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The Virtual Value Chain And Experiential Marketing


  • TANASE, George Cosmin


As markets are getting more complex, the value chain of the single firm cannot be seen independently from the value chains of other actors in the market network. Strategic analysis should focus on the valuecreating system itself within the different players suppliers, business partners, customers and internal employees should work together to co-produce value. Although value activities are the building blocks of competitive advantage, the value chain is not a collection of independent activities, but a system of interdependent activities. The value chains of different players are related to each other by linkages within the total industry. Linkages are relationships between the way in which one value activity is performed and the cost or performance of another. In understanding the competitive advantage of an organisation, the strategic importance of the following types of linkage should be analysed in order to assess how they contribute to cost reduction or value added.

Suggested Citation

  • TANASE, George Cosmin, 2016. "The Virtual Value Chain And Experiential Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(4), pages 20-23, December.
  • Handle: RePEc:rdc:journl:v:7:y:2016:i:4:p:20-23

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    More about this item


    Knowledge Management; Digital Assets; Purchase Decision; System Value; Competitiveness; Globalisation; Localisation;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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