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Content
June 2025, Volume 16, Issue 2
- 10-14 Seeing Upskilling as a Responsibility, Improving Learning Culture, Leveraging Organizational Change, and Using the Network Effect Within an Agile Marketing Landscape Entirely Reshaped by AI
by PURCAREA, Theodor Valentin - 15-26 Information and communication technology is supporting people to refine knowledge as a safe balance of artificial and human intelligence could leverage the search for the right tracks of World evolution -Part 2-
by GREU, Victor - 27-33 European Grocery Retail Seeking for Growth in a Challenging and Dynamic Environment
by TANASE, George Cosmin - 34-43 E-Commerce and Agentic AI
by PURCAREA, Ioan Matei - 44-48 From Data Center World 2025, Washington, D.C. to DataCenter Forum, Bucharest
by PURCAREA, Theodor Valentin
March 2025, Volume 16, Issue 1
- 10-15 Learning and Development Moves, AI Roles Within the Strategy Development Process, and Customer Journey Future
by PURCAREA, Theodor Valentin - 16-30 Information and Communication Technology is Supporting People to Refine Knowledge Because a Safe Balance of Artificial and Human Intelligence Could Leverage the Search for the Right Tracks of World Evolution -Part 1-
by GREU, Victor - 31-38 Augmenting Human Resource Management with Artificial Intelligence: From Sustainability to Neuroscience Insights
by TANASE, George Cosmin - 39-44 CMOs’ Opportunities’ Assessment Within the Rise of Phygital Marketing
by PURCAREA, Ioan Matei - 45-47 The 35th Anniversary of APC Romania: Devotion on serving consumers
by PURCAREA, Theodor Valentin
December 2024, Volume 15, Issue 4
- 10-15 Marketers’ Challenge to Take Advantage of Their AI Copilot’s Capabilities, Building Value and Improving Connection with their Customers
by PURCAREA, Theodor Valentin - 16-35 From Spread Spectrum Communications to Artificial Intelligence – A Continuous Way Where Information and Communication Technology Supports the World Progress in the Fight Against Interference and Cyber Attacks
by GREU, Victor - 36-40 The Social Impact of Emerging Metaverse Business Models as Continuously Evolving and Innovative Environments
by TANASE, George Cosmin - 41-47 Marketers’ Socio-Technical Perspective Approach of the Phygital Retail Complex System
by PURCAREA, Ioan Matei - 48-53 The Successful 5th International Conference Global Interferences of Knowledge Society (GIKS), October 24-25, 2024 Valahia University of Târgovişte
by PURCAREA, Theodor Valentin
September 2024, Volume 15, Issue 3
- 10-14 Emergent Trends, Decision Makers’ Challenge, AI-Driven Transformation, and Innovation Competition
by PURCAREA, Theodor Valentin - 15-25 Improving Information and Communication Technology to Innovate the Paradigms of World Progress -Part 3-
by GREU, Victor - 26-32 Understand AI Driven Marketing Capabilities: Empowering Customer Experience and Deliver Value with Intelligent Tools and Technologies
by TANASE, George Cosmin - 33-41 Brand and CX Management Challenged to Comprehend the Phygital Customers’ Journey: Blending Brand and CX Governance
by PURCAREA, Ioan Matei - 44-53 Looking at SANABUNA 2025 Fălticeni as a Perfect Touch to Creative Minds Capturing the Essence Based on Information-Driven Approach to Memorable Experiences
by PURCAREA, Theodor Valentin - 54-56 Sixteen Years Since the Passing into Eternity of the Romanian-American University Founding-President and Rector Professor Ion SMEDESCU, PhD
by PURCAREA, Theodor Valentin
June 2024, Volume 15, Issue 2
- 10-13 Good Thinking, Advances in the Coexistence of Human Intelligence and AI, and Being Successful in the Distribution Industry Disrupted by GenAI
by PURCAREA, Theodor Valentin - 14-27 Improving Information and Communication Technology to Innovate the Paradigms of World Progress -Part 2-
by GREU, Victor - 28-33 Personal Brand Management through Social Networks in the Virtual Age of the 21st Century Individualism
by TANASE, George Cosmin - 34-40 Phigital Retail Under Pressure to Streamlining Shoppers’ Path to Purchase Based on AI Integration
