IDEAS home Printed from https://ideas.repec.org/a/ibn/ijmsjn/v16y2024i2p92.html
   My bibliography  Save this article

The Impact of Place and Price on Consumers’ Repurchases Organic Food: The Moderating Role of Consumers’ Gender

Author

Listed:
  • Amal Obaikah A. Alshammari
  • Norah Abdulatif M. Alhumaid

Abstract

This study investigates the direct impact of perceived place and price on consumers’ repurchase intentions toward organic food, focusing on the moderating role of consumers’ gender. The study used (SEMPLS) and SPSS for data analysis and utilized an online snowball survey to collect data from 194 respondents in the Kingdom of Saudi Arabia. This study demonstrates the significant direct impact of perceived price on repurchase intention and the significant effect of gender on this relationship. This study contributes to the understanding of the factors (place and price) that influence consumers’ repurchase intentions for organic food, shedding light on the moderating role of gender in this process. By providing insights into the influence of place, price, and gender on consumer behavior, this study offers valuable implications for entrepreneurship and marketing in the organic food industry.

Suggested Citation

  • Amal Obaikah A. Alshammari & Norah Abdulatif M. Alhumaid, 2024. "The Impact of Place and Price on Consumers’ Repurchases Organic Food: The Moderating Role of Consumers’ Gender," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 16(2), pages 1-92, June.
    • Handle: RePEc:ibn:ijmsjn:v:16:y:2024:i:2:p:92
    as

