Metaverse! Intersection with artificial intelligence: a qualitative study focusing on building great customer experience

Companies perceive the metaverse as a novel approach to interact with clients and generate fresh commercial prospects. Metaverse is one method for creating a brand that resonates with consumers on an emotional level and spurs success, demand, and enduring client loyalty. Both metaverse marketing and in-person brand encounters require the same essential elements in order to produce engaging and authentic brand experiences. The goal of the current study is to determine what motivates consumers to adopt metaverse technology, which enables businesses to engage with clients in ways that set them apart. The current analysis finds links between the factors of metaverse adoption and prioritises them using the DEMATLE technique. Promoting metaverse marketing will be made easier for marketers because it gives businesses a rare opportunity to look into new directions for growth, customer outreach, and regular shopper involvement.