by PURCAREA, Ioan Matei - 41-46 Prof. Eng. Ph.D. Victor GREU honored by the Military Technical Academy "Ferdinand I" on the anniversary of this renowned educational and research institution
by PURCAREA, Theodor Valentin
March 2024, Volume 15, Issue 1
- 10-15 Perceiving with Great Lucidity the Changing Times, Staying Informed and Responsible Managing AI’s Risk While Enabling Innovation
by PURCAREA, Theodor Valentin - 16-28 Improving Information and Communication Technology to Innovate the Paradigms of World Progress - Part 1-
by GREU, Victor - 29-37 The Integration of Emotional Intelligence into AI Marketing: Connecting Brands with Consumers
by TANASE, George Cosmin - 38-44 A Shift in Retail Perspective Considering Customers’ Three-Dimensionality
by PURCAREA, Ioan Matei - 45-48 The 33rd Anniversary Celebration of Romanian-American University, “A Miracle of Romaniaâ€
by PURCAREA, Theodor Valentin
December 2023, Volume 14, Issue 4
- 10-13 Enabling cultural transformation, empowering hearts and minds, without stopping making sense
by PURCAREA, Theodor Valentin - 14-26 Using information and communication technology advances to leverage the search of the World new balance with less resources -Part 4-
by GREU, Victor - 27-41 The Role and Impact of Online Community from Corporate Marketing Perspective
by TANASE, George Cosmin - 42-50 Successful E-Commerce Interaction, and the Multidirectional Impact of E-Commerce
by PURCAREA, Ioan Matei - 51-54 Professor MOISA ALTAR, a valuable well-deserved recognition. Promoter of cultural evolution in the science of interaction
by PURCAREA, Theodor Valentin - 55-76 Professor VICTOR GREU: With the military communications specialists you have always something to communicate or About the art of communicating inspired by facts with message
by GREU, Victor
August 2023, Volume 14, Issue 3
- 10-14 Observing and Accepting the Challenge of Managing Continuous Disruption, Focusing on Resilience, Adaptation, Innovation and Entrepreneurship
by PURCAREA, Theodor Valentin - 15-24 Using Information and Communications Technology Advances to Leverage the Search of the World New Balance with Less Resources -Part 3-
by GREU, Victor - 25-32 Social Robots in Organizational Contexts: The Role of Culture and Future Research Need
by TANASE, George Cosmin - 33-39 The Paradigm Shift in E-Commerce Within the Context of the New AI Space Race
by PURCAREA, Ioan Matei - 40-45 In Memoriam Professor Vasile STÄ‚NESCU, Honorary Member of the Romanian Academy, and Honorary Member of the Romanian Distribution Committee
by PURCAREA, Theodor Valentin
July 2023, Volume 14, Issue 2
- 10-13 Human and Digital Transformation and the Future of CX, Being People-Centered
by PURCAREA, Theodor Valentin - 14-25 Using Information and Communications Technology Advances to Leverage the Search of the World New Balance with Less Resources -Part 2-
by GREU, Victor - 26-31 The Usage of Information Technology Tools for Social Network Analysis
by TANASE, George Cosmin - 32-36 For Nearly a Decade of Advocacy for E-Commerce and M-Commerce
by PURCAREA, Ioan Matei - 37-39 Successful AmCham Panel Discussion on the occasion of the Launch of the Annual Report of the Romanian Competition Council
by PURCAREA, Theodor Valentin
March 2023, Volume 14, Issue 1
- 5-9 Retail Ongoing Reinvention at the Beginning of the New Era of Machine Knowledge Capital
by PURCAREA, Theodor Valentin - 10-18 Using Information and Communications Technology Advances to Leverage the Search of the World New Balance with Less Resources -Part 1-
by GREU, Victor - 19-24 The Driving Forces of M-Commerce as an Emerging Technology and Independent Ecosystem
by TANASE, George Cosmin - 25-32 Social Commerce Ecosystem, Social Media Marketers New Tool ChatGPT, and E-Commerce Profitability Improvement Based on Immersive Product Imagery
by PURCAREA, Ioan Matei - 37-39 The Dark Side Of Energy Crisis Subsidies
by NEGREPONTI-DELIVANIS, Maria - 40-41 In Memory of Distinguished Professor L on F. WEGNEZ
