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Content
February 2023, Volume 13, Issue 1
December 2022, Volume 12, Issue 4
October 2022, Volume 12, Issue 3
July 2022, Volume 12, Issue 2
March 2022, Volume 12, Issue 1
December 2021, Volume 11, Issue 4
October 2021, Volume 11, Issue 3
August 2021, Volume 11, Issue 2
- 04-08 Resilience and Strategic Risk Management, Reskilling Considering Skills Descriptions and Enabling Learning, Accelerating the Innovation Cycle
by PURCAREA, Theodor
- 16-31 Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team
by PURCAREA, Ioan Matei
- 40-43 Despre Marketing. Antologie (Iacob Catoiu on Marketing. Anthology, ASE Publishing House, 2019)
by CATOIU, Iacob
- 44-47 Leadership in the new era of human-machine relationships, cultural architecture through digital marketing
by NEGRICEA, Costel
- 48-59 Maratonul vietii sau permanenta misiune (Nicholas DIMA, Maratonul vietii, Editura Institutul National pentru Studiul Totalitarismului, 2019 / Nicholas DIMA, The Marathon of Life, National Institute for the Study of Totalitarianism, Publishing House, 2019)
by CORBU, Ion
April 2021, Volume 11, Issue 1
December 2020, Volume 10, Issue 4
November 2020, Volume 10, Issue 3
July 2020, Volume 10, Issue 2
March 2020, Volume 10, Issue 1
December 2019, Volume 9, Issue 4
- 04-07 Romanian Nation Branding New Moment of Reference, the Challenge of Creating Social and Economic Value, and Improving Social Constructs and Paradigms
by PURCAREA, Theodor
- 12-21 The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining
by PURCAREA, Ioan Matei
- 28-38 Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value
by PURCAREA, Theodor
September 2019, Volume 9, Issue 3
June 2019, Volume 9, Issue 2
March 2019, Volume 9, Issue 1
- 04-09 The Real Need of Being Equipped with Food and Nutrition Education
by PURCAREA, Theodor
- 10-27 Organic Food: Identifying Actionable Segments
by BAGLIONE, Stephen L. & TUCCI, Louis A. & STANTON, John L.
- 28-37 Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World
by PURCAREA, Ioan Matei
- 42-55 Modern Marketing, CX, CRM, Customer Trust and Identity
by PURCAREA, Theodor
December 2018, Volume 8, Issue 4
September 2018, Volume 8, Issue 3
June 2018, Volume 8, Issue 2
March 2018, Volume 8, Issue 1
December 2017, Volume 7, Issue 4
September 2017, Volume 7, Issue 3
June 2017, Volume 7, Issue 2
March 2017, Volume 7, Issue 1
December 2016, Volume 6, Issue 4
September 2016, Volume 6, Issue 3
June 2016, Volume 6, Issue 2
- 04-05 Developing “Customer Engagement” Construct University
by PURCAREA, Theodor
- 06-14 Engineering the Digital Transformation of Marketing
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
- 15-23 New Challenges for B2B Marketers
by PURCAREA, Theodor
- 24-28 Relational Marketing in the New Service Economy
by SOCA, Diana
- 29-31 The latest issue of our partner journal, „Marketing Science and Inspirations”, Vol. XI, 2016, Number 1, Comenius University in Bratislava, Slovakia
by PURCAREA, Theodor
March 2016, Volume 6, Issue 1
December 2015, Volume 5, Issue 4
- 04-06 Looking Ahead to the 25th Anniversary of the Romanian-American University
by PURCAREA, Theodor
- 07-14 Marketers, challenged to meeting digital priorities
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
- 15-21 Cultural entrepreneurship. The importance of developing cultural competences within the framework of resource mobilization
by PURCAREA, Irina
- 22-27 Organizing for digital marketing success in tourism
by RATIU, Monica Paula & PURCAREA, Ioan Matei
- 28-35 Marketers, challenged to prove their new skills within the context of the actual trends
by PURCAREA, Theodor
- 36-43 Kanban – An Alternative To The Agile Model Of Project Management
by VISHWANATH IYER, Rohith
September 2015, Volume 5, Issue 3
- 04-06 Management, a Hard Job Filled with Complexity, Doing What Your Mission Is and Improving the Customer Experience
by PURCAREA, Theodor
- 07-12 Failings in the Management of World Affairs
by KILNER, Andrew
- 13-19 Rethinking the Business by Ensuring Marketing Transformation
by PURCAREA, Theodor
- 20-25 Digital Marketer: Facing Digital Marketing Opportunities
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
- 26-31 Reaching Travelers Through Digital Marketing Channels
by RATIU, Monica Paula & PURCAREA, Ioan Matei
- 32-41 Healing by Art within Palliative Therapy-Medicine: A Holistic Case-Study
by HALLIER, Marie Christin
- 42-43 The Latest Issue of our Partner Journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia
by PURCAREA, Theodor
June 2015, Volume 5, Issue 2
- 04-10 AFER General Assembly and ONEF 2015, Section: Marketing. “ONEF me”–a Benchmark for Student Engagement
by PURCAREA, Theodor
- 11-14 Improving company management: review of recent ideas
by KILNER, Andrew
- 15-20 Digital marketing, addressability and time, the new currency for CMOs
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
- 21-29 At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management
by PURCAREA, Theodor
- 30-37 Digital Tourism on the Way to Digital Marketing Success
by RATIU, Monica Paula & PURCAREA, Ioan Matei
- 38-39 The latest issue of our partner journal, "Marketing Science and Inspirations", Comenius University in Bratislava, Slovakia
by PURCAREA, Theodor
March 2015, Volume 5, Issue 1
- 04-05 Promoting the proper high quality educational media in the era of the Chief Executive Student
by PURCAREA, Theodor
- 06-10 MANAGER or SPECIALIST. Which role is most suitable for you?
