Antecedents to international student inflows to UK higher education: A comparative analysis
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CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Yuan, Ruizhi & Liu, Martin J. & Luo, Jun & Yen, Dorothy A., 2016. "Reciprocal transfer of brand identity and image associations arising from higher education brand extensions," Journal of Business Research, Elsevier, vol. 69(8), pages 3069-3076.
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KeywordsAntecedents; International students; UK higher education; Marketing strategy; Comparative analysis;
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