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New Technologies, Shopping Evolution, and the Next Retail Revolution


  • PURCAREA, Theodor


We are witnessing a true retail world’s effervescence within the challenges retailers are facing, struggling to keep up with trends and meanings, including the continuously reshaped consumer behavior. It is worth seeing what 2020 will represent on the most competitive market, U.S., within the context in which consumers’ disloyalty reached historic levels, and brand engagement will be transformed by A/VR technology. And as the competition between Walmart and Amazon is continuing at a new level, looking at the back to basics approach of Walmart’s Intelligent Retail Lab is really helpful. There is always a need for a better understanding of the store of the future as a brand story, the use of AI, and what shoppers want from retailers.

Suggested Citation

  • PURCAREA, Theodor, 2019. "New Technologies, Shopping Evolution, and the Next Retail Revolution," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(4), pages 35-45, December.
  • Handle: RePEc:rdc:journl:v:10:y:2019:i:4:p:35-45

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    Retail world’s effervescence; New technologies; Shopping evolution; Retail reimagined;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation


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