by KILNER, Andrew
- 11-17 Digital Marketing, Digital Disruption, and the New Rules of Digitization
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
- 18-22 The store of tomorrow–a symbiosis between the real and the virtual
by SOCA, Diana
- 23-29 The coordinates of quality and satisfying the consumers’ needs
by BUDACIA, Andreea & PERJU-MITRAN, Alexandra
- 30-39 Marketing as a center of constant improvement and change
by PURCAREA, Theodor
December 2014, Volume 4, Issue 4
- 04-04 What we want readers to remember from this HMM reading experience
by PURCAREA, Theodor
- 05-14 A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014
by PURCAREA, Theodor
- 15-21 Digital Marketing and a Better Understanding of the Consumer Mobile Journey
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
- 22-27 The 14th International Conference of Urbanicom: "Commerce and the City"
by WEGNEZ, Leon F.
- 28-31 Professional Readers Challenged Again by Prof. Dr. Bernd Hallier with "Food Waste Management"
by PURCAREA, Theodor
- 32-34 Doctoral Dissertation Award: The Institute Of Food Products Marketing
by STANTON, John & LANG, Mark
- 35-36 The latest issue of our partner journal, Marketing Science and Inspirations
by PURCAREA, Theodor
- 37-49 The venerable Professor BENIAMIN COTIGARU passed away
by PURCAREA, Theodor
September 2014, Volume 4, Issue 3
- 00-05 Editorial The launching ceremony of AFER’s Volume “Pages from the Romanian Economic Higher Education History, 1843-2013” at the Romanian-American University
by PURCAREA, Theodor Valentin
- 06-25 Marketing’ S Continuous Rise And Shine
by PURCAREA, Theodor Valentin
- 28-36 Chief Marketing Officer and the Challenge of Digital Maturity
by PURCAREA, Ioan Matei & NEGRICEA, Costel Iliuta
- 37-44 CRM – the new business strategy in the digital age
by SOCA, Diana
- 45-47 An Interview with Matthew R. Lee, Psychology Professor, James Madison University
by PURCAREA, Ioan Matei
- 48-49 The latest issue of our partner journal, Marketing Science and Inspirations, Comenius University in Bratislava, Slovakia
by PURCAREA, Ioan Matei
June 2014, Volume 4, Issue 2
March 2014, Volume 4, Issue 1
- 05-06 Knowing and trusting each other’s know-how in spending time in an intelligent manner, becoming more innovative in managing change
by PURCAREA, Theodor
- 07-14 The Impact of Human Ressources Management in Project Success
by LE FACHEUR, Lea
- 15-19 Information Sharing in Project Management
by DELBAUCHE, Charline
- 20-25 Self-Managing Teams in Agile Project Management – Pain or gain
by MULLER, Eva-Maria
- 26-34 How to Deal with Project Risk Management Effectively in Your Organization
by LE BRAS, Maxime
- 35-40 How External Stakeholder Impact Project Management Success
by RAMEL, Elodie
- 41-43 Innovate to Survive
by WEGNEZ, Leon F.