by IOAN-FRANC, Valeriu - 42-44 Great Sadness for a Great Friend, Grande tristesse pour un Grand Ami, Prof. Dr. h. c. L on F. Wegnez
by PURCAREA, Theodor Valentin
December 2022, Volume 13, Issue 4
- 10-16 Lessons to Learn in Adapting to Market Uncertainty. Limitation of Perspective, Balance of Feedback, and Experimenting Along the Way
by PURCAREA, Theodor Valentin - 17-31 Developing information and communications technology to provide more intelligence and leverage more wisdom for a dramatically changing World -Part 4-
by GREU, Victor - 32-39 Consumption Reduction: A Challenge For Behaviour Change in The Future
by TANASE, George Cosmin - 40-55 E-Commerce Personalization Wanted by the Next Generation of Shoppers. Livestreaming E-Commerce, Q-commerce, Social Commerce, and the Metaverse
by PURCAREA, Ioan Matei
October 2022, Volume 13, Issue 3
- 10-15 From Overcoming Adaptability Paradox to A New Dimension of Performance
by PURCAREA, Theodor Valentin - 16-33 Developing information and communications technology to provide more intelligence and leverage more wisdom for a dramatically changing World -Part 3-
by GREU, Victor - 34-40 Circular Economy in the Agri-Food Sector: Opportunities and Challenges
by TANASE, George Cosmin - 41-47 Digital Twins, Web3, Metaverse, Value Innovation and E-Commerce retail
by PURCAREA, Ioan Matei - 57-59 Prietenul meu Peter (My Friend Peter)
by MIHAIESCU, Nicolaie - 60-64 Glasul Pamantului Cronica de Eveniment (The Voice of the Earth Event Chronicle)
by ALBU, Tudorita
June 2022, Volume 13, Issue 2
- 10-15 Today s Biggest Problems Facing a Country, Differences Between the Economic Pessimists and Optimists, Society s Priority, and the Social Impact of Business
by PURCAREA, Theodor Valentin - 16-33 Developing Information and Communications Technology to Provide More Intelligence and Leverage More Wisdom for a Dramatically Changing World -Part 2-
by GREU, Victor - 34-39 Predictive Marketing: Anticipating Market Demand with Proactive Action
by TANASE, George Cosmin - 40-50 The Future of E-Commerce, Technology Priorities and the Challenge of Metaverse
by PURCAREA, Ioan Matei - 56-60 Significant contributions included in the universal dowry of products of scientific creation in the economic field. The opportunization of the concept of distribution economy . The connection between economy and culture
by PURCAREA, Theodor Valentin
April 2022, Volume 13, Issue 1
- 10-13 Customer Experience and Uncertainty, the Phygital CX Framework, Economics and the Paradoxes of the Evolution We Are In
by PURCAREA, Theodor Valentin - 14-31 Developing information and communications technology to provide more intelligence and leverage more wisdom for a dramatically changing World -Part 1-
by GREU, Victor - 32-35 This Inflation Is "Different"
by NEGREPONTI-DELIVANIS, Maria - 36-40 The application of neuromarketing in retailing and visual merchandising
by TANASE, George Cosmin - 41-57 Agile E-Commerce Relevance Within the Expansion of the Digital Economy and the Phygital Business Models Challenged to Ensure Continuously Improved CX
by PURCAREA, Ioan Matei - 63-66 The Bucharest University of Economic Studies (ASE) has celebrated its 109th Anniversary, to mark its establishment by Royal Decree on April 6, 1913
by PURCAREA, Theodor Valentin - 67-73 Prof. Dr. Eliot SOREL, received the 2021 Romanians of Washington, DC Community Award
by PURCAREA, Theodor Valentin - 74-76 Costel NEGRICEA, Rector of the Romanian-American University received a Carol Davila U.M.F. Bucharest distinction
by PURCAREA, Theodor Valentin
December 2021, Volume 12, Issue 4
- 10-14 Prioritization of the Precision-Marketing Efforts and Rigorous Brand Building, Based on Commitment to Authenticity
by PURCAREA, Theodor Valentin - 15-31 Information and communications technology is merging data science and advanced artificial intelligence towards the core of knowledge based society
by GREU, Victor - 32-37 Global Supply Crisis: Challenges & Ways to Overcom
