New Technologies in Marketing as Competitive Advantage
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- Cvitanović, Petra Leonora, 2018. "New Technologies in Marketing as Competitive Advantage," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 294-302, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
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KeywordsTechnology; Multi-channel marketing; Competitive advantage; Consumer behaviour; Shopping experience; Brand perception;
All these keywords.
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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