The Virtual Value Chain And Experiential Marketing
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KeywordsKnowledge Management; Digital Assets; Purchase Decision; System Value; Competitiveness; Globalisation; Localisation;
All these keywords.
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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