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Content
2023, Volume 18, Issue 2/3
- 121-147 Applications of virtual reality in marketing (2000-2020): a 4C marketing-mix based review and future research agenda
by Nidhi Yadav & Shikha Sota & Harish Chaudhary - 148-180 Customer engagement: a systematic review and future research agenda
by Gurveen Kaur & Pankaj Deshwal & Hamendra K. Dangi - 181-201 SMS advertisement and purchasing intentions: an emerging market perspective
by George Kofi Amoako & Joshua Kofi Doe & Marian Tsegah & Albert Martins - 202-219 Comparing the effectiveness of social media endorsers for mass and luxury markets
by Imene Ben Yahia & Lolwah Al-Mudahka - 220-241 Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review
by Louisa Ha & Yang Yang - 242-262 Modelling the impact of social media marketing for apparel brands: evidence from India
by Amit Kumar Gupta & Vibhava Srivastava - 263-285 Content marketing towards customer value creation
by Rūta Repovienė & Aušra Pažėraitė - 286-309 Social media marketing and restaurant purchase intention: do online brand community identification and gender matter?
by Blend Ibrahim - 310-334 My brand, my self(ie) - why consumers portray themselves in brand-selfies
by Anne Mareike Flaswinkel & Markus Rump & Reinhold Decker
2023, Volume 18, Issue 1
- 1-27 The role of social networks for decision-making about tourism destinations
by Bruno Miguel Vieira & Ana Pinto Borges & Elvira Pacheco Vieira - 28-57 The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
by Mirna El Shayeb & Sara El-Deeb - 58-81 Are social media and mobile applications threatening retail websites?
by Ricardo Filipe Ramos & Paulo Rita & Sérgio Moro - 82-97 Listen as much as you want: the antecedents of the engagement of podcast consumers
by Simoni F. Rohden & Gabriel Tassinari & Carla Freitas Netto - 98-120 Investigating factors affecting trust and purchase intention towards online websites: structural equation modelling approach
by Pallavi Dogra & Arun Kaushal
2022, Volume 17, Issue 3/4
- 231-270 Influence of post types on Facebook engagement: the moderating roles of brand category and brand internationalisation
by Mathupayas Thongmak - 271-298 Antecedents of trust and purchase intention in social commerce in Brazil
by Natália Munari Pagan & Karina Munari Pagan & Janaina de Moura Engracia Giraldi & Edgard Monforte Merlo - 299-324 Privacy may be more important in Beijing than in Hong Kong in location-based services
by Ranjan B. Kini & Qianyu Zhao-Serrano - 325-352 Consumers' information control and privacy concerns in personalised social media advertising
by Mariko Morimoto - 353-369 Measuring the impact of creative viral advertising content on hierarchy-of-effects: an application of structural equation modelling
by Balpreet Kaur & Rishi Raj Sharma - 370-393 Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibility
by Zanete Garanti & Nicholas Igbudu & Temitope Popoola & Demetris Vrontis & Yioula Melanthiou - 394-414 Technology disruption in healthcare: artificial intelligence application, challenges, and policy recommendations in India
by Sheshadri Chatterjee & Ranjan Chaudhuri & Alkis Thrassou & Demetris Vrontis - 415-436 Service experience gamified: a study on convergence of gamification and contemporary service experience
by Tapish Panwar & Kalim Khan - 437-458 Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia
by Yoong Ruey Yap & Nurlida Ismail
2022, Volume 17, Issue 1/2
- 1-19 Cultivating consumer-brand relationship in social media: the role of consumer willingness to engage
by Terri H. Chan - 20-47 Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
by Sunil Hazari - 48-76 A moderated mediation model of the effect of social media advertising on consumer buying behaviour: evidence from India
by Krishna Kumar Rajarathinam & Logu Rathinam & Satyanarayana Parayitam - 77-110 Brand celebrities: analysis of celebrity sponsorship posts on Facebook
