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Customer portfolio analysis among competing retail stores

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  • Woodside, Arch G.
  • Trappey, Randolph III

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  • Woodside, Arch G. & Trappey, Randolph III, 1996. "Customer portfolio analysis among competing retail stores," Journal of Business Research, Elsevier, vol. 35(3), pages 189-200, March.
    • Handle: RePEc:eee:jbrese:v:35:y:1996:i:3:p:189-200
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    References listed on IDEAS

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    1. Hauser, John R., 1985. "Agendas and consumer choice," Working papers 1641-85., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    2. Chakraborty, Goutam & Woodworth, George & Gaeth, Gary J. & Ettenson, Richard, 1991. "Screening for interactions between design factors and demographics in choice-based conjoint," Journal of Business Research, Elsevier, vol. 23(3), pages 219-237, November.
    3. Fazio, Russell H & Powell, Martha C & Williams, Carol J, 1989. "The Role of Attitude Accessibility in the Attitude-to-Behavior Process," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 280-289, December.
    4. Marcel Corstjens & Peter Doyle, 1989. "Evaluating Alternative Retail Repositioning Strategies," Marketing Science, INFORMS, vol. 8(2), pages 170-180.
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    Cited by:

    1. Terho, Harri & Halinen, Aino, 2007. "Customer portfolio analysis practices in different exchange contexts," Journal of Business Research, Elsevier, vol. 60(7), pages 720-730, July.
    2. Inger ROOS & Anders GUSTAFSSON & Bo EDVARDSSON & Peter LANDMARK, 2010. "Should We Differentiate Between Business And Private Customers?," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 2(3), pages 249-263, September.
    3. Baltas, George & Argouslidis, Paraskevas C. & Skarmeas, Dionysis, 2010. "The Role of Customer Factors in Multiple Store Patronage: A Cost–Benefit Approach," Journal of Retailing, Elsevier, vol. 86(1), pages 37-50.
    4. Odekerken-Schroder, Gaby & De Wulf, Kristof & Schumacher, Patrick, 2003. "Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality," Journal of Business Research, Elsevier, vol. 56(3), pages 177-190, March.
    5. Luceri, Beatrice & Latusi, Sabrina, 2012. "The importance of consumer characteristics and market structure variables in driving multiple store patronage," Journal of Retailing and Consumer Services, Elsevier, vol. 19(5), pages 519-525.
    6. D. T. Vergura & S. Latusi, 2013. "La Mobilità Del Consumatore Tra Formati Distributivi Nel Settore Dell’Abbigliamento: Un’Indagine Empirica," Economics Department Working Papers 2013-MK03, Department of Economics, Parma University (Italy).

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