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Content
2025, Volume 22, Issue 2
- 127-161 A framework for mobile social networks advertising effectiveness attributes and its effects on the behavioural intentions of North African cyberconsumers
by Nesrine Mzid & Amel Chaabouni - 162-186 Search marketing: systematic literature review
by Nurdin Hidayah & Vanessa Gaffar & Meta Arief - 187-213 Prioritising factors affecting online shopping behaviour: a fuzzy AHP approach
by Ishani Patharia Chopra & Tanu Jain & Sanjay Gupta - 214-240 Navigating the banking landscape: the power of social media communication
by Attia Abdelkader Ali & Ahmed A. Khalil & Gamal S. Alhawbani
2025, Volume 22, Issue 1
- 1-32 Segmenting consumers on social networks based on individual motivations for engagement in eWOM communication with self-organising maps
by Manijeh Bahrainizad & Hamid Izadi - 33-50 The effects of personalisation on advertising value and attitude in the case of Indonesian e-marketplace
by Prima Andriani & Sahid Susilo Nugroho - 51-71 A model for understanding the customer experience landscape from business-to-business context: theorisation from the journey of Indian service technology firms
by Krishanu Bhattacharyya & Bikash Ranjan Debata & Rajeev Verma - 72-97 Beyond likes and shares: the secret to building stronger brands on social media from a privacy calculus perspective
by Sohail Ahmad & Li Liang & Ahmad Iqbal & Irshad Hussain Sarki - 98-125 Understanding loyalty and their main antecedents in the e-banking sector: a bibliometric analysis
by Pedro Cuesta-Valiño & Natacha López-Hernando & Cristina Loranca-Valle
2024, Volume 21, Issue 3/4
- 235-252 Examining the relationship among sensory brand experience, brand love, brand advocacy and brand commitment using a comparative study of three brands of social networking sites
by Abhay Jain & Suzanee Malhotra - 253-269 Online brand experience for a tourist destination and its influence in behavioural intentions in post-visit stage
by Lina Marcela Padilla-Delgado & Alexander Zuñiga-Collazos - 270-296 Model of consumers' stockpiling behaviour during the COVID-19 pandemic
by Md. Monirul Islam & Fathema Farjana Hani - 297-330 Discovering the art of advertising using neuromarketing: a literature review on physiological and neurophysiological measures of ads
by Letizia Alvino & Carolina Herrando & Efthymios Constantinides - 331-355 Clicks to comfort: the magic of social media marketing in the hotel service industry
by Iman Aghaei & Elham Sekandari - 356-382 Emerging research on integration of blockchain in marketing: a bibliometric analysis
by Nikhil Khajuria & Suresh Kumar Kashyap - 383-417 Augmented reality marketing in online retail industry: the moderating role of personality traits
by Claudia Gita Hapsari & Haris Maupa & Otto Randa Payangan - 418-439 Relationship between escape from negative feelings, gratitude, altruism, and willingness to donate on Instagram: a structural equation modelling approach
by Phuong Viet Le-Hoang
2024, Volume 21, Issue 1/2
- 3-25 How does influencer marketing build up the engagement between brand and followers?
by Minh T.H. Le - 26-54 Consumers' trust in digital marketing and their perceived experiences: evidence from Bangladesh
by Mohammad Mominul Islam & Mostofa Mahmud Hasan & Md. Abu Sayem & Asifa Reza & Md. Nuruzzaman - 55-67 E-shopping orientation, trust and impulse buying in the online context - a study based on female members of Generation Z in India
by Annie John & Jain Mathew & Sridevi Nair - 68-83 Examining the moderating role of gender and point of purchase platforms on eWOM intentions
by Manu Jain & Saumya Dixit & Shilpa Sindhu & Amit Shukla - 84-117 Online customer experience: a review based on theories
by Mehak Goyal & Pankaj Deshwal - 118-148 Estimating consumer brand engagement with brand equity via brand trust for organic retail products on social media
by Winee Saikia & Abhigyan Bhattacharjee - 149-179 Greenwashing and brand perception - a consumer sentiment analysis on organisations accused of greenwashing
by Katherine Baxter & Rajab Ghandour & Wendy Histon - 180-201 The influence of perceived risk and branding on fresh produce purchase online
by Archana Kumar & Eklou Romaric Amendah - 202-233 The mediation effect of emotional attachment between influencer and customer behaviours
by Mohamad Bash & Anupam Bandyopadhyay
2024, Volume 20, Issue 3/4
- 229-271 Online customer experience: a review and research agenda
by Mehak Goyal & Pankaj Deshwal - 272-291 An examination of the relationship among conspicuous consumption, social media addiction, narcissism, and empathy: a research on university students
by Ayşe Akbulut & Elif Esiyok & Ceyhan Cigdemoglu & Ozlen Ozgen - 292-310 Does a chatbot's location influence consumer attitude and intentions?
