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Using service logic to redefine exchange in terms of customer and supplier participation

Author

Listed:
  • Pires, Guilherme D.
  • Dean, Alison
  • Rehman, Muqqadas

Abstract

Service logic emphasises value co-creation, although mostly contending that the customer alone creates actual value. Value co-creation and co-production imply customer and supplier participation, but the literature mostly omits participation issues. This paper disentangles notions of production and co-production from the creation and co-creation of value propositions, and from the assumptions underlying value-in-use. The focus is on participation in exchange by customers and suppliers and their contributions at various stages of the value creation process.

Suggested Citation

  • Pires, Guilherme D. & Dean, Alison & Rehman, Muqqadas, 2015. "Using service logic to redefine exchange in terms of customer and supplier participation," Journal of Business Research, Elsevier, vol. 68(5), pages 925-932.
  • Handle: RePEc:eee:jbrese:v:68:y:2015:i:5:p:925-932
    DOI: 10.1016/j.jbusres.2014.09.019
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    References listed on IDEAS

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    Cited by:

    1. Deborah Goldring, 2017. "Constructing brand value proposition statements: a systematic literature review," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(2), pages 57-67, June.
    2. Wu, Li-Wei & Lii, Yuan-shuh & Wang, Chung-Yu, 2015. "Managing innovation through co-production in interfirm partnering," Journal of Business Research, Elsevier, vol. 68(11), pages 2248-2253.
    3. Geiger, Susi & Finch, John, 2016. "Making incremental innovation tradable in industrial service settings," Journal of Business Research, Elsevier, vol. 69(7), pages 2463-2470.
    4. Xuesong Zhao & Jieyi Pan & Yongtao Song, 2018. "Dependence on Supplier, Supplier Trust and Green Supplier Integration: The Moderating Role of Contract Management Difficulty," Sustainability, MDPI, Open Access Journal, vol. 10(5), pages 1-14, May.

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