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Significant Behavioral Shifts among Consumers and Actions to Take Accordingly by Consumer-Goods Companies and Retailers Enabling their Real-Time Collaboration

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  • PURCAREA, Anca

Abstract

There is a real need to better understand consumers within the disruptive shift in the value chains caused by shifts in consumer’s behavior and the adaptation of all the parties involved in the value chains. Consumer-goods companies and retailers are challenged to enabling their real-time collaboration in order to right answering to consumers’ evolving needs and preferences, considering the present imperatives at the intersection of technology and psychology. Product manufacturers and retailers are increasingly aware of the strong link between product and packaging, and between packaging and consumer purchasing behavior, and of the challenge of capturing today’s visual consumer who is in a true state of discovery, engagement, shopping and creating content, being always on their smartphones and tablets.

Suggested Citation

  • PURCAREA, Anca, 2016. "Significant Behavioral Shifts among Consumers and Actions to Take Accordingly by Consumer-Goods Companies and Retailers Enabling their Real-Time Collaboration," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(1), pages 22-26, April.
  • Handle: RePEc:rdc:journl:v:7:y:2016:i:1:p:22-26
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    Keywords

    Consumer behavior; consumer-goods companies; retailers; packaging; visual commerce;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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