by Goetz Greve & Andrea Schlüschen & Claudia Fantapié Altobelli - 111-132 Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms
by K.V. Sriram & Anup Ananda Poojary & Vineet Jawa & Giridhar B. Kamath - 133-161 Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand: the role of source credibility and congruency
by Shiyun Tian & Jo-Yun Li - 162-199 Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising: the mediating role of Facebook advertising value
by Taanika Arora - 200-216 Role of brand experience, brand trust and brand love in assessing brand loyalty: a study of fashion jewellery brands among women
by Dheeraj Nim & Shamily Jaggi & Gursimranjit Singh - 217-230 Impact of online ratings on the box office collection of Bollywood movies
by Girish Taneja & Anu Bala
2022, Volume 16, Issue 4
- 317-343 Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising
by Priscilla Teika Odoom & Bedman Narteh & Raphael Odoom - 344-368 Why shop on social media? A systematic review
by Carlos Oliveira & Ana Cristina Bicharra Garcia & Bruna Diirr - 369-393 Examining customer's intention to rely on online reviews
by P. Sridevi & N. Manoraj & Lakshmi Narasimhan Vedanthachari - 394-421 Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
by Meriem Agrebi & Jean Louis Chandon & Judith Lynne Zaichkowsky - 422-441 Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising: focusing on advertising value and security risk
by Xuan Cu Le
2022, Volume 16, Issue 3
- 203-229 Exploring brand humanisation on SNSs: brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
by Eun Sook Kwon & Jooyoung Kim - 230-256 Factors affecting the impact of text message advertising
by Christos Livas & Apostolos Skotis - 257-270 Advertising in app: a neuroscientific approach
by Federico Cassioli & Michela Balconi - 271-296 The impact of social media marketing activities on student desires: analysing the mediating role of brand identity, perceived value, and satisfaction
by Mohammad Zia Mohseni & Saeed Jafari Titkanloo - 297-316 Worried about digital footprint? Attitudes toward online behavioural advertising with the AdChoices icon
by Soontae An & Hannah Kang
2022, Volume 16, Issue 1/2
- 1-18 A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
by Wilson Ndasi & Elvira Bolat & Gelareh Roushan - 19-37 Attribution modelling in digital advertising for e-commerce
by Sergey Alexandrovskiy & Olga Trundova - 38-61 Why are communal advertisements more effective than agentic ones? The role of the self-congruity effect
by Konrad Hryniewicz - 62-80 Adoption of VoD services: an investigation of extended technology acceptance model
by Rahul Sharma & Amit Kakkar - 81-97 Customers' perspectives on marketing mix elements in social media-based purchases
by Bình Nghiêm-Phú - 98-119 Influence of social media and online reviews on university students' purchasing decisions
by Mostafa Torabi & Charles H. Bélanger - 120-141 Is WhatsApp a 'new age advertising tool'?
by Mallika Srivastava & Semila Fernandes - 142-164 How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
by Suhail M. Ghouse & Rodney Graeme Duffett & Monica Chaudhary - 165-185 The role of online source credibility and influencer identification on consumers' purchase decisions
by Tuğba Özbölük & Kutay Akdoğan - 186-202 Innovation from virtual brand community members may only be virtually effective
by Paul G. Barretta & A. Fuat Fırat
2021, Volume 15, Issue 5/6
- 453-476 Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
by Helen Inseng Duh - 477-497 Attributes of Instagram influencers impacting consumer brand engagement
by Helen Inseng Duh & Thabile Thabethe - 498-526 The impact of social media advertising on purchase intention: the mediation role of consumer brand engagement
by Weeraporn Supotthamjaree & Preeda Srinaruewan - 527-549 Instagram marketing: understanding the adoption factors for small and medium enterprises
