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Criteria of Social-Ethics and Its Effects on Electronic Promotion Activities in Jordanian Higher Education

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  • Mahmud Agel Abu Dalbouh

Abstract

The purpose of this paper is to investigate the effect of the social-ethics required criteria on electronic promotion activities for higher education in Jordan for last 20 years. More specifically, the study chose the Jordanian higher education sector (JHES). In terms of the methodology of study, the population included (100) managers of universities in Jordan but we choose (90) managers and response rate was (88) managers (98%). The study concluded and explains that electronic promotion activities in private and public sector face a lack of rely criteria dimensions ethically, socially, rapid changes in business environment, competitors, distinctive, customer’s requirements, digital revolution, target market, laws, and economy statue education requirements. The study recommended that Jordanian private higher education sector must be commitment and opt-out by their criteria dimensions in social-ethics parts by electronic promotion activities, competitive situation, develop the methods technological, enhance market share, satisfy the customers, make a marketing research, develop new methods for education sectors and the universities goals of electronic promotion.

Suggested Citation

  • Mahmud Agel Abu Dalbouh, 2020. "Criteria of Social-Ethics and Its Effects on Electronic Promotion Activities in Jordanian Higher Education," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(3), pages 116-116, March.
    • Handle: RePEc:ibn:ijmsjn:v:11:y:2020:i:3:p:116
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    References listed on IDEAS

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    2. Yubo Chen & Jinhong Xie, 2008. "Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix," Management Science, INFORMS, vol. 54(3), pages 477-491, March.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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