Product uniqueness as a driver of customer utility in mass customization
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DOI: 10.1007/s11002-007-9029-7
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Cited by:
- Steven J. Stanton & Janell D. Townsend & Wooseong Kang, 2016. "Aesthetic responses to prototypicality and uniqueness of product design," Marketing Letters, Springer, vol. 27(2), pages 235-246, June.
- Fogliatto, Flavio S. & da Silveira, Giovani J.C. & Borenstein, Denis, 2012. "The mass customization decade: An updated review of the literature," International Journal of Production Economics, Elsevier, vol. 138(1), pages 14-25.
- Oksana Loginova & X. Henry Wang, 2009.
"Customization: Ideal Varieties, Product Uniqueness and Price Competition,"
Economics Bulletin,
AccessEcon, vol. 29(4), pages 2573-2581.
- Oksana Loginova & X. H. Wang, 2009. "Customization: Ideal Varieties, Product Uniqueness and Price Competition," Working Papers 0904, Department of Economics, University of Missouri.
- repec:hal:journl:hal-00649498 is not listed on IDEAS
- Maria Antonietta Raimondo & Gaetano Nino Miceli & Stefania Farace, 2013. "Self o mass branding? La relazione tra personalizzazione e marca," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2013(4), pages 149-171.
- Alves, Helena & Fernandes, Cristina & Raposo, Mário, 2016. "Value co-creation: Concept and contexts of application and study," Journal of Business Research, Elsevier, vol. 69(5), pages 1626-1633.
- Mazodier, Marc & Merunka, Dwight, 2014. "Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products," Journal of Business Research, Elsevier, vol. 67(7), pages 1552-1558.
- Frances Turner & Aurelie Merle & Pauline Fatien Diochon, 2011. "How to Assess and Increase the Value of a Co-Design Experience: a Synthesis of the Extant Literature," Grenoble Ecole de Management (Post-Print) hal-00649498, HAL.
- Wong, Hartanto & Lesmono, Dharma, 2013. "On the evaluation of product customization strategies in a vertically differentiated market," International Journal of Production Economics, Elsevier, vol. 144(1), pages 105-117.
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Keywords
Mass customization; Self-design; Co-creation; Uniqueness; Willingness to pay;Statistics
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