by Zuraini Harun & Farzana Parveen Tajudeen - 550-569 How do people adopt information on social media? The role of e-WOM in revealing travel itineraries
by Nilsah Cavdar Aksoy & Alev Kocak Alan & Ebru Tumer Kabadayi & Hayri Sinan Dagistanli - 570-592 A brand-centric framework for ephemeral media: conceptual approach to Instagram stories
by Fatih Pınarbaşı - 593-614 The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness
by Rajat Subhra Chatterjee & Linda Seduram & Tan Sin Kwang & Chay Yau Choon & Abdullah Al Mamun
2021, Volume 15, Issue 4
- 352-367 Engagement and reactions of brand posts on brand fan pages in Facebook: an investigation of brand posts' characteristics
by Ioannis Antoniadis & Costas Assimakopoulos & Symeon Paltsoglou - 368-393 Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals
by Maria C. Voutsa & Eirini Tsichla & Leonidas Hatzithomas & Kostoula Margariti - 394-411 Optimal Instagram advertising design features. A study on brand image and millennials' purchase intention
by Ioannis Rizomyliotis & Dimitrios Zafeiriadis & Kleopatra Konstantoulaki & Apostolos Giovanis - 412-428 The effects of cultural differences on social media behaviour
by Myron Guftométros & João Guerreiro - 429-449 The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencer
by João Ferreira Do Rosário & Sandra Maria Correia Loureiro
2021, Volume 15, Issue 3
- 243-259 Political party's fan page posts and online engagement on Facebook
by Manpreet Kaur & Rajesh Verma - 260-280 Is this the beginning of the end for retail websites? A professional perspective
by Ricardo F. Ramos & Paulo Rita & Sérgio Moro - 281-301 Why follow beauty bloggers? An investigation with Brazilian consumers
by Ana Maria Boa Morte Costa & Irene Raguenet Troccoli & Márcio Moutinho Abdalla - 302-326 Customer orientation and e-WOM in the hotel sector
by José L. González-Porras & José L. Ruiz-Alba & Javier Morales-Mediano - 327-348 Determinants of customer satisfaction and loyalty in e-commerce settings: an emerging economy perspective
by Doddahulugappa Goutam & B.V. Gopalakrishna & Shirshendu Ganguli
2021, Volume 15, Issue 2
- 131-148 Credibility of digital influencers on YouTube and Instagram
by Elmira Djafarova & Natasha Matson - 149-175 Online influencers: healthy food or fake news
by Catarina Vasconcelos & Renato Lopes Da Costa & Álvaro Lopes Dias & Leandro Pereira & José Pedro Santos - 176-200 'Fame and Envy 2.0' in luxury fashion influencer marketing on Instagram: comparison between mega-celebrities and micro-celebrities
by S. Venus Jin & Aziz Muqaddam - 201-219 The influence of 'influencer marketing' on YouTube influencers
by Fulya Acikgoz & Sebnem Burnaz - 220-242 Impact of social media influencers on customer engagement and brand perception
by Rahul Chander Jaitly & Omvir Gautam
2021, Volume 15, Issue 1
- 1-28 Exploring cultural influences on mobile marketing acceptance
by Meghan Pierce & Pingjun Jiang - 29-53 Social media advertising and consumer decision-making: the mediating role of consumer engagement
by Dan Duku Dankwa - 54-83 The congruent and comparative impacts of weather on consumer reviews: evidence from an online forum and experiment
by Judy Ma & Dongling Huang & Yu Wang - 84-103 The acceptance of mobile advertising: a social or personal matter?
by Reza Ashari Nasution & Devi Arnita & Aghniadi - 104-122 Viewer responses to product messages using one-person media influencers
by Kyoo-Hoon Han & Eunmi Lee
2020, Volume 14, Issue 4
- 361-376 Analysing the interrelationship between online reviews and sales: the role of review length and sentiment index in electronic markets
by Anu G. Aggarwal & Aakash - 377-398 Negative eWOM on social media: role of individual, contextual and social determinants
by Isha Sharma & Kokil Jain - 399-416 Is it assortment or overall satisfaction which fires online repatronage intention in the silhouette of social norms?
