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Retailers Current Topics in Discussion


  • PURCAREA, Theodor


There is clear evidence that retailers are rethinking CX within the new imperative for customer obsession, bridging the gap between customer expectations and CX strategies. We are witnessing the changing consumer behavior and retail revolution accordingly. Digital transformation, new shopping behaviors and values, Omni experience, in-store personalization, and retail s convergence are some of the current topics in discussion. There is no that there is a need to rethink strategy assumptions by better understanding CX, caring for customers and inspiring their loyalty.

Suggested Citation

  • PURCAREA, Theodor, 2019. "Retailers Current Topics in Discussion," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 38-46, March.
  • Handle: RePEc:rdc:journl:v:10:y:2019:i:1:p:38-46

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    References listed on IDEAS

    1. PURCAREA, Theodor, 2019. "The Real Need of Being Equipped with Food and Nutrition Education," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(1), pages 04-09, March.
    2. PURCAREA, Theodor, 2018. "Retailers Technology Investments, Behavioral economics, Psychographic Profiling and the Paradox of the New Technology," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(1), pages 12-13, March.
    3. PURCAREA, Theodor, 2015. "Expo Milano 2015, TUTTOFOOD 2015, and SHOP 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(1), pages 18-35, March.
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    More about this item


    CX; Customer obsession; Digital transformation; Harmonization of physical and digital store; Omni channel;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation


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