Wine brands or branded wines? The specificity of the French market in terms of the brand
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DOI: 10.1108/17511061011092438
Note: View the original document on HAL open archive server: https://hal.science/hal-01803728v1
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References listed on IDEAS
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Cited by:
- Fabio Boncinelli & Andrea Dominici & Francesca Gerini & Enrico Marone, 2021. "Insights into organic wine consumption: behaviour, segmentation and attribute non-attendance," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 9(1), pages 1-16, December.
- Ivana Alpeza & Ivan Nižić & Zrinka Lukač, 2023. "What Influences Croatian Consumers’ Wine Choice?," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(1), pages 41-56.
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Keywords
Capital marque; Brand equity; Wine; Brand image; Image de marque; Vin;All these keywords.
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