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Building strong brands in retailing

  • Woodside, Arch G.
  • Walser, Martin G.
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-4MBCBJC-1/2/bd359e9bfc9c37c3264996fdef568320
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    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 60 (2007)
    Issue (Month): 1 (January)
    Pages: 1-10

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    Handle: RePEc:eee:jbrese:v:60:y:2007:i:1:p:1-10
    Contact details of provider: Web page: http://www.elsevier.com/locate/jbusres

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    1. Fazio, Russell H & Powell, Martha C & Williams, Carol J, 1989. " The Role of Attitude Accessibility in the Attitude-to-Behavior Process," Journal of Consumer Research, University of Chicago Press, vol. 16(3), pages 280-89, December.
    2. Fournier, Susan, 1998. " Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 24(4), pages 343-73, March.
    3. Muthukrishnan, A V, 1995. " Decision Ambiguity and Incumbent Brand Advantage," Journal of Consumer Research, University of Chicago Press, vol. 22(1), pages 98-109, June.
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