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Behaviour theory and soft transport policy measures

  • Bamberg, Sebastian
  • Fujii, Satoshi
  • Friman, Margareta
  • Gärling, Tommy
Registered author(s):

    The aim is to propose a theoretical grounding of soft transport policy measures that aim at promoting voluntary reduction of car use. A general conceptual framework is first presented to clarify how hard and soft transport policy measures impact on car-use reduction. Two different behavioural theories that have been used to account for car use and car-use reduction are then integrated in a self-regulation theory that identifies four stages of the process of voluntarily changing car use: setting a car-use reduction goal, forming a plan for achieving the goal, initiating and executing the plan, and evaluating the outcome of the plan execution. A number of techniques are described that facilitate the different stages of the process of voluntary car-use reduction and which should be used in personalized travel planning programs.

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    File URL: http://www.sciencedirect.com/science/article/B6VGG-5132N3G-1/2/6962c36eea2514bdf30ba00079824db2
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    Article provided by Elsevier in its journal Transport Policy.

    Volume (Year): 18 (2011)
    Issue (Month): 1 (January)
    Pages: 228-235

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    Handle: RePEc:eee:trapol:v:18:y:2011:i:1:p:228-235
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    1. Brög, Werner & Erl, Erhard & Ker, Ian & Ryle, James & Wall, Rob, 2009. "Evaluation of voluntary travel behaviour change: Experiences from three continents," Transport Policy, Elsevier, vol. 16(6), pages 281-292, November.
    2. Fujii, Satoshi & Taniguchi, Ayako, 2006. "Determinants of the effectiveness of travel feedback programs--a review of communicative mobility management measures for changing travel behaviour in Japan," Transport Policy, Elsevier, vol. 13(5), pages 339-348, September.
    3. Stopher, Peter R., 2004. "Reducing road congestion: a reality check," Transport Policy, Elsevier, vol. 11(2), pages 117-131, April.
    4. Biel, Anders & Thogersen, John, 2007. "Activation of social norms in social dilemmas: A review of the evidence and reflections on the implications for environmental behaviour," Journal of Economic Psychology, Elsevier, vol. 28(1), pages 93-112, January.
    5. Chatterjee, Kiron & Bonsall, Peter, 2009. "Special Issue on Evaluation of programmes promoting voluntary change in travel behavior," Transport Policy, Elsevier, vol. 16(6), pages 279-280, November.
    6. Gärling, Tommy & Eek, Daniel & Loukopoulos, Peter & Fujii, Satoshi & Johansson-Stenman, Olof & Kitamura, Ryuichi & Pendyala, Ram & Vilhelmson, Bertil, 2002. "A conceptual analysis of the impact of travel demand management on private car use," Transport Policy, Elsevier, vol. 9(1), pages 59-70, January.
    7. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    8. S. Cairns & L. Sloman & C. Newson & J. Anable & A. Kirkbride & P. Goodwin, 2008. "Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using ‘Soft Measures’," Transport Reviews, Taylor & Francis Journals, vol. 28(5), pages 593-618, January.
    9. Stopher, Peter & Clifford, Eoin & Swann, Natalie & Zhang, Yun, 2009. "Evaluating voluntary travel behaviour change: Suggested guidelines and case studies," Transport Policy, Elsevier, vol. 16(6), pages 315-324, November.
    10. Ayako Taniguchi & Satoshi Fujii, 2007. "Promoting Public Transport Using Marketing Techniques in Mobility Management and Verifying their Quantitative Effects," Transportation, Springer, vol. 34(1), pages 37-49, January.
    11. McCalley, L. T. & Midden, Cees J. H., 2002. "Energy conservation through product-integrated feedback: The roles of goal-setting and social orientation," Journal of Economic Psychology, Elsevier, vol. 23(5), pages 589-603, October.
    12. Taylor, Michael A. P. & Ampt, Elizabeth S., 2003. "Travelling smarter down under: policies for voluntary travel behaviour change in Australia," Transport Policy, Elsevier, vol. 10(3), pages 165-177, July.
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