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Understanding the normalisation of recycling behaviour and its implications for other pro-environmental behaviours: A review of social norms and recycling

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  • Thomas, Christine
  • Sharp, Veronica

Abstract

This paper examines our understanding of recycling behaviour in the context of its increasing normalisation in the UK. It reflects on the recent history of dry recycling (i.e. recycling of ‘dry’ materials such as paper, glass, plastics and cans) and asks the question as to what influence policy drivers and the increased provision of facilities for recycling have had on people's behaviour. In reviewing the evidence for recycling being considered a norm, this paper explores what influence norms, habit and identities have on recycling behaviour.

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  • Thomas, Christine & Sharp, Veronica, 2013. "Understanding the normalisation of recycling behaviour and its implications for other pro-environmental behaviours: A review of social norms and recycling," Resources, Conservation & Recycling, Elsevier, vol. 79(C), pages 11-20.
  • Handle: RePEc:eee:recore:v:79:y:2013:i:c:p:11-20
    DOI: 10.1016/j.resconrec.2013.04.010
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    References listed on IDEAS

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    1. Pettifor, Hazel, 2012. "Patterns of household practice: an examination into the relationship between housework and waste separation for households in the United Kingdom," ISER Working Paper Series 2012-14, Institute for Social and Economic Research.
    2. Martin, M. & Williams, I.D. & Clark, M., 2006. "Social, cultural and structural influences on household waste recycling: A case study," Resources, Conservation & Recycling, Elsevier, vol. 48(4), pages 357-395.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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    Cited by:

    1. Lizin, Sebastien & Van Dael, Miet & Van Passel, Steven, 2017. "Battery pack recycling: Behaviour change interventions derived from an integrative theory of planned behaviour study," Resources, Conservation & Recycling, Elsevier, vol. 122(C), pages 66-82.
    2. Waite, Steve & Cox, Paul & Tudor, Terry, 2015. "Strategies for local authorities to achieve the EU 2020 50% recycling, reuse and composting target: A case study of England," Resources, Conservation & Recycling, Elsevier, vol. 105(PA), pages 18-28.
    3. Xuan Thi Dan Huynh & Tien Dung Khong & Adam Loch & Huynh Viet Khai, 2023. "Solid waste management program in developing countries: contingent valuation methodology versus choice experiment," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(11), pages 12395-12417, November.
    4. Alattar, Manar & DeLaney, James & Morse, Jennifer & Nielsen-Pincus, Max, 2020. "Food Waste Knowledge, Attitudes, and Behavioral Intentions among University Students," Journal of Agriculture, Food Systems, and Community Development, Center for Transformative Action, Cornell University, vol. 9(3).
    5. de Boer, Joop & Aiking, Harry, 2021. "Climate change and species decline: Distinct sources of European consumer concern supporting more sustainable diets," Ecological Economics, Elsevier, vol. 188(C).
    6. Congiu, Luca & Botta, Enrico & Zoli, Mariangela, 2025. "Biases and nudges in the circular economy: A review," Ecological Economics, Elsevier, vol. 233(C).
    7. Lu, Hui & Liu, Xia & Chen, Hong & Long, Ruyin & Yue, Ting, 2017. "Who contributed to “corporation green” in China? A view of public- and private-sphere pro-environmental behavior among employees," Resources, Conservation & Recycling, Elsevier, vol. 120(C), pages 166-175.
    8. Eppel, Sara & Sharp, Veronica & Davies, Lee, 2013. "A review of Defra's approach to building an evidence base for influencing sustainable behaviour," Resources, Conservation & Recycling, Elsevier, vol. 79(C), pages 30-42.
    9. Ganglmair-Wooliscroft, Alexandra & Wooliscroft, Ben, 2022. "An investigation of sustainable consumption behavior systems – Exploring personal and socio-structural characteristics in different national contexts," Journal of Business Research, Elsevier, vol. 148(C), pages 161-173.
    10. Botetzagias, Iosif & Dima, Andora-Fani & Malesios, Chrisovaladis, 2015. "Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors," Resources, Conservation & Recycling, Elsevier, vol. 95(C), pages 58-67.
    11. Baxter, John & Gram-Hanssen, Irmelin, 2016. "Environmental message framing: Enhancing consumer recycling of mobile phones," Resources, Conservation & Recycling, Elsevier, vol. 109(C), pages 96-101.
    12. Tobias D. Nielsen & Jacob Hasselbalch & Karl Holmberg & Johannes Stripple, 2020. "Politics and the plastic crisis: A review throughout the plastic life cycle," Wiley Interdisciplinary Reviews: Energy and Environment, Wiley Blackwell, vol. 9(1), January.
    13. Willman, Kenneth W., 2015. "Information sharing and curbside recycling: A pilot study to evaluate the value of door-to-door distribution of informational literature," Resources, Conservation & Recycling, Elsevier, vol. 104(PA), pages 162-171.
    14. Elena Borasino & Hanna Fuhrmann-Riebel, 2022. "New Kids on the Recycling Block: the Role of Supermarkets and Bodegas for Sustainable Consumer Behaviour in Lima," Circular Economy and Sustainability, Springer, vol. 2(3), pages 857-881, September.
    15. Jing Li & Rui Jiang & Xueyu Tang, 2024. "Assessing psychological factors on farmers' intention to apply organic manure: an application of extended theory of planned behavior," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(1), pages 2467-2491, January.
    16. Khalil, Mary & Northey, Gavin & Septianto, Felix & Lang, Bodo, 2022. "Hopefully that’s not wasted! The role of hope for reducing food waste," Journal of Business Research, Elsevier, vol. 147(C), pages 59-70.
    17. Du, Limin & Guo, Jin & Wei, Chu, 2017. "Impact of information feedback on residential electricity demand in China," Resources, Conservation & Recycling, Elsevier, vol. 125(C), pages 324-334.
    18. Dr. Rana Muhammad Shahid Yaqub & Syed Farhan Gillani & Wajid Hussain & Sajjad Ahmad, 2023. "Impact of Environmental Corporate Social Responsibility on Pro-Environmental Behavior in Hospitality Industry: Mediating Role of Green Mindfulness," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(3), pages 25-35, September.
    19. Moh, YiingChiee & -->Abd Manaf, Latifah, 2017. "Solid waste management transformation and future challenges of source separation and recycling practice in Malaysia," Resources, Conservation & Recycling, Elsevier, vol. 116(C), pages 1-14.

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