by Irene Roozen & Mariet Raedts & Guillaume Waetermans - 311-338 Brand personality management of Indian business schools on Twitter: a machine learning approach
by V. Anand & Daruri Venkata Srinivas Kumar - 339-363 Players' attitudes towards advertising in mobile games
by Juliana Maria Magalhães Christino & Érico Aurélio Abreu Cardozo & Luisa Sepúlveda Martins - 364-385 The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions
by Miriam R. Aziz & Adel F. Al Alam - 386-409 The level of involvement and consumer response to advertising through hashtags: a segmentation approach with self-organising maps
by Manijeh Bahrainizad & Sepideh Aslami & Nosrat Jamshidi - 410-427 Apparel e-tailing: website quality indicators and customer satisfaction
by Neeraj Bansal & Sanjeev Kumar Sharma
2024, Volume 20, Issue 2
- 119-140 Reassessing brand versus concept associations: comparing free association task and sensory cue-based task
by Tilottama G. Chowdhury & Feisal Murshed & Meghan Messier - 141-163 The role of internet celebrities in purchase intention and impulse buying
by Massoud Moslehpour & Alaleh Dadvari & Pei-Kuan Lin & Erdenebaatar Odgerel - 164-187 Identifying sources of noise within the networked interplay of marketing messages in social media communication
by Kimberley Hardcastle & Prabash Edirisingha & Paul Cook - 188-215 Research on anthropomorphism in the 21st century: a bibliometric study
by Megha Agarwal & Utkal Khandelwal - 216-228 Improving multilevel marketing firm performance through network externality and digital technology support
by Thamrin Selamet & Tirta Nugraha Mursitama & Asnan Furinto & Pantri Heriyati
2024, Volume 20, Issue 1
- 1-25 What drives Generation Z to advocate for a brand online?
by Vivek Mishra & Biswajit Das - 26-49 Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
by Hadeel Elmousa & Wong Foong Yee & Jun-Hwa Cheah - 50-82 Who are the right customers for mobile and paper coupons?
by Mohammad Galib - 83-107 Role of parasocial interaction and planned behaviour theory in consumption restriction intentions
by Ahmet Durmaz & Mehmet Yuksel & Nilsah Cavdar Aksoy & Ebru Tumer Kabadayi - 108-118 CSR ad impact on purchase intention
by Syed Ali Abbas
2023, Volume 19, Issue 3/4
- 215-230 The role of audiences' benign envy in influencer marketing
by Xiaofan Yue & Nawal Hanim Abdullah & Mass Hareeza Ali & Raja Nerina Raja Yusof - 231-262 The influence of typical versus atypical ads on sharing intention
by Paulo Rita & João Guerreiro & Sara Matos - 263-285 Understanding the virtual experiential value and its effect on travel intention
by Eldon Y. Li & Fang-Kai Chang & Anila Jan - 286-304 Antecedents of brand love leading to purchase intention towards refurbished video game consoles
by Akshay Kancherla & Jossy P. George & Benny J. Godwin - 305-327 Can personalised prosocial ads be harnessed for brand equity enhancement?
by Setareh Heidari & Sepideh Nasiri & Donya Rahmani & Somaye Nargesi - 328-349 Social media marketing and consumer behaviour in the new normal: the relationship between content and interaction
by Ebru Çil & İsmail Erkan & Emmanuel Mogaji - 350-368 Evaluating the impact of emotional advertisement on customers and its relationship with brand value
by Mohammad Javad Shayegan & Mohammad Keshavarzian - 369-387 What if brand equity was alive? Proposal of a dynamic measure through social networks
by Alexandre Clément & Élisabeth Robinot & Léo Trespeuch
2023, Volume 19, Issue 1/2
- 1-19 Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
by Richa Joshi & Prerna Garg & Shampy Kamboj - 20-41 Online purchase decision after viewing ads: factors related to sociodemographic and internet use on different digital channels
by Alcides Barrichello & Rogerio Scabim Morano & Emerson Gomes dos Santos - 42-62 Brand accommodation to informal communications on social media: with the mediation of communication appropriateness and the moderation of product involvement
by Hyun Ju Jeong & Jihye Kim - 63-85 Does online shopping allure frugal buyers?
