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Sustainable Fashion Consumption: Advocating Philanthropic and Economic Motives in Clothing Disposal Behaviour

Author

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  • Siti Hasnah Hassan

    (School of Management, Universiti Sains Malaysia, Gelugor 11800, Malaysia)

  • Jasmine A. L. Yeap

    (School of Management, Universiti Sains Malaysia, Gelugor 11800, Malaysia)

  • Nabil Hasan Al-Kumaim

    (Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka (UTeM), Melaka 75450, Malaysia)

Abstract

The fast fashion market is becoming popular, escalating and aggravating the throwaway culture phenomenon. Thus, it is valuable to understand the factors that influence sustainable fashion consumption and the clothing disposal pattern among young consumers in developing countries like Malaysia. Data were obtained from the online survey of 324 young adults aged 18 to 35 and were analysed using the Partial Least Square using SmartPLS (v.3.3.3i). The findings indicate that personal norms, social norms and environmental awareness were the key influencing factors of sustainable fashion consumption. Consequently, sustainable fashion consumption exhibited a positive and significant relationship towards philanthropic and economic reasons for clothing disposal behaviour. The insights from this study will assist practitioners, green manufacturers, business owners and policy makers in giving a clearer picture of what motivates sustainable fashion consumption and the clothing disposal behaviour of today’s young adults.

Suggested Citation

  • Siti Hasnah Hassan & Jasmine A. L. Yeap & Nabil Hasan Al-Kumaim, 2022. "Sustainable Fashion Consumption: Advocating Philanthropic and Economic Motives in Clothing Disposal Behaviour," Sustainability, MDPI, vol. 14(3), pages 1-17, February.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:3:p:1875-:d:743516
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    References listed on IDEAS

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    Cited by:

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    2. Víctor Fernández & Elena Laborda & Felipe Del-Busto & Carmen Bartolomé, 2023. "Social Perspectives towards Biobased Products and Textiles," Sustainability, MDPI, vol. 15(3), pages 1-24, January.
    3. Bo Wu & Xiufen Xie & Weicheng Ke & Huiying Bao & Zhilan Duan & Zhenyu Jin & Xiaoqun Dai & Yan Hong, 2022. "Merchandising for Sustainable Fashion: A Systematic Literature Review," Sustainability, MDPI, vol. 14(20), pages 1-19, October.
    4. Gloria Jiménez-Marín & María del Mar Ramírez Alvarado & Cristina González-Oñate, 2022. "Application of Sensory Marketing Techniques at Marengo, a Small Sustainable Men’s Fashion Store in Spain: Based on the Hulten, Broweus and van Dijk Model," Sustainability, MDPI, vol. 14(19), pages 1-17, October.
    5. Lisa Zhang & Jo Hale, 2022. "Extending the Lifetime of Clothing through Repair and Repurpose: An Investigation of Barriers and Enablers in UK Citizens," Sustainability, MDPI, vol. 14(17), pages 1-18, August.

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