Identifying the Drivers of Student Retention: A Service Marketing Approach
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References listed on IDEAS
- Abhay Shah, 2009. "The Impact of Quality on Satisfaction, Revenue, and Cost as Perceived by Providers of Higher Education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 19(2), pages 125-141, December.
- Helena Alves & Mário Raposo, 2009. "The measurement of the construct satisfaction in higher education," The Service Industries Journal, Taylor & Francis Journals, vol. 29(2), pages 203-218, February.
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KeywordsStudent retention; higher education; service marketing; Student satisfaction.;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
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