by Satinder Kumar & Aqwinder Kaur & Amina Omrane - 86-99 Relation between electronic word of mouth and purchase intention: exploring the mediating role of brand image
by Deepak Kaushal & Amar Kumar Mishra & Swati Bisht - 100-121 Effects of e-marketplaces brand trust on repurchasing intention and WOM: are they reinforced by consumers' online shopping experience?
by Pedro Victor de Santi & Julio Carneiro-da-Cunha & Robson Coelho Guerreiro - 122-145 Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources: PLS-SEM path modelling
by Manoj Kumar & Pradeep Mamgain & Krishna Pratap Singh - 146-171 The impact of user-generated fake news on brand equity: moderating mechanisms of brand attitude and corporate reputation
by Beate E. Stiehler-Mulder & Daniel K. Maduku - 172-191 Purchasing intentions and digital influencers
by Dimitri Laroutis & Philippe Boistel & Mustafeed Zaman - 192-207 Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
by Raul Enrique Culqui-Salazar & Katerina Alvarez-Altamirano & Franklin Cordova-Buiza
2023, Volume 18, Issue 4
- 335-358 Classifying bloggers based on content creation approaches: implications for influencers marketing strategies
by Beatrice Ietto & Federica Pascucci - 359-388 Harvesting the power of location data to improve customers' experience and destination attractiveness
by Olga Pachni-Tsitiridou & Konstantinos Fouskas - 389-409 Contextual effect of online second-hand shoppers' loyalty: a vendor comparison
by Neus Vila-Brunet & Josep Llach - 410-428 Why do people post Instagram Stories?
by Nutnicha Keerakiatwong & Viriya Taecharungroj & Jesper Döpping - 429-449 An empirical investigation into information search behaviour of Indian consumers
by Anuradha Malik
2023, Volume 18, Issue 2/3
- 121-147 Applications of virtual reality in marketing (2000-2020): a 4C marketing-mix based review and future research agenda
by Nidhi Yadav & Shikha Sota & Harish Chaudhary - 148-180 Customer engagement: a systematic review and future research agenda
by Gurveen Kaur & Pankaj Deshwal & Hamendra K. Dangi - 181-201 SMS advertisement and purchasing intentions: an emerging market perspective
by George Kofi Amoako & Joshua Kofi Doe & Marian Tsegah & Albert Martins - 202-219 Comparing the effectiveness of social media endorsers for mass and luxury markets
by Imene Ben Yahia & Lolwah Al-Mudahka - 220-241 Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review
by Louisa Ha & Yang Yang - 242-262 Modelling the impact of social media marketing for apparel brands: evidence from India
by Amit Kumar Gupta & Vibhava Srivastava - 263-285 Content marketing towards customer value creation
by Rūta Repovienė & Aušra Pažėraitė - 286-309 Social media marketing and restaurant purchase intention: do online brand community identification and gender matter?
by Blend Ibrahim - 310-334 My brand, my self(ie) - why consumers portray themselves in brand-selfies
by Anne Mareike Flaswinkel & Markus Rump & Reinhold Decker
2023, Volume 18, Issue 1
- 1-27 The role of social networks for decision-making about tourism destinations
by Bruno Miguel Vieira & Ana Pinto Borges & Elvira Pacheco Vieira - 28-57 The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
by Mirna El Shayeb & Sara El-Deeb - 58-81 Are social media and mobile applications threatening retail websites?
