IDEAS home Printed from https://ideas.repec.org/a/ids/ijimad/v16y2022i4p369-393.html
   My bibliography  Save this article

Examining customer's intention to rely on online reviews

Author

Listed:
  • P. Sridevi
  • N. Manoraj
  • Lakshmi Narasimhan Vedanthachari

Abstract

The use of online reviews among online shoppers has increased significantly in recent years and has reduced uncertainty and risks associated with online shopping. As it has become a reliable source for product information, this research study focused to identify and assess the intention of online shoppers' reliability on online reviews. Here consumers' intentions to rely on online reviews were studied based on their decision-making style, personality trait, and online behaviour. A quantitative survey involving 375 Indian online shoppers was performed to identify and understand their reliance on online reviews. The study deliberates that consumer with high price consciousness value consciousness, brand consciousness, and self-esteem while relying on online reviews for their online purchases. On the other extent, consumer who are quality conscious and having online shopping anxiety do not rely on online reviews. This research adds to the growing literature on consumer information theory and validates the link between consumer shopping motivation and their informational needs.

Suggested Citation

  • P. Sridevi & N. Manoraj & Lakshmi Narasimhan Vedanthachari, 2022. "Examining customer's intention to rely on online reviews," International Journal of Internet Marketing and Advertising, Inderscience Enterprises Ltd, vol. 16(4), pages 369-393.
    • Handle: RePEc:ids:ijimad:v:16:y:2022:i:4:p:369-393
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=123163
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijimad:v:16:y:2022:i:4:p:369-393. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=84 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.