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Managing the Brand and Communication in Social Media


  • TANASE, George Cosmin


Social Media is today among the best opportunities available to a brand for connecting with prospective consumers. Social media is the medium to socialize. These new media win the trust of consumers by connecting with them at a deeper level. Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Social media marketing and the businesses that utilize it have become more sophisticated. One cannot afford to have no presence on the social channels if the competitor is making waves with its products and services. Global companies have recognized social media marketing as a potential marketing platform and used them with innovations to power their advertising campaign with social media marketing. Companies have realized the opportunities of social media as one way of marketing. By involving and being in direct contact with the customer the branding has reached a new level.

Suggested Citation

  • TANASE, George Cosmin, 2017. "Managing the Brand and Communication in Social Media," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(2), pages 20-22, June.
  • Handle: RePEc:rdc:journl:v:8:y:2017:i:2:p:20-22

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    References listed on IDEAS

    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    2. Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
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    More about this item


    social media; social media marketing; growth and benefits of social media; marketing strategy; customer preferences; marketing communications;
    All these keywords.

    JEL classification:

    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • L80 - Industrial Organization - - Industry Studies: Services - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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