by Ricardo Filipe Ramos & Paulo Rita & Sérgio Moro - 82-97 Listen as much as you want: the antecedents of the engagement of podcast consumers
by Simoni F. Rohden & Gabriel Tassinari & Carla Freitas Netto - 98-120 Investigating factors affecting trust and purchase intention towards online websites: structural equation modelling approach
by Pallavi Dogra & Arun Kaushal
2022, Volume 17, Issue 3/4
- 231-270 Influence of post types on Facebook engagement: the moderating roles of brand category and brand internationalisation
by Mathupayas Thongmak - 271-298 Antecedents of trust and purchase intention in social commerce in Brazil
by Natália Munari Pagan & Karina Munari Pagan & Janaina de Moura Engracia Giraldi & Edgard Monforte Merlo - 299-324 Privacy may be more important in Beijing than in Hong Kong in location-based services
by Ranjan B. Kini & Qianyu Zhao-Serrano - 325-352 Consumers' information control and privacy concerns in personalised social media advertising
by Mariko Morimoto - 353-369 Measuring the impact of creative viral advertising content on hierarchy-of-effects: an application of structural equation modelling
by Balpreet Kaur & Rishi Raj Sharma - 370-393 Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibility
by Zanete Garanti & Nicholas Igbudu & Temitope Popoola & Demetris Vrontis & Yioula Melanthiou - 394-414 Technology disruption in healthcare: artificial intelligence application, challenges, and policy recommendations in India
by Sheshadri Chatterjee & Ranjan Chaudhuri & Alkis Thrassou & Demetris Vrontis - 415-436 Service experience gamified: a study on convergence of gamification and contemporary service experience
by Tapish Panwar & Kalim Khan - 437-458 Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia
by Yoong Ruey Yap & Nurlida Ismail
2022, Volume 17, Issue 1/2
- 1-19 Cultivating consumer-brand relationship in social media: the role of consumer willingness to engage
by Terri H. Chan - 20-47 Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
by Sunil Hazari - 48-76 A moderated mediation model of the effect of social media advertising on consumer buying behaviour: evidence from India
by Krishna Kumar Rajarathinam & Logu Rathinam & Satyanarayana Parayitam - 77-110 Brand celebrities: analysis of celebrity sponsorship posts on Facebook
by Goetz Greve & Andrea Schlüschen & Claudia Fantapié Altobelli - 111-132 Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms
by K.V. Sriram & Anup Ananda Poojary & Vineet Jawa & Giridhar B. Kamath - 133-161 Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand: the role of source credibility and congruency
by Shiyun Tian & Jo-Yun Li - 162-199 Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising: the mediating role of Facebook advertising value
by Taanika Arora - 200-216 Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women
by Dheeraj Nim & Shamily Jaggi & Gursimranjit Singh - 217-230 Impact of online ratings on the box office collection of Bollywood movies
by Girish Taneja & Anu Bala
2022, Volume 16, Issue 4
- 317-343 Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising
by Priscilla Teika Odoom & Bedman Narteh & Raphael Odoom - 344-368 Why shop on social media? A systematic review
by Carlos Oliveira & Ana Cristina Bicharra Garcia & Bruna Diirr - 369-393 Examining customer's intention to rely on online reviews
by P. Sridevi & N. Manoraj & Lakshmi Narasimhan Vedanthachari - 394-421 Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
by Meriem Agrebi & Jean Louis Chandon & Judith Lynne Zaichkowsky - 422-441 Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising: focusing on advertising value and security risk
by Xuan Cu Le
2022, Volume 16, Issue 3
- 203-229 Exploring brand humanisation on SNSs: brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
by Eun Sook Kwon & Jooyoung Kim - 230-256 Factors affecting the impact of text message advertising
by Christos Livas & Apostolos Skotis - 257-270 Advertising in app: a neuroscientific approach
by Federico Cassioli & Michela Balconi - 271-296 The impact of social media marketing activities on student desires: analysing the mediating role of brand identity, perceived value, and satisfaction
by Mohammad Zia Mohseni & Saeed Jafari Titkanloo - 297-316 Worried about digital footprint? Attitudes toward online behavioural advertising with the AdChoices icon
by Soontae An & Hannah Kang
2022, Volume 16, Issue 1/2
- 1-18 A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
by Wilson Ndasi & Elvira Bolat & Gelareh Roushan - 19-37 Attribution modelling in digital advertising for e-commerce
by Sergey Alexandrovskiy & Olga Trundova - 38-61 Why are communal advertisements more effective than agentic ones? The role of the self-congruity effect
by Konrad Hryniewicz - 62-80 Adoption of VoD services: an investigation of extended technology acceptance model
by Rahul Sharma & Amit Kakkar - 81-97 Customers' perspectives on marketing mix elements in social media-based purchases
by Bình Nghiêm-Phú - 98-119 Influence of social media and online reviews on university students' purchasing decisions
by Mostafa Torabi & Charles H. Bélanger - 120-141 Is WhatsApp a 'new age advertising tool'?