by TANASE, George Cosmin - 38-51 E-commerce, Q-commerce, New Technologies and Omnichannel Consumers Personalized Experience
by PURCAREA, Ioan Matei
November 2021, Volume 12, Issue 3
- 10-16 Refining the Emotional intelligence, Resilience Thinking, Ingredients of Success, a New Innovation Process, and Crisis as a Learning Experience
by PURCAREA, Theodor Valentin - 17-32 Information and Communications Technology is Merging Data Science and Advanced Artificial Intelligence Towards the Core of Knowledge Based Society -Part 3-
by GREU, Victor - 33-37 The Increasing Adoption of Electric Vehicles (EVs) in The Last-Mile Delivery Operations
by TANASE, George Cosmin - 49-172 The Effects of Industrie 4.0 on e-commerce
by PURCAREA, Ioan Matei - 173-178 Bocet in Arcadia. Profesor George SORESCU, Personalitate complexa (Dirge in Arcadia)
by ALBU, Tudorita
August 2021, Volume 12, Issue 2
- 10-13 Business-Educational Partnership, Doing Work Better Across Time and Space, Integrating the Growth Triple Play, and Teamworking for Performance
by PURCAREA, Theodor Valentin - 14-27 Information and Communications Technology is Merging Data Science and Advanced Artificial Intelligence Towards the Core of Knowledge Based Society, Part 2
by GREU, Victor - 28-32 Augmented Marketing: Delivering Tech-Empowered Human Interaction
by TANASE, George Cosmin - 33-43 The Growth of E-Commerce, Disruptive Technologies and Marketers Conversational Strategy
by PURCAREA, Ioan Matei - 74-79 Plugarul din Vad Tara Fagarasului. Farmecul peren al obiceiurilor populare ancestrale
by ALBU, Tudorita
April 2021, Volume 12, Issue 1
- 10-14 Rethinking Strategic Planning for the Smart Phygital Future to Enable Resilience, Talent, Agility, and Improve Customer Experience
by PURCAREA, Theodor Valentin - 15-26 Information and Communications Technology is Merging Data Science and Advanced Artificial Intelligence Towards the Core of Knowledge Based Society, Part 1
by GREU, Victor - 27-31 The New Customer Path In The Connectivity And Digitalization Age
by TANASE, George Cosmin - 32-50 E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us
by PURCAREA, Ioan Matei - 67-76 Ciclurile si crizele economico-financiare
by IONESCU, Lucian C.
January 2021, Volume 11, Issue 4
- 10-13 Economy of Care, Wellbeing, the Necessary Transformative Change, Human Resilience, the Virtue that Comes After Science, Compliance & Ethics
by PURCAREA, Theodor Valentin - 14-26 Information and Communications Technology new paradigm of probabilistic computing could inspire our thinking through a future World of uncertainty -Part 3-
by GREU, Victor - 27-31 Global Retail Trends: Rethinking The Strategy Of Doing Business
by TANASE, George Cosmin - 32-42 The Disrupted Retail and the Innovative Technology: Connecting Data..
by PURCAREA, Ioan Matei - 50-51 Spre Ipotesti, Prof. ROMANESCU si MIHAI EMINESCU
by GROSU, Nicolae - 52-57 Recenzie si comentarii la cartea scrisa de Prof. Vasile PUSCAS, intitulata IULIU MANIU Vazut de Romanii Americani , Editura Scoala Ardeleana, Cluj-Napoca, 2018
by DIMA, Nicholas
December 2020, Volume 11, Issue 3
- 10-12 Industry-Wide Competition and Business-Model Disruptions, Disruptive Technology and Innovation, Seeing the Menace Posed by Changes, Deeply Reflecting and Agilely Acting
by PURCAREA, Theodor Valentin - 13-26 Information and Communications Technology New Paradigm of Probabilistic Computing Could Inspire our Thinking through a Future World of Uncertainty
by GREU, Victor - 27-31 The New Normal In Business: How Retailers Need To Evolve In 2020
by TANASE, George Cosmin - 32-49 Digital transformation and the impact on e-commerce of the disruptive technologies which are the supporting structure of the Industry 4.0
by PURCAREA, Ioan Matei
July 2020, Volume 11, Issue 2
- 10-14 To Make the First Step in the Necessary New Journey, Harmonizing Efficiency and Resiliency and Not Only
by PURCAREA, Theodor - 16-27 Information and Communications Technology New Paradigm of Probabilistic Computing Could Inspire our Thinking through a Future World of Uncertainty -Part 1-
