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The measurement of the construct satisfaction in higher education



To establish long-term relationships with their students, higher education institutions need above all to satisfy them. Although to find their students' satisfaction level they need to find effective ways to measure it. This study presents a way to measure the construct satisfaction in higher education through the use of structural equations. The results show that the construct satisfaction, when measured though the variables used presents a reliability coefficient of 93%.

Suggested Citation

  • Helena Alves & Mário Raposo, 2009. "The measurement of the construct satisfaction in higher education," The Service Industries Journal, Taylor & Francis Journals, vol. 29(2), pages 203-218, February.
  • Handle: RePEc:taf:servic:v:29:y:2009:i:2:p:203-218
    DOI: 10.1080/02642060802294995

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    Cited by:

    1. Francisco G. Rodríguez-González & Paulina Segarra, 2016. "Measuring academic service performance for competitive advantage in tertiary education institutions: the development of the TEdPERF scale," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(2), pages 171-183, July.
    2. Sanjai K Parahoo & Mohammad Issack Santally & Yousra Rajabalee & Heather Lea Harvey, 2016. "Designing a predictive model of student satisfaction in online learning," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 26(1), pages 1-19, January.
    3. Bianchi, Constanza & Drennan, Judy, 2012. "Drivers of satisfaction and dissatisfaction for overseas service customers: A critical incident technique approach," Australasian marketing journal, Elsevier, vol. 20(1), pages 97-107.
    4. Andriani KUSUMAWATI, 2018. "Exploring Millennials’ Decision-Making Behavior of Higher Education Institution: The Implication of University Social Media Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 137-148, November.
    5. Bhuian, Shahid N., 2016. "Sustainability of Western branch campuses in the Gulf Region: Students’ perspectives of service quality," International Journal of Educational Development, Elsevier, vol. 49(C), pages 314-323.
    6. José Luis Vázquez & Carlota L. Aza & Ana Lanero, 2016. "University social responsibility as antecedent of students’ satisfaction," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(2), pages 137-149, July.
    7. Amy Rummel, Ph.D. & Maeghen L. MacDonald, 2016. "Identifying the Drivers of Student Retention: A Service Marketing Approach," Journal of Business, LAR Center Press, vol. 1(2), pages 1-7, May.
    8. Jehad J Badwan & Mazen J Al Shobaki & Samy S Abu Naser & Youssef M Abu Amuna, 2017. "Adopting Technology for Customer Relationship Management in Higher Educational Institutions," Post-Print hal-01500365, HAL.
    9. Paulo Roberto da Costa Vieira & Irene Troccoli Raguenet & Ettore de Carvalho Oriol & Hugo Rafael Dias, 2019. "Quality of teaching, corporate image and satisfaction of students enrolled in the night session of a Brazilian private university: a study with structural equation modeling," Proceedings of International Academic Conferences 9411963, International Institute of Social and Economic Sciences.

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