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Valeur perçue et comportements en ligne en état d'immersion : le rôle modérateur de l'implication et de l'expertise

  • Pierre Volle

    ()

    (DRM - Dauphine Recherches en Management - CNRS - Université Paris IX - Paris Dauphine)

  • Ahmed Anis Charfi

    ()

    (DRM - Dauphine Recherches en Management - CNRS - Université Paris IX - Paris Dauphine)

Registered author(s):

    Webmasters are more and more aiming at encouraging visitors' immersion in the heart of an online experience. In order to better understand this phenomenon, the quantitative study presented here shed some light on the influence of immersive experiences on the perceived value and on the potential responses of the visitor towards the site, the brand and the product. This research identifies the potential moderating effects of involvement and expertise. From theoretical and managerial points of view, this research offers some perspectives on the perceived benefits of online immersive experiences.

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    File URL: https://halshs.archives-ouvertes.fr/halshs-00638649/document
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    Paper provided by HAL in its series Post-Print with number halshs-00638649.

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    Date of creation: 2011
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    Publication status: Published in 27ème Congrès International de l'Association Française du Marketing, Bruxelles, Belgique, 2011, Belgium. pp.1-25, 2011
    Handle: RePEc:hal:journl:halshs-00638649
    Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00638649
    Contact details of provider: Web page: https://hal.archives-ouvertes.fr/

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    1. repec:dau:papers:123456789/3444 is not listed on IDEAS
    2. Eroglu, Sevgin A. & Machleit, Karen & Barr, Terri Feldman, 2005. "Perceived retail crowding and shopping satisfaction: the role of shopping values," Journal of Business Research, Elsevier, vol. 58(8), pages 1146-1153, August.
    3. Bagozzi, Richard P & Yi, Youjae, 1991. " Multitrait-Multimethod Matrices in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 17(4), pages 426-39, March.
    4. Eroglu, Sevgin A. & Machleit, Karen A. & Davis, Lenita M., 2001. "Atmospheric qualities of online retailing: A conceptual model and implications," Journal of Business Research, Elsevier, vol. 54(2), pages 177-184, November.
    5. Bridges, Eileen & Florsheim, Renée, 2008. "Hedonic and utilitarian shopping goals: The online experience," Journal of Business Research, Elsevier, vol. 61(4), pages 309-314, April.
    6. Richard, Marie-Odile, 2005. "Modeling the impact of internet atmospherics on surfer behavior," Journal of Business Research, Elsevier, vol. 58(12), pages 1632-1642, December.
    7. Dailey, Lynn, 2004. "Navigational web atmospherics: Explaining the influence of restrictive navigation cues," Journal of Business Research, Elsevier, vol. 57(7), pages 795-803, July.
    8. Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
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