by Sanjeev Prashar & Pranay Verma - 417-432 The role of retargeted advertisements in dealing with deflecting customers and its impact on the online buying process
by Geetha Mohan - 433-453 The impact of relationship quality and social support on social media users' selling intention
by Ree C. Ho & Robin Cheng - 454-471 Searching for answers? An examination of search engine advertisement strategy, ranking and keywords to generate clicks
by Michael North
2020, Volume 14, Issue 3
- 215-235 The impact of corporate social responsibility and customer trust on the relationship between website information quality and customer loyalty in e-tailing context
by Dung Phuong Hoang & Nam Hoai Nguyen - 236-257 Factors affecting the urge of impulsive buying on social commerce Instagram
by Elvina Susanti Sihombing & Indra Budi & Qorib Munajat - 258-274 Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
by Fooziye Shaykhzade & Mohsen Alvandi - 275-298 Mobile customers' experience and loyalty: a study of tablet gender divergence in Finland
by Sunday Adewale Olaleye & Ismaila Temitayo Sanusi & Jari Salo - 299-317 Social break up: why consumers hide and unlike brands on Facebook
by Eun Sook Kwon & Eunice Kim & Yoo Jin Chung - 318-335 Organic and sponsored ads: study on online purchase intent and visual behaviour
by Marina Teixeira De Souza & Jorge Henrique Caldeira De Oliveira & Janaina De Moura Engracia Giraldi - 336-359 From dancing on the street to dating online: evaluating guerrilla street marketing performance
by Thérèse Roux & Marcel Saucet
2020, Volume 14, Issue 2
- 113-134 Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
by Ayşegül Sağkaya Güngör - 135-151 Users' brand page participation: a new construct to measure participation on social networking sites
by Daniela Langaro & Maria De Fátima Salgueiro & Paulo Rita - 152-167 Internet advertising of offensive products: the effects of cartoons on adult consumer attitudes
by Pakakorn Rakrachakarn & George P. Moschis & Thittapong Daengrasmisopon - 168-183 Comparing blogs with print ads for corporate branding. The role of source credibility
by Gema Vinuales & Daniel A. Sheinin - 184-213 A typology of customer experience with social media branded content: a netnographic study
by Muhammad Waqas & Zalfa Laili Hamzah & Noor Akma Mohd Salleh
2020, Volume 14, Issue 1
- 1-18 Modelling the impact of activity in brand communities on loyalty
by Azarnoush Ansari & Arash Riasi - 19-47 eWOM via social networking site: source versus message credibility
by Payal S. Kapoor & K.R. Jayasimha & Ashish Sadh & Srinivas Gunta - 48-70 A new framework of electronic word-of-mouth in social networking sites: the system-based approach
by Mona Jami Pour & Zahra Lotfiyan - 71-90 Users awareness of native advertising from Instagram media publishers: the effects of Instagram's branded content tool on attitudes and behavioural intent
by Serena Iacobucci & Roberta De Cicco - 91-111 User response to e-WOM in social networks: how to predict a content influence in Twitter
by Zohreh Yousefi Dahka & Nastaran Hajiheydari & Saeed Rouhani
2019, Volume 13, Issue 4
- 285-301 Exploring the brand personalities of Facebook, YouTube, and LinkedIn
by M. Mutsikiwa & T. Maree - 302-320 Are SMEs 'cutting corners' on social media marketing? An exploratory study in the Italian context
by Sara Bartoloni & Chiara Ancillai & Federica Pascucci & Gian Luca Gregori - 321-337 Exploring the impact of brand selfie on brand attitude in the Twittersphere
by Xia Liu & Jeffrey Foreman - 338-358 The time-varying effectiveness of customer engagement in social media
by Balamurugan Annamalai & Sanjeev Varshney - 359-373 Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique
by Mohammad Reza Karimi Alavijeh & Atefeh Foroozan & Amir Aslani Afrashteh
2019, Volume 13, Issue 3
- 197-217 Engagement and brand loyalty through social capital in social media
by Mohammad Abuljadail & Louisa Ha - 218-234 Text me on WhatsApp, let us talk about brands! The power of mobile word of mouth on mobile purchase intention
by Ismail Erkan & Abdulaziz Elwalda & Mushfiqur Rahman & Seden Doğan & Sinan Nardali - 235-252 Consumer attitudes towards mobile advertising: an updated vision
