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My bibliography Save this articleImage Transfer in Sports Creative Sponsorship and Participation Sponsorship: What’s the Difference?
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- Jay Trivedi, 2020. "Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 30(2), pages 188-209, April.
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JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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