IDEAS home Printed from
   My bibliography  Save this article

The New Normal In Business: How Retailers Need To Evolve In 2020


  • TANASE, George Cosmin


The retail world is reopening its doors to an uncertain and different future. No one knows exactly what the new normal will look like and core retail sectors such as grocery, homewares or furniture and fashion are only now adjusting to the implications of an enforced shift online for consumers and to a whole season lost to lockdown respectively. The global COVID-19 pandemic has already had a profound and lasting impact on the retail industry. Seemingly overnight, may retailers closed physical stores, furloughed their employees, and rushed to activate (or develop) business continuity plans. As we enter the stabilization phase retail leaders may be tempted to wonder when things will get back to normal. A better question to ask is: how can the organizations be better prepared to react quickly to a sudden change in market conditions?

Suggested Citation

  • TANASE, George Cosmin, 2020. "The New Normal In Business: How Retailers Need To Evolve In 2020," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(3), pages 27-31, December.
  • Handle: RePEc:rdc:journl:v:11:y:2020:i:3:p:27-31

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    Digital Engagement; Payment Options; Forecasting; Planning; Customers; Competitive Advantage;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rdc:journl:v:11:y:2020:i:3:p:27-31. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.