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Retail digital marketing strategies

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  • PURCAREA, Theodor

Abstract

We are all shoppers in full evolution of our habits and expectations, and retailers are challenged to immediately respond and even surprise, by adequately engaging at every relevant step of the customer journey and ensuring a smart and seamless shopping experience with the help of the best operational practices and of the retail marketing innovation in the current digital landscape, using proper digital marketing strategies, including by considering both marketing’s hidden treasure of CPG companies, and the entrance of Amazon into grocers’ industry and its true technological battle with Walmart. There is no doubt about retailers’ imperative of creating a digitally connected environment, including by seeing shoppers as “Blue Dot” consumers, empowering both employees and customers, and continuously improving retailers’ capabilities associated with customer engagement and their predictive and intelligent marketing capabilities.

Suggested Citation

  • PURCAREA, Theodor, 2018. "Retail digital marketing strategies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(2), pages 30-40, June.
  • Handle: RePEc:rdc:journl:v:9:y:2018:i:2:p:30-40
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    More about this item

    Keywords

    Retail digital marketing strategies; Retail marketing innovation; Customer Engagement; Omni channel CX;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

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