by Mallika Srivastava & Semila Fernandes - 142-164 How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
by Suhail M. Ghouse & Rodney Graeme Duffett & Monica Chaudhary - 165-185 The role of online source credibility and influencer identification on consumers' purchase decisions
by Tuğba Özbölük & Kutay Akdoğan - 186-202 Innovation from virtual brand community members may only be virtually effective
by Paul G. Barretta & A. Fuat Fırat
2021, Volume 15, Issue 5/6
- 453-476 Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
by Helen Inseng Duh - 477-497 Attributes of Instagram influencers impacting consumer brand engagement
by Helen Inseng Duh & Thabile Thabethe - 498-526 The impact of social media advertising on purchase intention: the mediation role of consumer brand engagement
by Weeraporn Supotthamjaree & Preeda Srinaruewan - 527-549 Instagram marketing: understanding the adoption factors for small and medium enterprises
by Zuraini Harun & Farzana Parveen Tajudeen - 550-569 How do people adopt information on social media? The role of e-WOM in revealing travel itineraries
by Nilsah Cavdar Aksoy & Alev Kocak Alan & Ebru Tumer Kabadayi & Hayri Sinan Dagistanli - 570-592 A brand-centric framework for ephemeral media: conceptual approach to Instagram stories
by Fatih Pınarbaşı - 593-614 The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness
by Rajat Subhra Chatterjee & Linda Seduram & Tan Sin Kwang & Chay Yau Choon & Abdullah Al Mamun
2021, Volume 15, Issue 4
- 352-367 Engagement and reactions of brand posts on brand fan pages in Facebook: an investigation of brand posts' characteristics
by Ioannis Antoniadis & Costas Assimakopoulos & Symeon Paltsoglou - 368-393 Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals
by Maria C. Voutsa & Eirini Tsichla & Leonidas Hatzithomas & Kostoula Margariti - 394-411 Optimal Instagram advertising design features. A study on brand image and millennials' purchase intention
by Ioannis Rizomyliotis & Dimitrios Zafeiriadis & Kleopatra Konstantoulaki & Apostolos Giovanis - 412-428 The effects of cultural differences on social media behaviour
by Myron Guftométros & João Guerreiro - 429-449 The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencer
by João Ferreira Do Rosário & Sandra Maria Correia Loureiro
2021, Volume 15, Issue 3
- 243-259 Political party's fan page posts and online engagement on Facebook
by Manpreet Kaur & Rajesh Verma - 260-280 Is this the beginning of the end for retail websites? A professional perspective
by Ricardo F. Ramos & Paulo Rita & Sérgio Moro - 281-301 Why follow beauty bloggers? An investigation with Brazilian consumers
by Ana Maria Boa Morte Costa & Irene Raguenet Troccoli & Márcio Moutinho Abdalla - 302-326 Customer orientation and e-WOM in the hotel sector
by José L. González-Porras & José L. Ruiz-Alba & Javier Morales-Mediano - 327-348 Determinants of customer satisfaction and loyalty in e-commerce settings: an emerging economy perspective
by Doddahulugappa Goutam & B.V. Gopalakrishna & Shirshendu Ganguli
2021, Volume 15, Issue 2
- 131-148 Credibility of digital influencers on YouTube and Instagram
by Elmira Djafarova & Natasha Matson - 149-175 Online influencers: healthy food or fake news
by Catarina Vasconcelos & Renato Lopes Da Costa & Álvaro Lopes Dias & Leandro Pereira & José Pedro Santos - 176-200 'Fame and Envy 2.0' in luxury fashion influencer marketing on Instagram: comparison between mega-celebrities and micro-celebrities
by S. Venus Jin & Aziz Muqaddam - 201-219 The influence of 'influencer marketing' on YouTube influencers
by Fulya Acikgoz & Sebnem Burnaz - 220-242 Impact of social media influencers on customer engagement and brand perception
by Rahul Chander Jaitly & Omvir Gautam
2021, Volume 15, Issue 1
- 1-28 Exploring cultural influences on mobile marketing acceptance
by Meghan Pierce & Pingjun Jiang - 29-53 Social media advertising and consumer decision-making: the mediating role of consumer engagement
by Dan Duku Dankwa - 54-83 The congruent and comparative impacts of weather on consumer reviews: evidence from an online forum and experiment
by Judy Ma & Dongling Huang & Yu Wang - 84-103 The acceptance of mobile advertising: a social or personal matter?
