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Consumer Co-creation and Situated Creativity

  • Jason Potts
  • John Hartley
  • John Banks
  • Jean Burgess
  • Rachel Cobcroft
  • Stuart Cunningham
  • Lucy Montgomery

This paper examines the industrial dynamics of new digital media from the perspective of consumer co-creation. We find that consumer-producer interactions are an increasingly important source of value-creation. We conclude that cultural and economic analysis might be usefully united about these themes, and that situated creativity should be construed as analysis of an ongoing co-evolutionary process between economic and cultural dynamics.

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Article provided by Taylor & Francis Journals in its journal Industry and Innovation.

Volume (Year): 15 (2008)
Issue (Month): 5 ()
Pages: 459-474

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Handle: RePEc:taf:indinn:v:15:y:2008:i:5:p:459-474
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