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The Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation

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  • TANASE, George Cosmin

Abstract

As one of the main privileges of Web 2.0 applications, social commerce is a new trend accelerated by the revaluation taking place over the social media marketing area. This has contributed several utilities such as it enhances customers’ ability to establish a product’s content, to provide social support, to share information, to rate and review customers’ opinions, and to recommend brands. Social commerce could be described as the main online commerce transactions that are empowered and conducted by the facilities of social media and Web 2.0 applications. The importance of this field comes as a result of the rapid growth in social commerce research in recent years.

Suggested Citation

  • TANASE, George Cosmin, 2020. "The Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(1), pages 30-34, March.
    • Handle: RePEc:rdc:journl:v:11:y:2020:i:1:p:30-34
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    File URL: http://crd-aida.ro/RePEc/rdc/v11i1/3.pdf
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    1. Gensler, Sonja & Völckner, Franziska & Liu-Thompkins, Yuping & Wiertz, Caroline, 2013. "Managing Brands in the Social Media Environment," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 242-256.
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    Cited by:

    1. Yanli Guo & Yi Zhu & Jianbin Chen, 2021. "Business Model Innovation of IT-Enabled Customer Participating in Value Co-Creation Based on the Affordance Theory: A Case Study," Sustainability, MDPI, vol. 13(10), pages 1-22, May.

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    More about this item

    Keywords

    Commerce platforms; Online marketplace; Customer; Social Media;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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