Working Consumers: The Next Step in Marketing Theory?
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References listed on IDEAS
- Eric von Hippel, 1986. "Lead Users: A Source of Novel Product Concepts," Management Science, INFORMS, vol. 32(7), pages 791-805, July.
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KeywordsDouble Exploitation; Gift giving; Immaterial Labour; Primary Sociality; Secondary Sociality; Co- production; Co-creation;
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
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