- 44-49 A Key Challenge, Marketing Resource Management, a Holistic System
by BEJAN, Andrei Alexandru
November 2013, Volume 3, Issue 3
March 2013, Volume 3, Issue 1
September 2012, Volume 2, Issue 4
- 04-05 Waiting for the third spring, by considering all related interactions with customer that make up the customer experience and expanding our role in leading this customer experience
by PURCAREA, Theodor
- 06-18 The Scatol8 For Sustainability: An Update On The Remote Sensing System Of Environmental, Landscape And Management Variables
by BELTRAMO, Riccardo & MARGARITA, Sergio
- 19-25 Price Risk Management In Hog Production Through The Vertical Coordination Theoretical And Practical Approach
by MIRONESCU, Alexandra & STEPIEN, Sebastian
- 26-32 SMSs INNOVATION AND HUMAN RESOURCES MANAGEMENT
by MIRONESCU, Alexandra & STEPIEN, Sebastian
- 33-37 Relationship Marketing Communication Case Study: Communication Between Managers And Employees
by MIRONESCU, Alexandra & STEPIEN, Sebastian
- 38-42 Strategy Main Component Of The Strategic Management Process, In The Context Of Organizations Adhering To The Knowledge Based Management
by CRUCERU, Anca
- 43-47 The Quality System Major Key In The Touristic Services
by BUSUIOC, Marian Florin & BUDACIA, Andreea
September 2012, Volume 2, Issue 3
- 04-05 Editorial: The organizational health, the emotional memory of the organization, the positive associations of CRM capabilities, and the desired change to drive organizational performance
by PURCAREA, Theodor Valentin
- 6-26 Multinational Companies And Sustainability Practices Beyond Headquarters Evidence From Foreign Subsidiaries In The Romanian Food And Beverages Industry
by CODITA, Roxana
- 27-33 Impact Of The Rational Type Factors On Client Satisfaction On The Romanian Insurances Market
by NEAGOE, Cristina
- 34-39 Management In The Romanian Companies And The Issues That Call For Its Modernization
by BARAGAN, Laura-Georgeta
- 40-44 The Buying Behavior Of Organizations
by BARAGAN, Laura-Georgeta
- 45-50 Internal Communication - A Prerequisite For Organizational Effectiveness
by DUMITRU, Nicoleta Rossela & STOICA, Ivona
- 51-55 The Role Of Strategy In The New Organizational Context
by CRUCERU, Anca
- 56-62 Modern Management Tools Adaptable Within Boundary Crisis Of The Public Sector
by COSERIN, Florinel & COSERIN, Ioana  Daniela & CRUCERU, Victor
- 63-69 Emphasizing Managerial Viability Of The Economic Forces Concentration Held By The Acquiring And The Acquired Company Within The Merger Process
by BURLACU, Natalia & CRINTEA, Mariana
- 70-76 Resizing Employability Throughout Vocational Education And Training Promotion
by PYZIAK, Pawel & MIRONESCU, Alexandra & STEPIEN, Sebastian
- 77-83 Complex Seaports Managerial Emphasis Within The Environmental Security And Safety Context
by COSERIN, Florinel & COSERIN, Paul
- 84-91 Working Paper Upon Competitive Business Risk Review- Human Capital Outcast
by STEPIEN, Sebastian & MIRONESCU, Alexandra & MARCZAK, Lukasz
June 2012, Volume 2, Issue 2
- 04-06 Editorial: In a time of deepening crisis, remaining in the game for customers thanks to the relationship culture necessary to the resilient organization
by PURCAREA, Theodor Valentin
- 07-18 Management And Trust During The Global Economic Crisis: The Case Of Serbia
by ZARIC, Sinisa & BABIC, Vojislav
- 19-28 Some Aspects Concerning Small And Medium Enterprises Growth And New Technologies Implementation
by DALOTA, Marius Dan & MATEI, Roxana
- 29-40 Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -
by EDU, Tudor & NEGRICEA, Costel
- 41-49 Consideration Regarding The Effect Of Inovation And Integrated Use Of Technologies And Techniques For Small And Medium Romanian Enterprises Based On Knowledge
by ENUSI, Mariana & HARNAGEA, Cristina
- 50-58 Social Cohesion Through Lifelong Learning At European Level
by POPESCU, Leonica & POPESCU, Alina Irina
- 59-64 Higher Education Student Choice Influencing Factors
by AVRAM, Emanuela Maria
- 65-70 Advertising Through Television
by BUDACIA, Andreea
- 71-75 The Focus Of Companies On Clients A Major Trend In The Current Business Environment
by SOCA, Diana
- 76-82 Negotiation The Core Of Sales Activity
by VALCEANU, Gabriela
- 83-89 Food Responsibility - A National Challenge. Case Study - Implementation Of A Social Campaign In Bucharest Schools
by STOICA, Ivona & DUMITRU, Nicoleta Rossela
May 2012, Volume 2, Issue 1
- 04-05 Editorial: Managing change by changing management: Facing the challenge of making management more adaptable, innovative, inspiring, and accountable
by PURCAREA, Theodor Purcarea
- 06-11 Considerations Concerning Implementation Of Knowledge Management In Small And Medium Enterprises
by DALOTA, Marius Dan
- 12-15 He Scientific Content Of Management Marketing And Marketing Management
by PAPUC, Mihai & SMEDESCU, Ion
- 16-18 Laudatio
by ROSCA, Constantin
- 19-24 Working Paper Regarding The Vitality Of Work System Improvement During The Post Merger Integration Of Resources
by MIRONESCU, Alexandra & BURLACU, Natalia & CRINTEA, Mariana
- 25-33 Rethinking The Prevention Innovation In The Hispanic Culture
by MOLDOVAN, Mihaela
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