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Content
September 2026, Volume 16, Issue 3
- 04-08 AI Economics, and the Challenge of Operating Model Reinvention While Avoiding AI Strategy Risk. Capturing the “Essence of Things”
by PURCAREA, Theodor
- 09-16 CMOs’ Focus on Continual Growth and Progress to Strategically Reinvent Marketing’s Operating Model
by NEGRICEA, Costel & PURCAREA, Ioan Matei
- 17-20 The main objective of the case study was to conduct research to identify international students’ perceptions of the Romanian higher education market, as well as the marketing elements that universities use to attract international students. The present work explored three specific aspects: The conceptual framework in which the scientific approach was launched, setting forth the standards to ensure research questions’ definition (Part I); The method applied in the approach of the empirical scientific work, relying on systematic data collection, observation, and experimentation to test hypotheses representing the core of a theory (Part II); Interpretation of the results of the scientific approach, conclusions and proposals for improvement (Part III)
by PETRACHE, Bogdan & EDU, Tudor
- 28-30 Professor ION SMEDESCU, A Historical Legitimacy, Acquiring by Giving
by PURCAREA, Theodor
June 2026, Volume 16, Issue 2
- 04-08 Marketing Challenges, Emotional Marketing, Optimizing Marketing for Maximum Trust with AI, and the Architecture of Human-AI Collaboration
by PURCAREA, Theodor
- 09-15 At the Confluence Between Digital Marketing, Phygital CX and AI Agents (Part II)
by NEGRICEA, Costel & PURCAREA, Ioan Matei
- 16-26 Research on International Students’ Perceptions of University Marketing Strategies (Part II)
by PETRACHE, Bogdan & EDU, Tudor
- 27-36 Interactive Methods of Experiential Learning and Employee Skills Development
by CRUCERU, Anca & AVRIGEANU, Alina–Florentina
- 37-47 The Influence of Family Factors on Motivation and the Development of Human Capital: A Statistical Analysis
by GRIGORESCU, Ioana Gabriela & CARSTEA, Vlad Gabriel
- 48-54 ‘Marketing Science and Inspirations’: Maximizing profitability and growth based on e-commerce portfolio management, Breaking down the “black box” algorithm in the AI era, Experiencing stressors in marketing profession, and Effective marketing communication strategies in Slovak theatres
by SMEDESCU, Dan
- 55-58 The Distinguished Professor Nicolae Al. POP (Editor), a new marketing book that invites reflection and action
by PURCAREA, Theodor
February 2026, Volume 16, Issue 1
- 04-08 The Continuous Debate About AI Bubble, the Challenge Represented by Moltbook Bubble, Today’s Behavioral Big Shifts in AI, and the Role of Capability Mindset
by PURCAREA, Theodor
- 09-22 At the Confluence Between Digital Marketing, Phygital CX and AI Agents (Part I)
by NEGRICEA, Costel & PURCAREA, Ioan Matei
- 23-26 Research on International Students’ Perceptions of University Marketing Strategies (Part I)
by PETRACHE, Bogdan & EDU, Tudor
- 34-36 Redefining Management. A Holistic Approach, Embracing Innovative Change
by PURCAREA, Theodor
December 2025, Volume 15, Issue 4
- 04-07 The AI’s Extended Impact, the Challenge to Deliver Real Productivity, CX Innovation Driven by AI Engine, and Reflection Required by Wisdom
by PURCAREA, Theodor
- 08-24 Enhancing Consumer Phygital Experience at the Confluence between E-Commerce and E2E Digital Supply Chain Transformation
by NEGRICEA, Costel & PURCAREA, Ioan Matei
- 25-35 Brand Communication on Social Media. Particularities in the Quick-Service Restaurants Industry
by TUDORACHE, Raluca Maria & BUDACIA, Andreea Elisabeta
- 36-40 Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part VI, Conclusions and proposals
by TALPEANU, Andra Elena & EDU, Tudor
- 48-51 Distinguished Professor Dumitru PATRICHE Celebrated on His 90th Birthday
by PURCAREA, Theodor
August 2025, Volume 15, Issue 3
May 2025, Volume 15, Issue 2
- 04-07 Today’s Business Imperative, AI Upskilling and Human-Agent Collaboration, Building Adaptability
by PURCAREA, Theodor
- 08-18 Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part IV, Analytical presentation of the research approach