    Download full text from publisher

    File URL: https://ccsenet.org/journal/index.php/ijms/article/download/0/0/50931/55211
    Download Restriction: no
    File URL: https://ccsenet.org/journal/index.php/ijms/article/view/0/50931
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Greg Kerr & Jessica Oliver, 2015. "Rethinking Place Identities," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 61-72, Springer.
    2. Botetzagias, Iosif & Dima, Andora-Fani & Malesios, Chrisovaladis, 2015. "Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors," Resources, Conservation & Recycling, Elsevier, vol. 95(C), pages 58-67.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alessandro Concari & Gerjo Kok & Pim Martens, 2020. "A Systematic Literature Review of Concepts and Factors Related to Pro-Environmental Consumer Behaviour in Relation to Waste Management Through an Interdisciplinary Approach," Sustainability, MDPI, vol. 12(11), pages 1-50, May.
    2. Corina Pelau & Alexandra Catalina Chinie, 2018. "Econometric Model for Measuring the Impact of the Education Level of the Population on the Recycling Rate in a Circular Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(48), pages 340-340.
    3. Filippo Corsini & Natalia Marzia Gusmerotti & Edoardo Bartoletti & Francesco Testa & Andrea Appolloni & Fabio Iraldo, 2024. "Addressing Plastic Concern: Behavioral Insights into Recycled Plastic Products and Packaging in a Circular Economy," Circular Economy and Sustainability, Springer, vol. 4(3), pages 1961-1981, September.
    4. Xiaojian Hu & Nan Wu & Nuo Chen, 2021. "Young People’s Behavioral Intentions towards Low-Carbon Travel: Extending the Theory of Planned Behavior," IJERPH, MDPI, vol. 18(5), pages 1-15, February.
    5. Marco Bardus & May A. Massoud, 2022. "Predicting the Intention to Sort Waste at Home in Rural Communities in Lebanon: An Application of the Theory of Planned Behaviour," IJERPH, MDPI, vol. 19(15), pages 1-18, July.
    6. Nur Shafeera Mohamad & Ai Chin Thoo & Hon Tat Huam, 2022. "The Determinants of Consumers’ E-Waste Recycling Behavior through the Lens of Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 14(15), pages 1-27, July.
    7. Luo, Zongwei & Dubey, Rameshwar & Gunasekaran, Angappa & Childe, Stephen J. & Papadopoulos, Thanos & Hazen, Benjamin & Roubaud, David, 2017. "Sustainable production framework for cement manufacturing firms: A behavioural perspective," Renewable and Sustainable Energy Reviews, Elsevier, vol. 78(C), pages 495-502.
    8. Zhihua Xu & Jingmei Li & Jingzhu Shan & Wensi Zhang, 2021. "Extending the Theory of Planned Behavior to understand residents’ coping behaviors for reducing the health risks posed by haze pollution," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(2), pages 2122-2142, February.
    9. Lizin, Sebastien & Van Dael, Miet & Van Passel, Steven, 2017. "Battery pack recycling: Behaviour change interventions derived from an integrative theory of planned behaviour study," Resources, Conservation & Recycling, Elsevier, vol. 122(C), pages 66-82.
    10. Siti Hasnah Hassan & Jasmine A. L. Yeap & Nabil Hasan Al-Kumaim, 2022. "Sustainable Fashion Consumption: Advocating Philanthropic and Economic Motives in Clothing Disposal Behaviour," Sustainability, MDPI, vol. 14(3), pages 1-17, February.
    11. Jing Shao & Wenchao Li & Cedric Aneye & Wei Fang, 2022. "Facilitating mechanism of green products purchasing with a premium price—Moderating by sustainability‐related information," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(3), pages 686-700, May.
    12. Claudia Arias & Jhon Mario Quiroga Beltrán & Javier Mauricio Martínez Ariza & Javier Bernardo Cadena Lozano & Miguel Angel Bello Bernal, 2022. "Pro-Circular Consumer Profile: An Approach to Their Identification and Characterization Based on the Components of the Value-Belief-Norm Theory," Sustainability, MDPI, vol. 14(13), pages 1-36, June.
    13. Murat Okumah & Julia Martin-Ortega & Paula Novo & Pippa J. Chapman, 2020. "Revisiting the Determinants of Pro-Environmental Behaviour to Inform Land Management Policy: A Meta-Analytic Structural Equation Model Application," Land, MDPI, vol. 9(5), pages 1-33, April.
    14. Diana Puspita Sari & Nur Aini Masruroh & Anna Maria Sri Asih, 2021. "Consumer Intention to Participate in E-Waste Collection Programs: A Study of Smartphone Waste in Indonesia," Sustainability, MDPI, vol. 13(5), pages 1-28, March.
    15. Wang, Xingdong & Lu, Pan, 2021. "Drivers of Farmers’ Intentions to Use Eco-Breeding: Integrating the Theory of Planned Behavior and the Norm Activation Model," 2021 ASAE 10th International Conference (Virtual), January 11-13, Beijing, China 329393, Asian Society of Agricultural Economists (ASAE).
    16. Sudipta Bhawal Mukherji & Makiko Sekiyama & Takashi Mino & Bharati Chaturvedi, 2016. "Resident Knowledge and Willingness to Engage in Waste Management in Delhi, India," Sustainability, MDPI, vol. 8(10), pages 1-14, October.
    17. Liu, Diyi & Du, Huibin & Southworth, Frank & Ma, Shoufeng, 2017. "The influence of social-psychological factors on the intention to choose low-carbon travel modes in Tianjin, China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 105(C), pages 42-53.
    18. Yixuan Wang & Xingle Long & Liang Li & Qinglin Wang & Xiping Ding & Sijia Cai, 2021. "Extending theory of planned behavior in household waste sorting in China: the moderating effect of knowledge, personal involvement, and moral responsibility," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(5), pages 7230-7250, May.
    19. Reza Movahedi & Mahboobeh Ataei-Asad & Taraneh Sarami-Foroushani, 2024. "Changing potato farmers’ behavior against only the chemical fertilizers to promote sustainable agricultural practice in Hamedan Province, Iran," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(9), pages 24359-24380, September.
    20. M. Osei-Marfo & N. K. Vries & E. Awuah, 2022. "People’s perceptions on the use of human excreta for biogas generation in Ghana," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(1), pages 352-376, January.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijmsjn:v:16:y:2024:i:2:p:92. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.