by GREU, Victor - 28-32 New Technologies in Marketing as Competitive Advantage
by TANASE, George Cosmin - 33-49 Recovering From a Never Faced Economic Disruption, and Advancing on the Path to the Next Normal
by PURCAREA, Ioan Matei - 59-75 Retailers current reflecting and learning from challenges
by PURCAREA, Theodor - 76-85 A Prestigious Academic Teacher, Professor George SORESCU, the Mentor of his Little Brother, the Poet and Playwright Marin SORESCU
by ALBU, Tudorita
March 2020, Volume 11, Issue 1
- 10-15 Priorities, Resources, and Working under the Current Heavy Pressures Following the Right Protocols. Solidarity and Empathy
by PURCAREA, Theodor - 16-29 Using the Information and Communications Technology Data Deluge from a Semantic Perspective of a Dynamic Challenge: What to Learn and What to Ignore? -Part 3-
by GREU, Victor - 30-34 The Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation
by TANASE, George Cosmin - 35-45 Retailers under Pressure of Faster Adaptation to the New Marketing Environment
by PURCAREA, Theodor - 54-58 His Excellency Alfred H. MOSES at the Bucharest Diary. Memories of an American Ambassador Conference, February 20, 2020
by PURCAREA, Theodor
December 2019, Volume 10, Issue 4
- 10-15 Moving to a New Collaborative Perspective and Way of Thinking, Synchronizing Technology with Innovation and Employees: Culture, Learning and Wellbeing, Elevating Socialization
by PURCAREA, Theodor - 17-29 Using the information and communications technology data deluge from a semantic perspective of a dynamic challenge: What to learn and what to ignore? -Part 2-
by GREU, Victor - 30-34 Online Product Localization: Challenges and Solutions in Global Online Marketplaces
by TANASE, George Cosmin - 35-45 New Technologies, Shopping Evolution, and the Next Retail Revolution
by PURCAREA, Theodor - 63-66 A Challenging Approach of Learning: Learning - a bridge between human intelligence and intelligent nature
by GREU, Victor - 69-71 In Memoriam DUMITRU FARCAS , Rupea, October 2019
by ALBU, Tudorita
September 2019, Volume 10, Issue 3
- 10-14 Retailers Imperative of Ensuring Millennials Engaging and Relevant Brands Customer Journeys
by PURCAREA, Theodor - 16-29 Using the Information and Communications Technology Data Deluge from a Semantic Perspective of a Dynamic Challenge: What to Learn and What to Ignore?
by GREU, Victor - 30-34 The Influence of Digital Transformation on the Retailing Value Chain
by TANASE, George Cosmin - 35-47 Retailers Struggling to Adapt to the Changing Consumer
by PURCAREA, Theodor
June 2019, Volume 10, Issue 2
- 10-13 Understanding Emotions Quick and Easy, Emotions which Can Make All of Us Vulnerable. Emotion and Knowledge
by PURCAREA, Theodor - 14-30 The Information and Communications Technology is Driving Artificial Intelligence to Leverage Refined Knowledge for the World Sustainable Development -Part 3-
by GREU, Victor - 31-35 Minimalism: A Marketing Approach of Creativity and Simplicity
by TANASE, George Cosmin - 36-46 Retailers Reinvention in Harmony with the Shopping Tendencies
by PURCAREA, Theodor - 61-64 Aurel DOBREs book Scoala de la Miraveda (School in Miraveda) reviewed by Prof. Dr. Victor GREU
by GREU, Victor
March 2019, Volume 10, Issue 1
- 12-18 Consumer Welfare, Neuromarketing, Shopping, Wellbeing and Experiential Advantage. Valuing Happiness and Balancing Doing and Possessing
by PURCAREA, Theodor - 19-31 The Information and Communications Technology is Driving Artificial Intelligence to Leverage Refined Knowledge for the World Sustainable Development - Part 2 -
by GREU, Victor - 32-37 The Concept of Green Marketing : Opportunities and Challenges
by TANASE, George Cosmin - 38-46 Retailers Current Topics in Discussion
by PURCAREA, Theodor
December 2018, Volume 9, Issue 4
- 12-15 Innovation, Work Culture, Internet platforms, AI and the Pressing Threats to Globally and Domestically Economic Growth