by TALPEANU, Andra Elena & EDU, Tudor
- 19-25 AI Digital Marketing Department and ABM, ABX, and Account-Driven GTM Strategies
by PURCAREA, Ioan Matei
- 32-35 The 34th Anniversary of the Romanian-American University, A miracle of Romania
by PURCAREA, Theodor
February 2025, Volume 15, Issue 1
December 2024, Volume 14, Issue 4
- 04-08 Reflecting on Spreading Positivity, Developing Authentic Relationships, Balancing the Human Touch and AI, Thinking in Systems and Considering Drivers of Growth
by PURCAREA, Theodor
- 09-13 Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part II, Marketing positioning. Theoretical-methodological aspects
by TALPEANU, Andra Elena & EDU, Tudor
- 14-21 Marketing at the Crossroad: Digital Workforce Focused on AI Integration, Leveraging E-Commerce Personalization
by PURCAREA, Ioan Matei
- 28-30 High value-added content that extends beyond significant events
by PURCAREA, Theodor
August 2024, Volume 14, Issue 3
June 2024, Volume 14, Issue 2
- 04-08 Building Trust in AI-Driven Tools While Advancing on the Maturation of AI Use, Considering Consumers’ Views
by PURCAREA, Theodor
- 09-16 General Overview of England, Australia, Canada, and Romania’s Healthcare Systems and Human Resources Management Strategies
by COVACHE-BUSUIOC, Razvan-Adrian & GLAVAN, Luca-Andrei & BRATU, Bogdan-Gabriel & CIUREA, Alexandru Vladimir
- 17-20 The influence of social media on contemporary consumer behavior: Part IV, Research Conclusions
by MAGNO, Dominic Elena & EDU, Tudor
- 21-28 Redefining Marketing While Advancing on the Path to AI Innovation, Better Assessing AI Model Performance
by PURCAREA, Ioan Matei
March 2024, Volume 14, Issue 1
December 2023, Volume 13, Issue 4
- 04-08 Embracing AI-Driven Transformation as a Comprehensive Mindset, Better Serving Customers
by PURCAREA, Theodor
- 09-13 The influence of social media on contemporary consumer behavior: Part II, Research Methodology
by MAGNO, Dominic Elena & EDU, Tudor
- 14-22 E-Commerce Personalization and Digital Merchandising Strategy
by PURCAREA, Ioan Matei
- 30-31 Romanian Competition Council Conference, November 6, 2023, at the National Military Circle, Marble Hall
by PURCAREA, Theodor
September 2023, Volume 13, Issue 3
July 2023, Volume 13, Issue 2
February 2023, Volume 13, Issue 1
December 2022, Volume 12, Issue 4
October 2022, Volume 12, Issue 3
July 2022, Volume 12, Issue 2
March 2022, Volume 12, Issue 1
December 2021, Volume 11, Issue 4
October 2021, Volume 11, Issue 3
August 2021, Volume 11, Issue 2
- 04-08 Resilience and Strategic Risk Management, Reskilling Considering Skills Descriptions and Enabling Learning, Accelerating the Innovation Cycle
by PURCAREA, Theodor
- 16-31 Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team
by PURCAREA, Ioan Matei
- 40-43 Despre Marketing. Antologie (Iacob Catoiu on Marketing. Anthology, ASE Publishing House, 2019)
by CATOIU, Iacob
- 44-47 Leadership in the new era of human-machine relationships, cultural architecture through digital marketing
by NEGRICEA, Costel
- 48-59 Maratonul vietii sau permanenta misiune (Nicholas DIMA, Maratonul vietii, Editura Institutul National pentru Studiul Totalitarismului, 2019 / Nicholas DIMA, The Marathon of Life, National Institute for the Study of Totalitarianism, Publishing House, 2019)
by CORBU, Ion
April 2021, Volume 11, Issue 1
December 2020, Volume 10, Issue 4
November 2020, Volume 10, Issue 3
July 2020, Volume 10, Issue 2
March 2020, Volume 10, Issue 1
December 2019, Volume 9, Issue 4
- 04-07 Romanian Nation Branding New Moment of Reference, the Challenge of Creating Social and Economic Value, and Improving Social Constructs and Paradigms
by PURCAREA, Theodor
- 12-21 The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining
by PURCAREA, Ioan Matei
- 28-38 Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value
by PURCAREA, Theodor
September 2019, Volume 9, Issue 3
June 2019, Volume 9, Issue 2
March 2019, Volume 9, Issue 1
- 04-09 The Real Need of Being Equipped with Food and Nutrition Education
by PURCAREA, Theodor
- 10-27 Organic Food: Identifying Actionable Segments
by BAGLIONE, Stephen L. & TUCCI, Louis A. & STANTON, John L.
