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Digital Channels, Budgeting Decisions, and Marketing Metrics

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  • PURCAREA, Theodor

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  • PURCAREA, Theodor, 2021. "Digital Channels, Budgeting Decisions, and Marketing Metrics," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(4), pages 04-08, December.
  • Handle: RePEc:hmm:journl:v:11:y:2021:i:4:p:04-08
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v11i4/1.pdf
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    1. PURCAREA, Theodor, 2021. "Moving forward the frontiers of the feasible, considering marketing’s digital orchestrator role, and rethinking the marketing technology ecosystem," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(3), pages 04-10, October.
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    1. PURCAREA, Theodor, 2022. "Today’s World, Living History, Conscious Experience, Institutional Response, Composable Business, Collaborative Interactions, and Fair Performance Management System," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(1), pages 04-09, March.

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