by Maria Elena Aramendia-Muneta & Cristina Olarte-Pascual - 253-270 Decision-making styles of young Indian consumers in the context of online shopping
by Sanjeev Kumar & Rakesh Belwal & Kartikeya Raina - 271-283 The development of an in-house affiliate marketing network - a case study
by Ladislav Beranek
2019, Volume 13, Issue 2
- 99-119 Understanding the role of personality traits on Facebook intensity
by Leonidas Hatzithomas & Nikolaos Misirlis & Christina Boutsouki & Maro Vlachopoulou - 120-136 The role of cloud computing and citizens relationship management in digital government transformation
by Ioannis Nanos & Eugenia Papaioannou & Efthymia Androutsou & Vicky Manthou - 137-154 Attitudes of college students towards online advertisement in social networking sites: a structural equation modelling approach
by Ioannis Antoniadis & Costas Assimakopoulos & Ioannis Koukoulis - 155-169 E-marketing and BPA coordination on business strategy
by Nikolaos Katsonis & Michael Sfakianakis & Barbara Myloni - 170-182 Tracking content marketing performance using web analytics: tools, metrics, and data privacy implications
by Julia Maintz & Fabienne Zaumseil - 183-196 The effect of online video advertising design on online shopping goals: an experiment based on gender (case study: DigiKala Company)
by Morteza Moharrami & Faramarz Tahmasebi
2019, Volume 13, Issue 1
- 1-21 The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
by Guillermo Armelini & Jorge González & Julian Villanueva - 22-46 Gamification in a servicescape context: a conceptual framework
by Miralem Helmefalk & Leif Marcusson - 47-72 The effect of social media and advertising activities on affiliate marketing
by Rainer Olbrich & Carsten D. Schultz & Patrick M. Bormann - 73-95 Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
by Naa Amponsah Dodoo & Linwan Wu
2018, Volume 12, Issue 4
- 305-324 An exploratory study on information retention in social media platforms among Generation Y
by U. Abhijith & G. Rejikumar - 325-339 Innovations in communication and advertising: a perspective from small firms in southern Brazil
by Leonel Cezar Rodrigues & Valéria Riscarolli & Fabricia Durieux Zucco & Christian Falaster - 340-357 The relevance of images in user-generated content: a mixed method study of when, and why, major brands retweet
by Kardi Somerfield & Kathleen Mortimer & Geraint Evans - 358-373 Measuring the effects of visual scan codes in advertising
by David R. Fortin & Kate Surovaya - 374-395 How avatars help enhancing self-image congruence
by Sevtap Unal & Tevfik Dalgic & Ezgi Akar
2018, Volume 12, Issue 3
- 209-232 Does freight insurance really work? Effect of freight insurance on consumers' attitude in online shopping
by Tong Chen & Ke Ma & Chundong Zheng - 233-254 Impact of perceived social media marketing activities on brand and value consciousness: roles of usage, materialism and conspicuous consumption
by Ahmed Rageh Ismail & Bang Nguyen & T.C. Melewar - 255-269 Investigating the segment specific preferences for hedonic and utilitarian online-shop characteristics: the case of German online wine shops
by Frank Habann & Christopher Zerres & Lukas Zaworski - 270-289 The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
by Syahida Abd Aziz & Muhammad Shahar Jusoh & Mohammad Harith Amlus - 290-304 Social bonds and millennial consumers' activity in social networks
by Maria Petrescu & Costinel Dobre & Anca-Maria Milovan-Ciuta
2018, Volume 12, Issue 2
- 105-121 Modelling antecedents of scepticism towards green advertising: evidence from India
by Vibhava Srivastava - 105-121 Modelling antecedents of scepticism towards green advertising: evidence from India
by Vibhava Srivastava - 122-137 Examining relational benefits and costs in an online non-transactional context
by Georgios Tsimonis & Sergios Dimitriadis & Christos Koritos - 122-137 Examining relational benefits and costs in an online non-transactional context
by Georgios Tsimonis & Sergios Dimitriadis & Christos Koritos - 138-158 The paradigm of WhatsApp campaign management: breaking the vicious cycle of traditional campaigns
by P. Theerthaana - 138-158 The paradigm of WhatsApp campaign management: breaking the vicious cycle of traditional campaigns
by P. Theerthaana - 159-180 Online reviews and its impact on brand equity
