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Competing in today s challenging retail environment


  • PURCAREA, Theodor


We are witnessing that the physical retail industry is changed by digital retail and the pervasiveness of smartphones, being under the pressure of integrating physical and digital, of bringing continuously in-store innovation, of investing in CX and Omni channel efforts. Retailers must give more attention to the entire shopper journey, adequately matching their customers expectations across key areas, considering the newest solutions while looking at preferences and shopping habits, learning from Walmart s ecommerce moves, having a customer-centric approach and innovating accordingly, and the last but not the least gaining and strengthening the necessary organizational commitment.

Suggested Citation

  • PURCAREA, Theodor, 2017. "Competing in today s challenging retail environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(3), pages 30-35, September.
  • Handle: RePEc:rdc:journl:v:8:y:2017:i:3:p:30-35

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    More about this item


    In-store and digital experience; Physical and digital integration; Brick and mortar stores strengths; Store s 4th dimension; Shopper journey; AI solutions; CX; Omni channel;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation


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