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La Mobilità Del Consumatore Tra Formati Distributivi Nel Settore Dell’Abbigliamento: Un’Indagine Empirica

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  • D. T. Vergura

    ()

  • S. Latusi

    ()

Abstract

Lo studio indaga la mobilità del consumatore tra formati distributivi con riferimento all’acquisto di prodotti di abbigliamento. L’obiettivo è di mettere in relazione il numero di formati frequentati con un insieme di caratteristiche riferite al consumatore. I risultati di un’indagine condotta su un campione di 951 consumatori indicano che solo alcune caratteristiche della domanda impattano sui modelli di frequentazione dei punti vendita. Tra le caratteristiche socio-demografiche, solo lo stato occupazionale influenza significativamente il numero di formati frequentati. Inoltre, la tipologia di formato preferito e la propensione al risparmio risultano essere importanti ai fini della mobilità. Le implicazioni manageriali sono discusse con indicazioni per la ricerca futura.

Suggested Citation

  • D. T. Vergura & S. Latusi, 2013. "La Mobilità Del Consumatore Tra Formati Distributivi Nel Settore Dell’Abbigliamento: Un’Indagine Empirica," Economics Department Working Papers 2013-MK03, Department of Economics, Parma University (Italy).
  • Handle: RePEc:par:dipeco:2013-mk03
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    References listed on IDEAS

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    2. repec:eee:joreco:v:19:y:2012:i:5:p:519-525 is not listed on IDEAS
    3. Bustos-Reyes, César Augusto & González-Benito, Óscar, 2008. "Store and store format loyalty measures based on budget allocation," Journal of Business Research, Elsevier, vol. 61(9), pages 1015-1025, September.
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    5. Slovic, Paul & Finucane, Melissa & Peters, Ellen & MacGregor, Donald G., 2002. "Rational actors or rational fools: implications of the affect heuristic for behavioral economics," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 31(4), pages 329-342.
    6. George J. Stigler, 1961. "The Economics of Information," Journal of Political Economy, University of Chicago Press, vol. 69, pages 213-213.
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    More about this item

    Keywords

    mobilità; formati distributivi; comportamento di acquisto;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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