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La Mobilità Del Consumatore Tra Formati Distributivi Nel Settore Dell’Abbigliamento: Un’Indagine Empirica

Listed author(s):
  • D. T. Vergura

    ()

  • S. Latusi

    ()

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    Lo studio indaga la mobilità del consumatore tra formati distributivi con riferimento all’acquisto di prodotti di abbigliamento. L’obiettivo è di mettere in relazione il numero di formati frequentati con un insieme di caratteristiche riferite al consumatore. I risultati di un’indagine condotta su un campione di 951 consumatori indicano che solo alcune caratteristiche della domanda impattano sui modelli di frequentazione dei punti vendita. Tra le caratteristiche socio-demografiche, solo lo stato occupazionale influenza significativamente il numero di formati frequentati. Inoltre, la tipologia di formato preferito e la propensione al risparmio risultano essere importanti ai fini della mobilità. Le implicazioni manageriali sono discusse con indicazioni per la ricerca futura.

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    File URL: http://swrwebeco.econ.unipr.it/RePEc/pdf/VIII_2013-03.pdf
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    Paper provided by Department of Economics, Parma University (Italy) in its series Economics Department Working Papers with number 2013-MK03.

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    Length: 14
    Date of creation: 2013
    Handle: RePEc:par:dipeco:2013-mk03
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    Web page: http://economia.unipr.it/de
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    1. Bustos-Reyes, César Augusto & González-Benito, Óscar, 2008. "Store and store format loyalty measures based on budget allocation," Journal of Business Research, Elsevier, vol. 61(9), pages 1015-1025, September.
    2. Woodside, Arch G. & Trappey, Randolph III, 1996. "Customer portfolio analysis among competing retail stores," Journal of Business Research, Elsevier, vol. 35(3), pages 189-200, March.
    3. Slovic, Paul & Finucane, Melissa & Peters, Ellen & MacGregor, Donald G., 2002. "Rational actors or rational fools: implications of the affect heuristic for behavioral economics," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 31(4), pages 329-342.
    4. George J. Stigler, 1961. "The Economics of Information," Journal of Political Economy, University of Chicago Press, vol. 69, pages 213-213.
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