The Effect of Export Promotion Programs on Export Performance with the Mediating Role of Marketing Implementation Capability: An Empirical Study on Exporting Companies in Ethiopia
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- Theodosiou, Marios & Leonidou, Leonidas C., 2003. "Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research," International Business Review, Elsevier, vol. 12(2), pages 141-171, April.
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- Mohamed Bendjiar & Cheboui Salim & Gachi Khaled, 2023. "The Effect of National Export Promotion Programs on Export Performance with the Mediating Role of Marketing Planning Capability," Post-Print hal-04684565, HAL.
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JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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