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Moving forward the frontiers of the feasible, considering marketing’s digital orchestrator role, and rethinking the marketing technology ecosystem

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  • PURCAREA, Theodor

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  • PURCAREA, Theodor, 2021. "Moving forward the frontiers of the feasible, considering marketing’s digital orchestrator role, and rethinking the marketing technology ecosystem," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(3), pages 04-10, October.
    • Handle: RePEc:hmm:journl:v:11:y:2021:i:3:p:04-10
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v11i3/1.pdf
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    References listed on IDEAS

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    1. PURCAREA, Theodor, 2021. "Honoring building organizational resilience and driving value, impacting positively on society, showing respect," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 04-08, April.
    2. PURCAREA, Theodor, 2021. "Resilience and Strategic Risk Management, Reskilling Considering Skills Descriptions and Enabling Learning, Accelerating the Innovation Cycle," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 04-08, August.
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    Cited by:

    1. PURCAREA, Theodor, 2021. "Digital Channels, Budgeting Decisions, and Marketing Metrics," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(4), pages 04-08, December.

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