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Retailers: Facing the disruption of the traditional ways of doing business


  • PURCAREA, Theodor


As the way consumers shop continues to change, success is dependent on constant innovation in ensuring a convergent holistic experience, retailers being forced to consider e-commerce and mobile shopping, to align the right customer with the right product or service, while considering technology trends that would change how the businesses operate. As customers data sources are disparate, marketers need to use predictive models supported by the proper sources of information, using data integration and building the right analytical solutions, while facing inaccuracies due to time-consuming validation systems within the context of moving customer information collection to digital channels. Retailers can disrupt the traditional ways of doing business, better understanding that there is a possibility to look for new forms and mechanisms to create value by following the necessary steps of the reframing process, and adequately supporting their transformational aspirations by a skilled workforce sharing the learning environment.

Suggested Citation

  • PURCAREA, Theodor, 2015. "Retailers: Facing the disruption of the traditional ways of doing business," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(3), pages 20-23, September.
  • Handle: RePEc:rdc:journl:v:6:y:2015:i:3:p:20-23

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    More about this item


    Agile supply chain strategy; Technology trends; Reframing beliefs; Experiential learning;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation


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