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A framework for understanding individual response to regulation


  • Kaine, Geoff
  • Murdoch, Helen
  • Lourey, Ruth
  • Bewsell, Denise


Regulations to encourage behaviour change are often used by governments to achieve policy objectives. The success of regulations depends on the commitment of individuals to change behaviour in ways that comply with regulatory obligations. Understanding and predicting the motivation of individuals to change their behaviour is critical in assessing the likely effectiveness of proposed regulations. In this paper we present a novel framework for understanding and predicting the motivation of an individual to comply with regulations. The framework is based on two central ideas. The first idea uses the involvement construct to predict the motivation of individuals to comply. The second idea separates the influence of the regulation on individuals' motivation to comply from the influence of the underlying policy issue on the motivation of individuals to comply. Through application to a case study we show the framework's merit in predicting an individual's possible behavioural responses to a regulation and how it assists regulatory agencies develop strategies to enhance compliance.

Suggested Citation

  • Kaine, Geoff & Murdoch, Helen & Lourey, Ruth & Bewsell, Denise, 2010. "A framework for understanding individual response to regulation," Food Policy, Elsevier, vol. 35(6), pages 531-537, December.
  • Handle: RePEc:eee:jfpoli:v:35:y:2010:i:6:p:531-537

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    References listed on IDEAS

    1. Celsi, Richard L & Olson, Jerry C, 1988. " The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, Oxford University Press, vol. 15(2), pages 210-224, September.
    2. Søren C. Winter & Peter J. May, 2001. "Motivation for Compliance with Environmental Regulations," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 20(4), pages 675-698.
    3. Mittal, Banwari & Lee, Myung-Soo, 1989. "A causal model of consumer involvement," Journal of Economic Psychology, Elsevier, vol. 10(3), pages 363-389, November.
    4. Zaichkowsky, Judith Lynne, 1985. " Measuring the Involvement Construct," Journal of Consumer Research, Oxford University Press, vol. 12(3), pages 341-352, December.
    5. Raymond J. Burby & Robert G. Paterson, 1993. "Improving compliance with state environmental regulations," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 12(4), pages 753-772.
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    Cited by:

    1. Foundjem-Tita, Divine & D’Haese, Marijke & Speelman, Stjin & Degrande, Ann & Gyau, Amos & Van Damme, Patrick & Tchoundjeu, Zac & Van Huylenbroeck, Guido, 2014. "Would strictly enforced forestry regulations affect farmers’ stated intentions to plant indigenous fruits trees? Insights from Cameroon," Food Policy, Elsevier, vol. 49(P1), pages 95-106.


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