by Uttam Chakraborty & Savita Bhat - 159-180 Online reviews and its impact on brand equity
by Uttam Chakraborty & Savita Bhat - 181-207 A quantitative examination of the factors that influence users' perceptions of trust towards using mobile banking services
by Mohammad Hamdi Al Khasawneh & Omar Hujran & Tariq Abdrabbo - 181-207 A quantitative examination of the factors that influence users' perceptions of trust towards using mobile banking services
by Mohammad Hamdi Al Khasawneh & Omar Hujran & Tariq Abdrabbo
2018, Volume 12, Issue 1
- 1-18 Your comments are important to me! The impacts of online customer reviews in shopping websites
by Ismail Erkan & Abdulaziz Elwalda - 1-18 Your comments are important to me! The impacts of online customer reviews in shopping websites
by Ismail Erkan & Abdulaziz Elwalda - 19-39 Quantifying the long-term effect of social media
by Manisha Mathur - 19-39 Quantifying the long-term effect of social media
by Manisha Mathur - 40-68 QR code advertising: a cross-country comparison of Turkish and German consumers
by Ela Sibel Bayrak Meydanoğlu & Ahmet Mete Çilingirtürk & Stephan Böhm & Müge Klein - 40-68 QR code advertising: a cross-country comparison of Turkish and German consumers
by Ela Sibel Bayrak Meydanoğlu & Ahmet Mete Çilingirtürk & Stephan Böhm & Müge Klein - 69-90 Timing effects of opinion leader's electronic word of mouth
by Tong Bao & Tung-Lung Steven Chang - 69-90 Timing effects of opinion leader's electronic word of mouth
by Tong Bao & Tung-Lung Steven Chang - 91-104 Going native on Facebook: a content analysis of sponsored messages on undergraduate student Facebook pages
by Cynthia B. Hanson - 91-104 Going native on Facebook: a content analysis of sponsored messages on undergraduate student Facebook pages
by Cynthia B. Hanson
2017, Volume 11, Issue 4
- 271-286 Forecasting online user activeness for behavioural targeting: the effect of data sampling
by Yuelin Shen - 287-306 What makes eWOM viral?
by Charu Sijoria & Srabanti Mukherjee & Subhojit Sengupta - 307-329 The effects of privacy concerns, perceived risk and trust on online purchasing behaviour
by Nuno Fortes & Paulo Rita & Margherita Pagani - 330-354 Consumer attitude formation from eWOM: interplay between cognition and affect
by Jinsoo Kim - 355-375 Explaining older consumers' low use of the internet
by Jul Thanasrivanitchai & George P. Moschis & Randall Shannon
2017, Volume 11, Issue 3
- 183-201 Competitive analysis of social media data in the banking industry
by Ibukun Tolulope Afolabi & Azubuike Ansalem Ezenwoke & Charles K. Ayo - 202-217 Consumer attitude towards website advertising formats: a comparative study of banner, pop-up and in-line display advertisements
by Tri D. Le & Hien Vo - 218-232 Propagation of user-generated content online
by Harsha Gangadharbatla & Masoud Valafar - 233-251 Corporate Facebook posts in the UK and Greece: a content analysis
by Kyriakos Riskos & Leonidas Hatzithomas & Christina Boutsouki & Yorgos Zotos - 252-270 CSR and CRM: the impact on purchase intentions
by Jeffrey Overall
2017, Volume 11, Issue 2
- 83-102 Investigating antecedents of consumers' video-sharing behaviour on social media
by Sehwan Oh & Hyunmi Baek & Joong-Ho Ahn - 103-123 Examining the role of relationship factors on eWOM effectiveness in social media
by Junga Kim & Chunsik Lee - 124-136 Personalisation in marketing: an exploratory study
by Hamendra Dangi & Anuradha Malik - 137-157 How should marketers deal with growth pattern changes in viral marketing campaigns?
by Kyongsei Sohn & Mustafa S. Canbolat & John T. Gardner - 158-182 Effects of Twitter communication styles on consumers' brand personality perceptions, attitudes and purchase intentions
by Xiaochen Angela Zhang
2017, Volume 11, Issue 1
- 1-21 Message and source characteristics as drivers of mobile digital review persuasiveness: does cultural context play a role?
by Iryna Pentina & Oksana Basmanova & Qin Sun - 22-43 Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media
by Eeva-Liisa Oikarinen & Jaakko Sinisalo - 44-63 Effects of suspicion on the perception of online referrals: the role of congruity and message sidedness
by Christoph Pütz - 64-82 The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites
by Nam-Hyun Um