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Drivers of Farmers’ Intentions to Use Eco-Breeding: Integrating the Theory of Planned Behavior and the Norm Activation Model

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  • Wang, Xingdong
  • Lu, Pan

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  • Wang, Xingdong & Lu, Pan, 2021. "Drivers of Farmers’ Intentions to Use Eco-Breeding: Integrating the Theory of Planned Behavior and the Norm Activation Model," 2021 ASAE 10th International Conference (Virtual), January 11-13, Beijing, China 329393, Asian Society of Agricultural Economists (ASAE).
    • Handle: RePEc:ags:asae21:329393
    DOI: 10.22004/ag.econ.329393
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    References listed on IDEAS

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    1. Onwezen, Marleen C. & Antonides, Gerrit & Bartels, Jos, 2013. "The Norm Activation Model: An exploration of the functions of anticipated pride and guilt in pro-environmental behaviour," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 141-153.
    2. Kim, Soo Hyun & Seock, Yoo-Kyoung, 2019. "The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 83-90.
    3. Yuwei Liu & Hong Sheng & Norbert Mundorf & Colleen Redding & Yinjiao Ye, 2017. "Integrating Norm Activation Model and Theory of Planned Behavior to Understand Sustainable Transport Behavior: Evidence from China," IJERPH, MDPI, vol. 14(12), pages 1-16, December.
    4. Trond Nordfjærn & Torbjørn Rundmo, 2019. "Acceptance of disincentives to driving and pro-environmental transport intentions: the role of value structure, environmental beliefs and norm activation," Transportation, Springer, vol. 46(6), pages 2381-2396, December.
    5. Ahmad, Wasim & Kim, Woo Gon & Anwer, Zaheer & Zhuang, Weiqing, 2020. "Schwartz personal values, theory of planned behavior and environmental consciousness: How tourists’ visiting intentions towards eco-friendly destinations are shaped?," Journal of Business Research, Elsevier, vol. 110(C), pages 228-236.
    6. Sun, Yongqiang & Wang, Nan & Yin, Chunxiao & Zhang, Jacky Xi, 2015. "Understanding the relationships between motivators and effort in crowdsourcing marketplaces: A nonlinear analysis," International Journal of Information Management, Elsevier, vol. 35(3), pages 267-276.
    7. Botetzagias, Iosif & Dima, Andora-Fani & Malesios, Chrisovaladis, 2015. "Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors," Resources, Conservation & Recycling, Elsevier, vol. 95(C), pages 58-67.
    8. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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    Keywords

    Crop Production/Industries; Research and Development/Tech Change/Emerging Technologies;

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