by Reza Ashari Nasution & Devi Arnita & Aghniadi - 104-122 Viewer responses to product messages using one-person media influencers
by Kyoo-Hoon Han & Eunmi Lee
2020, Volume 14, Issue 4
- 361-376 Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets
by Anu G. Aggarwal & Aakash - 377-398 Negative eWOM on social media: role of individual, contextual and social determinants
by Isha Sharma & Kokil Jain - 399-416 Is it assortment or overall satisfaction which fires online repatronage intention in the silhouette of social norms?
by Sanjeev Prashar & Pranay Verma - 417-432 The role of retargeted advertisements in dealing with deflecting customers and its impact on the online buying process
by Geetha Mohan - 433-453 The impact of relationship quality and social support on social media users' selling intention
by Ree C. Ho & Robin Cheng - 454-471 Searching for answers? An examination of search engine advertisement strategy, ranking and keywords to generate clicks
by Michael North
2020, Volume 14, Issue 3
- 215-235 The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context
by Dung Phuong Hoang & Nam Hoai Nguyen - 236-257 Factors affecting the urge of impulsive buying on social commerce Instagram
by Elvina Susanti Sihombing & Indra Budi & Qorib Munajat - 258-274 Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
by Fooziye Shaykhzade & Mohsen Alvandi - 275-298 Mobile customers' experience and loyalty: a study of tablet gender divergence in Finland
by Sunday Adewale Olaleye & Ismaila Temitayo Sanusi & Jari Salo - 299-317 Social break up: why consumers hide and unlike brands on Facebook
by Eun Sook Kwon & Eunice Kim & Yoo Jin Chung - 318-335 Organic and sponsored ads: study on online purchase intent and visual behaviour
by Marina Teixeira De Souza & Jorge Henrique Caldeira De Oliveira & Janaina De Moura Engracia Giraldi - 336-359 From dancing on the street to dating online: evaluating guerrilla street marketing performance
by Thérèse Roux & Marcel Saucet
2020, Volume 14, Issue 2
- 113-134 Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
by Ayşegül Sağkaya Güngör - 135-151 Users' brand page participation: a new construct to measure participation on social networking sites
by Daniela Langaro & Maria De Fátima Salgueiro & Paulo Rita - 152-167 Internet advertising of offensive products: the effects of cartoons on adult consumer attitudes
by Pakakorn Rakrachakarn & George P. Moschis & Thittapong Daengrasmisopon - 168-183 Comparing blogs with print ads for corporate branding. The role of source credibility
by Gema Vinuales & Daniel A. Sheinin - 184-213 A typology of customer experience with social media branded content: a netnographic study
by Muhammad Waqas & Zalfa Laili Hamzah & Noor Akma Mohd Salleh
2020, Volume 14, Issue 1
- 1-18 Modelling the impact of activity in brand communities on loyalty
by Azarnoush Ansari & Arash Riasi - 19-47 eWOM via social networking site: source versus message credibility
by Payal S. Kapoor & K.R. Jayasimha & Ashish Sadh & Srinivas Gunta - 48-70 A new framework of electronic word-of-mouth in social networking sites: the system-based approach
by Mona Jami Pour & Zahra Lotfiyan - 71-90 Users awareness of native advertising from Instagram media publishers: the effects of Instagram's branded content tool on attitudes and behavioural intent
by Serena Iacobucci & Roberta De Cicco - 91-111 User response to e-WOM in social networks: how to predict a content influence in Twitter
by Zohreh Yousefi Dahka & Nastaran Hajiheydari & Saeed Rouhani
2019, Volume 13, Issue 4
- 285-301 Exploring the brand personalities of Facebook, YouTube, and LinkedIn
by M. Mutsikiwa & T. Maree - 302-320 Are SMEs 'cutting corners' on social media marketing? An exploratory study in the Italian context
by Sara Bartoloni & Chiara Ancillai & Federica Pascucci & Gian Luca Gregori - 321-337 Exploring the impact of brand selfie on brand attitude in the Twittersphere
by Xia Liu & Jeffrey Foreman - 338-358 The time-varying effectiveness of customer engagement in social media
