Retail Therapy as a Behavioral Act of the Modern Consumer
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KeywordsE-tail; Compensatory Consumption; Self-treating Purchase; Customer Feelings;
All these keywords.
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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