by PURCAREA, Theodor - 16-25 The Information and Communications Technology is Driving Artificial Intelligence to Leverage Refined Knowledge for the World Sustainable Development -Part1-
by GREU, Victor - 26-30 The Visual Design Influence on Customer Perceptions of Online Assortments
by TANASE, George Cosmin - 31-44 Driving Competitive Advantage for Supply Chains by Delivering Relevant and Personal Customer Engagement
by PURCAREA, Theodor
September 2018, Volume 9, Issue 3
- 12-15 Artificial Intelligence, Institutional-Spiritual Reconstruction and Lessons Learned from Progressive Brands
by PURCAREA, Theodor - 16-28 Extending Information and Communications Technologies Impact on Knowledge Based Society through Artificial and Collective Intelligence -Part 3-
by GREU, Victor - 29-33 Retail Therapy as a Behavioral Act of the Modern Consumer
by TANASE, George Cosmin - 34-46 The Future of Retail Impacted by the Smart Phygital Era
by PURCAREA, Theodor - 52-56 Assessing Clinical Findings In The Diabetic Foot
by ANDREI, Pavelina Mihaela & IONESCU, Victor Stefan & CARNICIU, Simona & IONESCU-TIRGOVISTE, Constantin
June 2018, Volume 9, Issue 2
- 12-14 Brands and Emotionally Connected Customers in an Omni Channel World
by PURCAREA, Theodor - 15-24 Extending Information and Communications Technologies Impact on Knowledge Based Society through Artificial and Collective Intelligence -Part 2-
by GREU, Victor - 25-29 Responding to Customer Behaviour in Real Time: From Campaign Management to Marketing Automation
by TANASE, George Cosmin - 30-40 Retail digital marketing strategies
by PURCAREA, Theodor
March 2018, Volume 9, Issue 1
- 12-13 Retailers Technology Investments, Behavioral economics, Psychographic Profiling and the Paradox of the New Technology
by PURCAREA, Theodor - 14-23 Extending Information and Communications Technologies Impact on Knowledge Based Society through Artificial and Collective Intelligence -Part1-
by GREU, Victor - 24-28 Artificial Intelligence: Optimizing the Experience of Digital Marketing
by TANASE, George Cosmin - 30-39 Conversational Commerce, New Marketing Tactics, CX, Loyalty and Emotions
by PURCAREA, Theodor
December 2017, Volume 8, Issue 4
- 12-13 From Keynes s Predictions to the Second Economy and Chief Wellbeing Officer, Adequately Managing the New Distributive Era
by PURCAREA, Theodor - 14-23 Information and Communications Technologies Drive Digital Disruption from Business to Life on Earth
by GREU, Victor - 24-28 Trends Driving the Future of the Retail Industry for the Next Decade
by TANASE, George Cosmin - 30-39 Competing, Connecting, and Winning in Today s Distribution and Merchandising
by PURCAREA, Theodor
September 2017, Volume 8, Issue 3
- 12-15 Employee experience, learning while executing, working on the organization s health, and contributing to company s innovation engine
by PURCAREA, Theodor - 16-25 Information and Communications Technologies Drive Digital Disruption from Business to Life on Earth -Part 2-
by GREU, Victor - 26-29 Vertical Brand Portfolio Management: The Planning Process
by TANASE, George Cosmin - 30-35 Competing in today s challenging retail environment
by PURCAREA, Theodor
June 2017, Volume 8, Issue 2
- 08-11 Strategic Thinking, Value Creation, Ecosystem Revolution, Growth Strategies, CX Value Chain and CX Policies
by PURCAREA, Theodor - 12-18 Information and Communications Technologies Drive Digital Disruption from Business to Life on Earth -Part 1-
by GREU, Victor - 20-22 Managing the Brand and Communication in Social Media
by TANASE, George Cosmin - 24-28 Distribution and the New Retail Imperative
by PURCAREA, Theodor
March 2017, Volume 8, Issue 1
- 08-09 Looking at Trends and Designing a Next-Generation Operating Model Putting CX Reshaped by Digital at the Heart of It
by PURCAREA, Theodor - 10-19 Developing Information and Communications Technologies with More Artificial Intelligence, Using Artificial Intelligence, When Internet of Things is Intelligence Everywhere Part 2
by GREU, Victor - 20-23 Customer Benefit as a Determinant of Repeat Purchasing