- 28-37 Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World
by PURCAREA, Ioan Matei
- 42-55 Modern Marketing, CX, CRM, Customer Trust and Identity
by PURCAREA, Theodor
December 2018, Volume 8, Issue 4
September 2018, Volume 8, Issue 3
June 2018, Volume 8, Issue 2
March 2018, Volume 8, Issue 1
December 2017, Volume 7, Issue 4
September 2017, Volume 7, Issue 3
June 2017, Volume 7, Issue 2
March 2017, Volume 7, Issue 1
December 2016, Volume 6, Issue 4
September 2016, Volume 6, Issue 3
June 2016, Volume 6, Issue 2
- 04-05 Developing “Customer Engagement” Construct University
by PURCAREA, Theodor
- 06-14 Engineering the Digital Transformation of Marketing
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
- 15-23 New Challenges for B2B Marketers
by PURCAREA, Theodor
- 24-28 Relational Marketing in the New Service Economy
by SOCA, Diana
- 29-31 The latest issue of our partner journal, „Marketing Science and Inspirations”, Vol. XI, 2016, Number 1, Comenius University in Bratislava, Slovakia
by PURCAREA, Theodor
March 2016, Volume 6, Issue 1
December 2015, Volume 5, Issue 4
- 04-06 Looking Ahead to the 25th Anniversary of the Romanian-American University
by PURCAREA, Theodor
- 07-14 Marketers, challenged to meeting digital priorities
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
- 15-21 Cultural entrepreneurship. The importance of developing cultural competences within the framework of resource mobilization
by PURCAREA, Irina
- 22-27 Organizing for digital marketing success in tourism
by RATIU, Monica Paula & PURCAREA, Ioan Matei
- 28-35 Marketers, challenged to prove their new skills within the context of the actual trends
by PURCAREA, Theodor
- 36-43 Kanban – An Alternative To The Agile Model Of Project Management
by VISHWANATH IYER, Rohith
September 2015, Volume 5, Issue 3
- 04-06 Management, a Hard Job Filled with Complexity, Doing What Your Mission Is and Improving the Customer Experience
by PURCAREA, Theodor
- 07-12 Failings in the Management of World Affairs
by KILNER, Andrew
- 13-19 Rethinking the Business by Ensuring Marketing Transformation
by PURCAREA, Theodor
- 20-25 Digital Marketer: Facing Digital Marketing Opportunities
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
- 26-31 Reaching Travelers Through Digital Marketing Channels
by RATIU, Monica Paula & PURCAREA, Ioan Matei
- 32-41 Healing by Art within Palliative Therapy-Medicine: A Holistic Case-Study
by HALLIER, Marie Christin
- 42-43 The Latest Issue of our Partner Journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia
by PURCAREA, Theodor
June 2015, Volume 5, Issue 2
- 04-10 AFER General Assembly and ONEF 2015, Section: Marketing. “ONEF me”–a Benchmark for Student Engagement
by PURCAREA, Theodor
- 11-14 Improving company management: review of recent ideas
by KILNER, Andrew
- 15-20 Digital marketing, addressability and time, the new currency for CMOs
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
- 21-29 At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management
by PURCAREA, Theodor
- 30-37 Digital Tourism on the Way to Digital Marketing Success
by RATIU, Monica Paula & PURCAREA, Ioan Matei
- 38-39 The latest issue of our partner journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia
by PURCAREA, Theodor
March 2015, Volume 5, Issue 1
- 04-05 Promoting the proper high quality educational media in the era of the Chief Executive Student
by PURCAREA, Theodor
- 06-10 MANAGER or SPECIALIST. Which role is most suitable for you?
by KILNER, Andrew
- 11-17 Digital Marketing, Digital Disruption, and the New Rules of Digitization
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
- 18-22 The store of tomorrow–a symbiosis between the real and the virtual
by SOCA, Diana
- 23-29 The coordinates of quality and satisfying the consumers’ needs
by BUDACIA, Andreea & PERJU-MITRAN, Alexandra
- 30-39 Marketing as a center of constant improvement and change
by PURCAREA, Theodor
December 2014, Volume 4, Issue 4
- 04-04 What we want readers to remember from this HMM reading experience
by PURCAREA, Theodor
- 05-14 A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014
by PURCAREA, Theodor
- 15-21 Digital Marketing and a Better Understanding of the Consumer Mobile Journey
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
- 22-27 The 14th International Conference of Urbanicom: "Commerce and the City"
by WEGNEZ, Leon F.
- 28-31 Professional Readers Challenged Again by Prof. Dr. Bernd Hallier with "Food Waste Management"
by PURCAREA, Theodor
- 32-34 Doctoral Dissertation Award: The Institute Of Food Products Marketing
by STANTON, John & LANG, Mark
- 35-36 The latest issue of our partner journal, Marketing Science and Inspirations
by PURCAREA, Theodor
- 37-49 The venerable Professor BENIAMIN COTIGARU passed away
by PURCAREA, Theodor
September 2014, Volume 4, Issue 3
- 00-05 Editorial The launching ceremony of AFER’s Volume “Pages from the Romanian Economic Higher Education History, 1843-2013” at the Romanian-American University
by PURCAREA, Theodor Valentin
- 06-25 Marketing’ S Continuous Rise And Shine
by PURCAREA, Theodor Valentin
- 28-36 Chief Marketing Officer and the Challenge of Digital Maturity
by PURCAREA, Ioan Matei & NEGRICEA, Costel Iliuta
- 37-44 CRM – the new business strategy in the digital age
by SOCA, Diana
- 45-47 An Interview with Matthew R. Lee, Psychology Professor, James Madison University
by PURCAREA, Ioan Matei
- 48-49 The latest issue of our partner journal, Marketing Science and Inspirations, Comenius University in Bratislava, Slovakia
by PURCAREA, Ioan Matei
June 2014, Volume 4, Issue 2
Printed from https://ideas.repec.org/s/hmm/journl.html