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Retailers’ Current Topics in Discussion

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  • PURCAREA, Theodor

Abstract

There is clear evidence that retailers are rethinking CX within the new imperative for customer obsession, bridging the gap between customer expectations and CX strategies. We are witnessing the changing consumer behavior and retail revolution accordingly. Digital transformation, new shopping behaviors and values, Omni experience, in-store personalization, and retail’s convergence are some of the current topics in discussion. There is no that there is a need to rethink strategy assumptions by better understanding CX, caring for customers and inspiring their loyalty.

Suggested Citation

  • PURCAREA, Theodor, 2019. "Retailers’ Current Topics in Discussion," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 38-46, March.
  • Handle: RePEc:rdc:journl:v:10:y:2019:i:1:p:38-46
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    File URL: http://crd-aida.ro/RePEc/rdc/v10i1/4.pdf
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    References listed on IDEAS

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    1. PURCAREA, Theodor, 2018. "Retailers’ Technology Investments, Behavioral economics, Psychographic Profiling and the Paradox of the New Technology," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(1), pages 12-13, March.
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    More about this item

    Keywords

    CX; Customer obsession; Digital transformation; Harmonization of physical and digital store; Omni channel;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

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