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Consumer Co-creation and Situated Creativity

Author

Listed:
  • Jason Potts
  • John Hartley
  • John Banks
  • Jean Burgess
  • Rachel Cobcroft
  • Stuart Cunningham
  • Lucy Montgomery

Abstract

This paper examines the industrial dynamics of new digital media from the perspective of consumer co-creation. We find that consumer-producer interactions are an increasingly important source of value-creation. We conclude that cultural and economic analysis might be usefully united about these themes, and that situated creativity should be construed as analysis of an ongoing co-evolutionary process between economic and cultural dynamics.

Suggested Citation

  • Jason Potts & John Hartley & John Banks & Jean Burgess & Rachel Cobcroft & Stuart Cunningham & Lucy Montgomery, 2008. "Consumer Co-creation and Situated Creativity," Industry and Innovation, Taylor & Francis Journals, vol. 15(5), pages 459-474.
  • Handle: RePEc:taf:indinn:v:15:y:2008:i:5:p:459-474
    DOI: 10.1080/13662710802373783
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    Citations

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    Cited by:

    1. Gyrd-Jones, Richard I. & Kornum, Niels, 2013. "Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems," Journal of Business Research, Elsevier, vol. 66(9), pages 1484-1493.
    2. Jason Potts, 2013. "Evolutionary perspectives," Chapters,in: Handbook on the Digital Creative Economy, chapter 3, pages 26-36 Edward Elgar Publishing.
    3. Hawkins, Richard & Langford, Cooper H. & Saunders, Chad, 2015. "Assessing the practical application of social knowledge: A survey of six leading Canadian Universities," Research Policy, Elsevier, vol. 44(1), pages 83-95.
    4. Kurt Dopfer, 2013. "Evolutionary Economics," Papers on Economics and Evolution 2013-08, Philipps University Marburg, Department of Geography.
    5. Vallaster, Christine & von Wallpach, Sylvia, 2013. "An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation," Journal of Business Research, Elsevier, vol. 66(9), pages 1505-1515.
    6. Sebastien Chantelot & Peres Stephanie & Virol Stephane, 2011. "From Talent to Creative City: Towards a conceptual framework," ERSA conference papers ersa11p373, European Regional Science Association.
    7. Alves, Helena & Fernandes, Cristina & Raposo, Mário, 2016. "Value co-creation: Concept and contexts of application and study," Journal of Business Research, Elsevier, vol. 69(5), pages 1626-1633.

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