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Getting Marketing in Perspective of Agentic Society

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  • PURCAREA, Ioan Matei

Abstract

Marketers are struggling to reshape sales-marketing relationship within AI-driven workflows’ orchestration. Special attention is paid to marketers’ concerns on the path to Agentic Economy, and in perspective of Agentic Society. The infrastructure building for agentic commerce is already progressing with full intensity. Now it’s time to take practical steps to improve human and digital workforce synergy, keeping pace with the evolving enterprise agents, and reimagining the end-to-end phygital marketing process.

Suggested Citation

  • PURCAREA, Ioan Matei, 2025. "Getting Marketing in Perspective of Agentic Society," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 15(3), pages 16-25, August.
    • Handle: RePEc:hmm:journl:v:15:y:2025:i:3:p:16-25
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v15i3/3.pdf
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    Keywords

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    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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