IDEAS home Printed from https://ideas.repec.org/a/rdc/journl/v7y2016i1p18-21.html
   My bibliography  Save this article

Improving Decisions with Marketing InformationJournal: Romanian Distribution Committee Magazine Volume 7 Issue 1

Author

Listed:
  • TANASE, George Cosmin

Abstract

To make good marketing decisions, managers need accurate information about what is happening in the market. They usually can t get all of the information that they d like, but part of their job is to find cost-effective ways to get the information that they really must have. One source is marketing research procedures that develop and analyze new information about a market. Marketing research may involve use of questionnaires, interviews with customers, directly observing customers, experiments, and many other approaches. But most marketing managers have some information needs that would take too long, or cost too much, to address with one-at-a-time marketing research projects. So, in many companies, marketing managers also routinely get help from a marketing information system (MIS) which is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions

Suggested Citation

  • TANASE, George Cosmin, 2016. "Improving Decisions with Marketing InformationJournal: Romanian Distribution Committee Magazine Volume 7 Issue 1," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(1), pages 18-21, April.
    • Handle: RePEc:rdc:journl:v:7:y:2016:i:1:p:18-21
    as

    Download full text from publisher

    File URL: http://crd-aida.ro/RePEc/rdc/v7i1/3.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lilien, Gary L. & Rangaswamy, Arvind & van Bruggen, Gerrit H. & Wierenga, Berend, 2002. "Bridging the marketing theory-practice gap with marketing engineering," Journal of Business Research, Elsevier, vol. 55(2), pages 111-121, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stephen L. Vargo, 2020. "Assessing and advancing marketing’s value propositions: a disciplinary dialog," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 149-150, December.
    2. Dapeng Cui & David Curry, 2005. "Prediction in Marketing Using the Support Vector Machine," Marketing Science, INFORMS, vol. 24(4), pages 595-615, January.
    3. Marcel Lichters & Marko Sarstedt & Bodo Vogt, 2015. "On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments," AMS Review, Springer;Academy of Marketing Science, vol. 5(1), pages 1-19, June.
    4. Marcel Lichters & Marko Sarstedt & Bodo Vogt, 2015. "On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(1), pages 1-19, June.
    5. Ian Wilkinson & Louise Young, 2012. "Toward A Normative Theory of Normative Marketing Theory," Papers 1205.5821, arXiv.org.

    More about this item

    Keywords

    Marketing research; information technology; communication; coordination; marketing information systems; consumer; responses; scientific methods;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rdc:journl:v:7:y:2016:i:1:p:18-21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea (email available below). General contact details of provider: http://www.distribution-magazine.eu .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.