer, vol. 141(3), pages 435-449, March.
    9. Zhiqiang Liu & Fue Zeng & Chenting Su, 2009. "Does Relationship Quality Matter in Consumer Ethical Decision Making? Evidence from China," Journal of Business Ethics, Springer, vol. 88(3), pages 483-496, October.

  4. Kristof De Wulf & Patrick Van Kenhove & Katrien Wijnen, 2003. "The influence of topic involvement on mail survey response behavior," Vlerick Leuven Gent Management School Working Paper Series 2003-16, Vlerick Leuven Gent Management School.

    Cited by:

    1. Doreen Zillmann & Andreas Schmitz & Jan Skopek & Hans-Peter Blossfeld, 2014. "Survey topic and unit nonresponse," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(4), pages 2069-2088, July.
    2. Lynn, Peter, 2013. "Targeted response inducement strategies on longitudinal surveys," Understanding Society Working Paper Series 2013-02, Understanding Society at the Institute for Social and Economic Research.
    3. Jorik Vergauwen & Jonas Wood & David De Wachter & Karel Neels, 2015. "Quality of demographic data in GGS Wave 1," Demographic Research, Max Planck Institute for Demographic Research, Rostock, Germany, vol. 32(24), pages 723-774, March.

Articles

  1. Odekerken-Schroder, Gaby & De Wulf, Kristof & Schumacher, Patrick, 2003. "Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality," Journal of Business Research, Elsevier, vol. 56(3), pages 177-190, March.

    Cited by:

    1. Xia, Lan & Kukar-Kinney, Monika, 2014. "For our valued customers only: Examining consumer responses to preferential treatment practices," Journal of Business Research, Elsevier, vol. 67(11), pages 2368-2375.
    2. Long-Chuan Lu & Hsiu-Hua Chang & Alan Chang, 2015. "Consumer Personality and Green Buying Intention: The Mediate Role of Consumer Ethical Beliefs," Journal of Business Ethics, Springer, vol. 127(1), pages 205-219, March.
    3. Wang, Stephen W., 2014. "The moderating effects of involvement with respect to customer relationship management of the airline sector," Journal of Air Transport Management, Elsevier, vol. 35(C), pages 57-63.
    4. Erifili Papista & Athanasios Krystallis, 2013. "Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework," Journal of Business Ethics, Springer, vol. 115(1), pages 75-92, June.
    5. Mohammad Mahmoudi Maymand & Ali Kazemi & Nazanin Sadat Fatehi, 2017. "Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 165-170.
    6. S. Steenhaut & P. Van Kenhove, 2003. "Consumers’ Reactions to “Receiving Too Much Change at the Checkout”," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/186, Ghent University, Faculty of Economics and Business Administration.
    7. Pez, Virginie & Butori, Raphaëlle & de Kerviler, Gwarlann, 2015. "Because I'm worth it: The impact of given versus perceived status on preferential treatment effectiveness," Journal of Business Research, Elsevier, vol. 68(12), pages 2477-2483.

More information

Research fields, statistics, top rankings, if available.

Statistics

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Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 4 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-CBE: Cognitive & Behavioural Economics (1) 2003-03-19
  2. NEP-COM: Industrial Competition (1) 2002-12-02
  3. NEP-EXP: Experimental Economics (1) 2003-07-13
  4. NEP-MKT: Marketing (1) 2009-04-05

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