IDEAS home Printed from https://ideas.repec.org/a/ibn/ijmsjn/v13y2021i4p31.html
   My bibliography  Save this article

Pop-up Ads and Behaviour Patterns: A Quantitative Analysis Involving Perception of Saudi Users

Author

Listed:
  • Alaa Hanbazazh
  • Carlton Reeve

Abstract

The study aimed to investigate consumer behaviour towards pop-up ads. The study is quantitative in nature and carries out a survey questionnaire. The study sample consisted of 100 active users of social media (i.e., Snapchat, Instagram, Twitter, Tik Tok and gaming application). The data collected were analysed using Statistical Package of Social Sciences (SPSS) version 23.0. Moreover, the study used descriptive statistical analyses, a t-test was used to check the different impact of independent variables and finally ANOVA test was used to find the impact of more than one independent variable on the dependent one. The results of the study showed that Snapchat (30.47%) was the widely used application among the participants and an average user consumes social media more than 4 hours a day which makes it 40% of the participants. The study also found that participants disagreed that they always look for pop-up ads (M = 1.71, Std = 0.92). Also, the study found no significant difference in perceptions of respondents towards pop-up ads with regard to gender. The ANOVA test revealed that educational level (0.627) didn’t show any significant difference towards the opinions of participants about pop-up ads whereas, age level (0.50) and monthly income (0.001) showed significant difference towards the opinions of participants about pop-up ads. The study concluded that pop-up ads do not actually impact consumer behaviour positively and are not the affective means of attracting consumers.

Suggested Citation

  • Alaa Hanbazazh & Carlton Reeve, 2021. "Pop-up Ads and Behaviour Patterns: A Quantitative Analysis Involving Perception of Saudi Users," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 13(4), pages 1-31, December.
    • Handle: RePEc:ibn:ijmsjn:v:13:y:2021:i:4:p:31
    as

    Download full text from publisher

    File URL: https://ccsenet.org/journal/index.php/ijms/article/download/0/0/46294/49368
    Download Restriction: no
    File URL: https://ccsenet.org/journal/index.php/ijms/article/view/0/46294
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Katarzyna Szalonka & Agnieszka Sadowa & Aleksandra Wicka & Ludwik Wicki, 2020. "E-Commerce Purchasing Behaviour and the Level of Consumers‘ Income in Poland and Great Britain," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 552-568.
    2. Tri D. Le & Hien Vo, 2017. "Consumer attitude towards website advertising formats: a comparative study of banner, pop-up and in-line display advertisements," International Journal of Internet Marketing and Advertising, Inderscience Enterprises Ltd, vol. 11(3), pages 202-217.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      JEL classification:

      • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
      • Z0 - Other Special Topics - - General

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijmsjn:v:13:y:2021:i:4:p:31. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.