by TANASE, George Cosmin - 24-30 Retail revolution and the always connected consumers
by PURCAREA, Theodor
December 2016, Volume 7, Issue 4
- 08-09 Setting up the Right Organizational Support so as to Offer Consumers the Right Time, the Right content, and the Right Experience
by PURCAREA, Theodor - 10-19 Developing Information and Communications Technologies with More Artificial Intelligence, Using Artificial Intelligence, When Internet of Things is Intelligence Everywhere Part 1
by GREU, Victor - 20-23 The Virtual Value Chain And Experiential Marketing
by TANASE, George Cosmin - 24-30 Retail in the era of Omni channel marketing
by PURCAREA, Theodor
October 2016, Volume 7, Issue 3
- 08-09 Learning from Marketing and Sales Practice
by PURCAREA, Theodor - 10-19 Information and Communications Technologies Go Greener Beyond IOT- Behind Is All the Earth, Part 2
by GREU, Victor - 20-25 The 6C Model of Social Media and Developing a Viral Marketing Campaign
by TANASE, George Cosmin - 26-37 The retail market under the pressure of the technological change
by PURCAREA, Theodor
July 2016, Volume 7, Issue 2
- 8-10 Understanding what is expected, prioritizing activities, delivering on the promise, and adapting to the future by reskilling
by PURCAREA, Theodor - 12-19 Information And Communications Technologies Go Greener Beyond Iot- Behind Is All The Earth
by GREU, Victor - 20-25 The Future of Marketing in 2016: Trends in the New Digital Age
by TANASE, George - 26-31 The Challenge of a Truly Omni Channel Approach for Retailers
by PURCAREA, Theodor - 32-33 I hate statistics
by MIHAIESCU, Nicolaie
April 2016, Volume 7, Issue 1
- 08-09 Innovative Organization, Design Thinking, and the Customer s End-to-End Experience
by PURCAREA, Theodor - 10-17 Tomorrow s Paradox: Refining Knowledge by Smarter Information and Communications Technologies while Humans Tend to Become a Limited Factor of Performance
by GREU, Victor - 18-21 Improving Decisions with Marketing InformationJournal: Romanian Distribution Committee Magazine Volume 7 Issue 1
by TANASE, George Cosmin - 22-26 Significant Behavioral Shifts among Consumers and Actions to Take Accordingly by Consumer-Goods Companies and Retailers Enabling their Real-Time Collaboration
by PURCAREA, Anca
December 2015, Volume 6, Issue 4
- 08-09 The Magic of Growth, the New Business Models Offered by the Crowdsourcing Economy and Building Trusted Innovation
by PURCAREA, Theodor - 10-17 Omni-Channel Retailing: the changing battleground
by ROWELL, James - 18-25 Facing IoT - The New Giant Wave of the Information and Communications Technologies Development
by GREU, Victor - 26-29 Marketing the Business Online with Youtube: The Future is Now
by TANASE, George Cosmin - 30-37 Challenges of the modern retail trade
by PURCAREA, Theodor - 42-45 Vasile STANESCU: Our world has entered a new temporality
by PURCAREA, Theodor - 50-53 A short presentation of our partner journal Contemporary Economics , Vol. 8, Issue 1, 2014, Quarterly of University of Finance and Management in Warsaw
by PURCAREA, Irina
September 2015, Volume 6, Issue 3
- 08-09 The challenge of mastering the art of changing quickly, the practice of search marketing and staying in sync with customer s ever changing life stages
by PURCAREA, Theodor - 10-18 The Information Society Towards the Knowledge Based Society Driven by the Information and Communications Technologies - From the Internet of Things to the Internet of Trees (Part 3)
by GREU, Victor - 20-23 Retailers: Facing the disruption of the traditional ways of doing business
by PURCAREA, Theodor - 24-27 Business Intelligence and Performance Management
by TANASE, George Cosmin
June 2015, Volume 6, Issue 2
- 08-09 Investing for the future, and getting real value on the basis of a long-term road map
by PURCAREA, Theodor - 10-18 The Information Society Towards the Knowledge Based Society Driven by the Information and Communications Technologies - From the Internet of Things to the Internet of Trees (Part 2)
by GREU, Victor