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Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors

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  • Botetzagias, Iosif
  • Dima, Andora-Fani
  • Malesios, Chrisovaladis

Abstract

This paper examines how an individual's moral norms and demographic characteristics interact with the standard ‘Theory of Planned Behavior’ predictors (Attitude; Subjective Norms; and Perceived Behavioral Control (PBC)) in explaining the intention to recycle (RI). Our data originate from an empirical research of Greek citizens conducted in Autumn 2013 (N=293). Through structural equation modeling, we find that PBC is consistently the most important predictor of RI. Moral norms have a larger effect on RI than Attitude while their influence is primarily direct. On the contrary, demographic characteristics were found to be statistically non-significant predictors of RI, similarly to Subjective Norms.

Suggested Citation

  • Botetzagias, Iosif & Dima, Andora-Fani & Malesios, Chrisovaladis, 2015. "Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors," Resources, Conservation & Recycling, Elsevier, vol. 95(C), pages 58-67.
    • Handle: RePEc:eee:recore:v:95:y:2015:i:c:p:58-67
    DOI: 10.1016/j.resconrec.2014.12.004
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    1. Biel, Anders & Thogersen, John, 2007. "Activation of social norms in social dilemmas: A review of the evidence and reflections on the implications for environmental behaviour," Journal of Economic Psychology, Elsevier, vol. 28(1), pages 93-112, January.
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    6. Hage, Olle & Söderholm, Patrik & Berglund, Christer, 2009. "Norms and economic motivation in household recycling: Empirical evidence from Sweden," Resources, Conservation & Recycling, Elsevier, vol. 53(3), pages 155-165.
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    More about this item

    Keywords

    Theory of planned behavior; Recycling; Moral norms; Demographic characteristics;
    All these keywords.

    JEL classification:

    • Q00 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - General
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics

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