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Managing interaction for learning and value creation in exchange relationships: A commentary

Author

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  • Thomas Johnsen

    (Audencia Recherche - Audencia Business School)

Abstract

This paper is a commentary to the paper by Hammervoll published in this issue, which discusses the management of value creation in exchange relationships. Hammervoll's paper conceptualizes three particular types of interaction: unilateral supplier learning, unilateral supplier development and bilateral learning, and reports on a Norwegian survey to identify links between relationship governance, value creation initiatives and value creation. This commentary discusses the conceptualization and operationalization of these interaction types, identifying potential limitations and making suggestions for further research.

Suggested Citation

  • Thomas Johnsen, 2012. "Managing interaction for learning and value creation in exchange relationships: A commentary," Post-Print hal-00858328, HAL.
    • Handle: RePEc:hal:journl:hal-00858328
    DOI: 10.1016/j.jbusres.2011.05.012
    Note: View the original document on HAL open archive server: https://audencia.hal.science/hal-00858328
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    Cited by:

    1. Pires, Guilherme D. & Dean, Alison & Rehman, Muqqadas, 2015. "Using service logic to redefine exchange in terms of customer and supplier participation," Journal of Business Research, Elsevier, vol. 68(5), pages 925-932.

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