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Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality

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  • Odekerken-Schroder, Gaby
  • De Wulf, Kristof
  • Schumacher, Patrick

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  • Odekerken-Schroder, Gaby & De Wulf, Kristof & Schumacher, Patrick, 2003. "Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality," Journal of Business Research, Elsevier, vol. 56(3), pages 177-190, March.
    • Handle: RePEc:eee:jbrese:v:56:y:2003:i:3:p:177-190
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    References listed on IDEAS

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    11. Naidu, G. M. & Parvatiyar, Atul & Sheth, Jagdish N. & Westgate, Lori, 1999. "Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals," Journal of Business Research, Elsevier, vol. 46(3), pages 207-218, November.
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