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The Impact of Place and Price on Consumers’ Repurchases Organic Food: The Moderating Role of Consumers’ Gender

Author

Listed:
  • Amal Obaikah A. Alshammari
  • Norah Abdulatif M. Alhumaid

Abstract

This study investigates the direct impact of perceived place and price on consumers’ repurchase intentions toward organic food, focusing on the moderating role of consumers’ gender. The study used (SEMPLS) and SPSS for data analysis and utilized an online snowball survey to collect data from 194 respondents in the Kingdom of Saudi Arabia. This study demonstrates the significant direct impact of perceived price on repurchase intention and the significant effect of gender on this relationship. This study contributes to the understanding of the factors (place and price) that influence consumers’ repurchase intentions for organic food, shedding light on the moderating role of gender in this process. By providing insights into the influence of place, price, and gender on consumer behavior, this study offers valuable implications for entrepreneurship and marketing in the organic food industry.

Suggested Citation

  • Amal Obaikah A. Alshammari & Norah Abdulatif M. Alhumaid, 2024. "The Impact of Place and Price on Consumers’ Repurchases Organic Food: The Moderating Role of Consumers’ Gender," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 16(2), pages 1-92, June.
    • Handle: RePEc:ibn:ijmsjn:v:16:y:2024:i:2:p:92
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    References listed on IDEAS

    as
    1. Greg Kerr & Jessica Oliver, 2015. "Rethinking Place Identities," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 61-72, Springer.
    2. Botetzagias, Iosif & Dima, Andora-Fani & Malesios, Chrisovaladis, 2015. "Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors," Resources, Conservation & Recycling, Elsevier, vol. 95(C), pages 58-67.
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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