by Balamurugan Annamalai & Sanjeev Varshney - 359-373 Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique
by Mohammad Reza Karimi Alavijeh & Atefeh Foroozan & Amir Aslani Afrashteh
2019, Volume 13, Issue 3
- 197-217 Engagement and brand loyalty through social capital in social media
by Mohammad Abuljadail & Louisa Ha - 218-234 Text me on WhatsApp, let us talk about brands! The power of mobile word of mouth on mobile purchase intention
by Ismail Erkan & Abdulaziz Elwalda & Mushfiqur Rahman & Seden Doğan & Sinan Nardali - 235-252 Consumer attitudes towards mobile advertising: an updated vision
by Maria Elena Aramendia-Muneta & Cristina Olarte-Pascual - 253-270 Decision-making styles of young Indian consumers in the context of online shopping
by Sanjeev Kumar & Rakesh Belwal & Kartikeya Raina - 271-283 The development of an in-house affiliate marketing network - a case study
by Ladislav Beranek
2019, Volume 13, Issue 2
- 99-119 Understanding the role of personality traits on Facebook intensity
by Leonidas Hatzithomas & Nikolaos Misirlis & Christina Boutsouki & Maro Vlachopoulou - 120-136 The role of cloud computing and citizens relationship management in digital government transformation
by Ioannis Nanos & Eugenia Papaioannou & Efthymia Androutsou & Vicky Manthou - 137-154 Attitudes of college students towards online advertisement in social networking sites: a structural equation modelling approach
by Ioannis Antoniadis & Costas Assimakopoulos & Ioannis Koukoulis - 155-169 E-marketing and BPA coordination on business strategy
by Nikolaos Katsonis & Michael Sfakianakis & Barbara Myloni - 170-182 Tracking content marketing performance using web analytics: tools, metrics, and data privacy implications
by Julia Maintz & Fabienne Zaumseil - 183-196 The effect of online video advertising design on online shopping goals: an experiment based on gender (case study: DigiKala Company)
by Morteza Moharrami & Faramarz Tahmasebi
2019, Volume 13, Issue 1
- 1-21 The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
by Guillermo Armelini & Jorge González & Julian Villanueva - 22-46 Gamification in a servicescape context: a conceptual framework
by Miralem Helmefalk & Leif Marcusson - 47-72 The effect of social media and advertising activities on affiliate marketing
by Rainer Olbrich & Carsten D. Schultz & Patrick M. Bormann - 73-95 Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
by Naa Amponsah Dodoo & Linwan Wu
2018, Volume 12, Issue 4
- 305-324 An exploratory study on information retention in social media platforms among Generation Y
by U. Abhijith & G. Rejikumar - 325-339 Innovations in communication and advertising: a perspective from small firms in southern Brazil
by Leonel Cezar Rodrigues & Valéria Riscarolli & Fabricia Durieux Zucco & Christian Falaster - 340-357 The relevance of images in user-generated content: a mixed method study of when, and why, major brands retweet
by Kardi Somerfield & Kathleen Mortimer & Geraint Evans - 358-373 Measuring the effects of visual scan codes in advertising
by David R. Fortin & Kate Surovaya - 374-395 How avatars help enhancing self-image congruence
by Sevtap Unal & Tevfik Dalgic & Ezgi Akar
2018, Volume 12, Issue 3
- 209-232 Does freight insurance really work? Effect of freight insurance on consumers' attitude in online shopping
by Tong Chen & Ke Ma & Chundong Zheng - 233-254 Impact of perceived social media marketing activities on brand and value consciousness: roles of usage, materialism and conspicuous consumption
by Ahmed Rageh Ismail & Bang Nguyen & T.C. Melewar - 255-269 Investigating the segment specific preferences for hedonic and utilitarian online-shop characteristics: the case of German online wine shops
by Frank Habann & Christopher Zerres & Lukas Zaworski - 270-289 The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
by Syahida Abd Aziz & Muhammad Shahar Jusoh & Mohammad Harith Amlus - 290-304 Social bonds and millennial consumers' activity in social networks
by Maria Petrescu & Costinel Dobre & Anca-Maria Milovan-Ciuta